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Why Web Design Is Important For Your Marketing Strategy

Performance Driven Marketing > Blog > SEO

When coming up with marketing strategies for your business, it’s essential to take web design into account. Web design is important for your marketing strategy more than ever. Your website is no longer just there so you can have something of an online presence; it’s a key component of how people discover you and decide whether or not to work with you. Here’s what you need to know about why web design is important for your marketing strategy and how to achieve success with your website’s design.

Web Design Is More Important Than Ever Before

managing your websiteMarketing is shifting more and more online. When you want to know about restaurants or businesses nearby, you turn to search engines. When you want to check the reputability of a business or a product, you look up online reviews and ratings. When you want to see what services a business offers, you want to be able to click through their website and have all the information you need at your fingertips. 

As such, a beautiful, functional web design is important for your marketing strategy more than ever, and will likely only get more and more important as time goes by. 

It’s About More Than Looks

You need your website to look good in order for people to want to spend time on it. But web design is important for your marketing strategy in more ways than just being aesthetically pleasing. A beautiful website that isn’t functional or designed well beyond presenting a pretty picture won’t help your marketing strategy much. In addition to being attractive, web design needs to take several other factors into consideration in order to be effective for your marketing strategy. Some of these factors are as follows:

Search Engine Optimization (SEO)

SEO is essential to a functional web design. While traditionally, SEO and web design have been pitted against each other, the truth is that you need both in order for your website to benefit your business. SEO increases your website’s visibility in search results by using keywords your target audience searched for, using correct links, positioning content in a way to increase visibility, and by making it easier for users to interact with your website.web design vs. web development

Conversion Rate Optimization (CRO)

Your CRO measures how your website performs in order to make for a better user experience. How your website looks affects how effective it is, so you want a good balance between functional and simple. Too complex, and your website will slow down, which will drive potential customers away. Too simple, and your potential customers will be bored and leave to find another site that is more engaging. 

User Experience (UX)

The user experience is one reason why web design is important for your marketing strategy. A good experience, and people are more likely to use your services than that of your competitors’, because they like your site. You want your website to be easy to navigate, load quickly, and to be attractive, crisp, and clean.

Analytics

You may have had a fantastic web design a few years ago, but times are constantly changing. Analytics is a key part of having a good website that helps your business. As times change, so too does your website need to change. Analytics will help you see how your website is performing, so you can make any necessary changes.

BrandingUtah Business Branding

Web design is important for your marketing strategy in regards to your branding, too. You need it to be consistent with your brand across other platforms, on and off-line. Your website should reflect your brand positively, so that when people click on it, they get a good impression of you. A bad web design can destroy your chances of this.

Marketing Success With Web Design

As you see, having a good web design is important for your marketing strategy in a number of ways. When you’re coming up with your strategy, don’t forget about your website. Your website should be a priority when it comes to marketing. It’s how people will discover you, learn about you, form impressions of you. It’s important that it’s designed well and reflects you. Many businesses spend a good portion of their marketing budget on their website, precisely because of how vital it is. 

Professional Web Design And Marketingweb design is important for your marketing strategy Ogden Mobile Web Design

Performance Driven Marketing offers professional web design and marketing services for all your needs. We have a free website SEO audit so that you can see how well your website is performing. If you need help with your website or your marketing strategy, schedule a consultation today! We’re happy to help however we can.

SEO is a powerful tool that many people utilize each day to target customers, increase website traffic, and better conversions. If you are looking for ways to better your website’s performance, improving SEO analytics may be a good place to start. SEO analytics are useful for many different reasons. If you can learn how to read and understand SEO data and the benefits that it provides to your business, you will be able to greatly improve your website’s effectiveness.

What Is SEO?

Before answering the question of what exactly SEO analytics are, it is first important to understand what SEO is. SEO stands for search engine optimization. Search engine optimization is the process of making a website more efficient and easier for website visitors to use. The purpose of SEO is to increase the number of website users and the amount of time that they spend on the website.

seo analytics

What Are SEO Analytics?

SEO analytics is data collected about search engine optimization. Essentially, there are programs and other systems that collect data for individuals and businesses about SEO. SEO analytics tell businesses and individuals how many people are visiting their website, how long they are staying on certain pages, which pages and content are receiving more attention, and if actions that the business wants web visitors to complete are happening (conversions). 

How Are SEO Analytics Helpful?

SEO analytics are very important and helpful for website owners. Without analytics, it becomes difficult to know whether your efforts with SEO are working well. One of the ways that SEO analytics help you and your business is that they will tell you which pieces of content are creating impressions. 

Knowing what content that your customers like can be helpful because then you can make similar content and continue to build up your customer base. Another way that SEO analytics can help is by telling you which demographics of people are visiting your website. This is helpful because it tells you whether the content you are creating is attracting the right market.

How To Utilize SEO Analytics

If you have access to SEO analytics, it is vital to use them to your advantage if you want your website to work well. Once you can track certain analytics, it makes it much easier for you to see what web visitors are looking at and interacting with. If you can see what people are clicking on, then you can make improvements to the patterns that lead people to conversions. You can also make it easier for your customers to find what they are looking for. SEO analytics provide all sorts of information for businesses to learn about their customers. However, the information can sometimes be difficult to interpret on your own. If you need help interpreting SEO analytics, we at Performance Driven Marketing would be happy to help you learn.

Do You Need Help With SEO Or Your Website?

We at Performance Driven Marketing are experts in search engine optimization and improving website performance. We can help make your website look and flow better, create original content and web pages, and provide many other services that will help you increase conversions. If you are having a hard time with managing your website or SEO campaigns, we at Performance Driven Marketing would be more than happy to help you out. For more information about our services or to get started with SEO analytics, reach out to us today.

Every year, content and how it intersects with web design changes. Content is king, and with how much content is out there, yours needs to be top tier in order to lure people to spend more time on your site. Web design impacts content marketing significantly, heightening the importance of truly stellar web design for an effective content marketing strategy. For the best results, you need your content and your design to work in tandem. Here’s what you need to know about some of the ways in which web design impacts content marketing.

#1. Makes Content More Accessible

web design impacts content marketing

It doesn’t matter how well-written and engaging your content is if your web design makes it hard to access. Web design impacts content marketing through making said content easily accessible with the implementation of intuitive navigation, so that people can easily click through your site without having to put in a lot of effort to try to find the pages that they’re looking for. If your users have to click through pages that have nothing to do with the information they want in order to get to said information, they’ll likely abandon your site out of frustration and irritation.

There are more and more websites being created every day – people don’t have the patience to deal with an inaccessible site. Luckily, web design impacts content marketing positively when it works with a sitemap, to make finding what you’re looking for a breeze. When web designers ensure there are menus, such as drop-down menus and hamburger menus, and search bars at the top of the site, it makes it so much easier for people to navigate through your site, causing people to spend more time on your site and be more likely to use your services.

The user experience, as always, is key. If someone finds your site through one of the pages that popped up in their Google search, you want them to be able to navigate through your site with ease from any page that they’re on, not simply the home page. Web design impacts content marketing through ensuring this.

#2. Enhances Content’s Aesthetic Appealwebsite redesign web design vs. graphic design

Have you ever clicked onto a site just to see a massive block of text and clicked right out to find another site with similar content arranged in a more aesthetically pleasing way? Looks matter a lot, which is a key way web design impacts content marketing. Content needs to be neatly spaced and presented in a tidy, easily readable manner that is consistently placed throughout the website.

A page that is well designed, with a nice font, colors that work with your brand and on the eyes, that uses white space well, that is aligned neatly – these are all ways that content’s made easier to read. The simpler the better. People don’t want to have to scroll and scroll and scroll to try to find the information they want. Web design impacts content marketing by designing pages that are cohesive, neat, and organized clearly, so people can instantly find the information they’re looking for.

#3. Engages Readers

This way web design impacts content marketing goes hand in hand with the above point. It’s fine to read a page that is organized well, and that’s it. But a well-designed page that makes use of visual elements such as pictures and videos and graphs and the like? That makes the content more interesting and gives readers something to engage with. It’s all well and good to talk about how to fix a plumbing problem, but when you include images and videos, it makes that information really sink in and makes it so much easier to understand.

The more engaged your reader is with your content, the more effective your content marketing will be. Web design allows you to work with visual elements to enhance your content, break complex information down further into something easy to understand by someone who has no knowledge of your industry, and increases the likelihood that someone will work with your business.

#4. Enriches The Reading ExperienceeCommerce Website Design

Web design impacts content marketing too, with how it enriches the overall reading experience, both through the ways listed above, and through the colors and fonts used on the site. If your fonts and colors are all over the place, it makes your site look jumbled and disorganized and unprofessional.

Colors and fonts that are consistent across your site and that fit with your brand and your industry can make your site that much more readable. You want your font color to complement your background color. A good contrasting color, plain and easy to read fonts, and consistency across your site will make your site that much more professional and easy to navigate.

These are but a few of the ways in which web design impacts content marketing. As you can see, it’s vital to have a good web design in order to ensure the effectiveness of your content marketing strategy. Performance Driven Marketing has several professional web designers in house who can create a beautiful, functional website for your business that will take your content marketing to the next level. Contact us today for more information!

If you’re dipping your toes into the world of marketing to launch and better promote your brand and your business, you’ve probably heard the term “SEO” bandied about. SEO is one of the key fundamentals of online marketing, so if you want to grow your business, implementing the current SEO strategies is one of the best ways to do so. Here, we’ve broken down some of the basics of SEO to get you started on your journey. 

What Is SEO?seo

SEO is short for “search engine optimization”. This refers to the process of optimizing your website to rank better on search engines, such as Google. When people search for a keyword, such as ‘low back pain from shoveling snow’, by utilizing SEO practices, you can get your page or article about that to show up in the first few pages of Google search results. At its core, SEO is how you increase the visibility of your website.

SEO isn’t purely about optimizing your website, though. It also involves other aspects of digital marketing, from the user experience, to web development, to the design of the content, to your branding, to content marketing, and much, much more. Thus, in order to have a high-ranking site in the search engines, you need to have excellent digital marketing practices as a whole, in addition to SEO expertise. 

How Google Ranks Content

Google ranks your content in multiple ways, and to be successful at SEO, you’ll need to understand how this works. In order to rank well, you’ll need high-quality, original, and relevant information on your site’s pages that relate to what the searcher looked up. Google determines how relevant your content is through having “crawlers” evaluate it based on the keywords (like ‘low back pain’) within the page and whether or not the majority of the page’s content is just copy and pasted from another site or if it’s something quality and new. 

Quality is also determined by how many sites link to your own, and the quality of those sites. If a reputable website links to yours, this will tell Google that your content is high quality and relevant. If a little personal blog that no other site has linked to links to yours, this won’t help your rankings. You’ll want links within your content too, to prove it can be trusted. These include .govs, .edus, and .orgs.

How long people stay on your site will also inform Google how relevant it is to the search result, as will how quickly your site loads and whether or not it is mobile friendly. The way Google ranks content is ever-changing, though, so in order to maintain a high-ranking in search results, you’ll need to stay on top of new and emerging tactics.

How To Build Your SEO Strategy

There are several key steps that you can take to build an effective SEO strategy. They are as follows:

  • Create your list of keywords
  • Study Google’s first page – what are the highest ranking results doing?
  • Create something new, better, and/or different from what’s already out there
  • Add a hook, which is why people link to specific types of content
  • Optimize your on-page SEO (keywords, internal, and external links)
  • Optimize for searchers (make sure it matches search intent)
  • Up your content design with pictures, graphics, charts, banners, and more, so it’s more interesting to look at and easier to read and understand
  • Audit your site
  • Be continuously improving and updating your content to meet current SEO standards

Keeping Up With Changing SEO Standards

Something that frustrates even the professionals is how SEO is an ever-changing practice that you need to stay on top of in order to continue seeing good results. What got your site to the first page of Google searches years ago will make it practically invisible now. Search engines are constantly changing their algorithms which means that you need to be learning constantly and stay on top of all the latest changes. SEO is complex enough already, the last thing you need is to complicate it even more through utilizing strategies that no longer work. Staying informed will help you know what tactics to add to your strategy and what to toss. 

Keeping up with changing SEO standards can feel like a never-ending race because it is. In order to stay ahead of the rest of the pack, you’ll need to both understand and keep track of: up and coming trends, new features in search tools and products, your audience, and the latest technological advances. Luckily, there are professionals who can help you out.

Do You Need Help With SEO?

Performance Driven Marketing has SEO experts in house who can help you increase the visibility of your website and generate more organic traffic. We want to help you get more customers and garner a stronger online presence. In addition to our professional SEO services, we can help you with web development, graphic design, and more. Contact us today to learn how we can help you grow your business.

Google is constantly rolling out updates to their SEO algorithms. One consistent way that you might have heard in order to maintain SEO success in the long run is through utilizing the E-A-T principle. E-A-T is fairly divisive in the SEO community. There are those who say it’s an SEO fundamental, and then there are those who say it really doesn’t matter for your rankings at all. Let’s take a look into what E-A-T does and what Google has to say about whether or not it really matters for the SEO rankings of your website.

What Is E-A-T?

e-a-t

Sometimes known as page quality, E-A-T is what Google says that every page needs in order to be high quality, and is what human evaluators use in order to determine how relevant a page is to the search results for its keywords. Basically, E-A-T is what Google uses in order to determine just how legitimate the information on your site is, by ensuring that all of the content on it is made with expertise, authoritativeness, and trustworthiness.

It mostly applies to websites that fall into the “Your Money, Your Life” (YMYL) category, aka “future happiness, health, financial stability, or safety,” as Google defines it. So essentially, sites that are medical, legal, financial, that give advice about important topics, and likely sites that sell products. If people need to be able to trust you and know that the information on your site matches what your site is about, you need to ensure you take E-A-T into consideration in order to be a high-quality site. After all, you wouldn’t trust information about medications on a clothing site, would you?

How Is E-A-T Evaluated?

While expertise, authoritativeness, and trustworthiness may sound like interchangeable terms, the differences are important.

E = Expertise

Expertise means that you have a high level of knowledge and skill in a certain field, that you are an expert in it. When people search for content with expertise, they’re looking for content that was made by an expert in that field. For some websites, this is more important than others. For example, when it comes to the medical, legal, or financial fields, you’ll want that information to come from a certified professional. Some websites are able to have their content written by someone who is not an expert in the field, so long as it is approved and verified to be true and accurate by someone who is.

In some cases, expertise isn’t defined by the amount of formal education that someone has had in a field, but rather their life experiences. One such instance of this would be someone writing about what it’s like to live with a disease, or someone writing about something that they have a lot of experience with, which isn’t in the medical, legal, or financial fields.

A = Authoritativeness

Authoritativeness refers to your reputation and how likely people are to use you as a source of information. You may claim that you are an expert in your field, but Google needs to be able to back this up. It does this by looking to see your rating, how often people go to you for information, how trustworthy said information it is, and making sure that it’s not just you claiming you have authority on a certain topic, but that other people agree with that statement and utilize you as a source of information. For example, if exterior authoritative sites link out to yours, this tells Google that you’re a reputable source of information, and they’ll rank your site higher.Bad Google Review

T = Trustworthiness

This refers to just how trustworthy your entire website is from who is writing the content to the content itself to the site as a whole. You want your site to be legit, accurate, and transparent. You need your information to be fact-based, not opinion-based, and to cite other established trustworthy sites within your content. Linking out to a .gov or .org or brand site is a great way to do this. If you mention dental work, linking to the ADA (American Dental Association) tells people that they can trust what you said.

Is E-A-T Actually Important?

It is important, especially when it comes to information that impacts people’s lives. You want your content to be accurate and true to avoid misleading people and resulting in real-life consequences. While E-A-T isn’t something that can be directly measured, like say, how many times keywords pop up in your website content, it is utilized to promote high quality, original content.

If you’ve worked in SEO, chances are that you’ve heard the phrase: “Content is king.” This means that creating high quality content is essential in order for your website to rank better, as if your site just repeats what others say, if it has information that doesn’t match what the site is about, if it isn’t trustworthy and people don’t go to you for information, your website won’t rank well. E-A-T is a guideline that gives insight into what high quality content means.

So, while E-A-T isn’t something that can be directly measured, it can impact your SEO ranking. E-A-T provides SEO professionals with a way to inform their content making process in order to ensure that the content they make is high quality that people will be able to turn to and trust, and ergo can potentially boost your SEO rankings.

Do You Need Help With High Quality Content For SEO?Google Analytucs Site Integration

Performance Driven Marketing makes a point of crafting beautiful websites with top quality content. We use CopyScape in order to ensure that the content we make is original, and know how to optimize your content for SEO. We value transparency, honesty, and legitimacy. If you need help with the content or SEO ranking of your website, we offer professional SEO and content writing services. Contact us today to learn more!

With how the majority of people use their mobile devices to search for information, good mobile web design is a must in order to ensure that your website is appealing to any who come across it. Websites don’t respond the same on a mobile device as they do on a laptop or computer. What looks good on a laptop can look awful on a smartphone, and web designs can malfunction if not adjusted properly to suit a mobile device. 

The Importance Of Mobile Web Design

Ogden Mobile Web Design

Mobile web design is different from standard web design in that it must be adjusted for a small screen that people navigate with the tips of their fingers. This changes how your menu looks, how the design is laid out, and more, in order to assure that your mobile web design is user-friendly in addition to being both simple and engaging.

Without a good mobile web design, potential clients or customers won’t stay on your site, resulting in a loss of traffic. Plus, having a website optimized for mobile use helps you rank better on search engines, so you can bring in more business. Having a good mobile web design is essential to help people both find your site and want to stay on it and learn more about what you can offer them. 

What Good Mobile Web Design Consists Of

Here’s what goes into making a good mobile web design.

Adapt To Small Screens

Because mobile devices have smaller screens, this limits how people can navigate your website and what they can see on it. You want to make sure that the text is large enough to be easily read without people having to zoom in order to see what your website says. You also want the buttons around your website to be large, so that people can click them with their fingertips. 

Simplify Your Website

What looks good on a computer can look terrible on a mobile device. Mobile web design should be simplified to look streamlined, rather than cluttered and hard to navigate. This can be done through simplifying your website’s menu and using only the necessary content and elements. Having a single column in your site that people can scroll through vertically is much more mobile friendly than a site with multiple columns on a page that people have to scroll horizontally through in order to see everything. Mobile SEO Ogden Utah

Keep It Short And Informative

If people are looking at your website on their phone, they likely lack the patience to scroll through pages of content and extensive lists that would be easier to see on a computer screen. You’ll want your menu to be short and have options designated by category, so as not to overwhelm. 

You also don’t want your contact details buried somewhere in the site. Your contact details should be easy to find, as should your search function, so that people can quickly find whatever it is they’re looking for. 

Utilize High Quality, Appropriately Sized Images

Nothing frustrates someone quite like having to zoom in order to be able to see a picture or read text. You want the images you use on your site to be both big enough for people to see without zooming and for them to be good quality. If your images are big enough to see clearly on a mobile screen, but they’re pixelated, that will turn people away since they can’t tell the details and quality of what the image is promoting. 

Make Your Site Expandable

While your site should have text, buttons, images, and everything else easy to see without people needing to zoom, making your site expandable can help people see the details in the products you offer, as well as highlighting text. 

Steer Clear Of Pop-Ups

Pop-ups are a surefire way to lose any potential interest in your website. If people click onto your site only to be met with a big pop-up, this irritates them and will cause them to click away before they even see your website itself. People want to be able to browse and look around before being met with demands and offers. 

Streamline Forms

In general, forms should be simplified just like the rest of the site in order for them to work on a mobile web design. People are filling your forms out on a small screen, so you want to make that as easy as possible for them by streamlining the process.

Do You Need Help With A Mobile Web Design?Progressive Web App Design Utah

An effective mobile site is one that has a mobile web design, not just a normal one. Here at Performance Driven Marketing, we have professional web designers that can adjust your website to be mobile friendly. We also offer a range of other services from graphic design to content writing. For more information about our services, please contact us at Performance Driven Marketing today! 

If you are new to the web and are looking for tips on how to help your website get more traffic and become more profitable, you have come to the right place. There are so many things to do to keep your website up to date and it can be hard to know where to start. One of the most important tips for getting people to look at  your website is to make sure it is optimized for search engines. Search engine optimization is the process of making the content on your website easier to find for search engines and website users. Search engine optimization is a broad topic, but there is one surefire way to better optimize your website and that is to use keywords. Continue reading to learn how to use keywords to optimize your content.

Keyword Researchhow to use keywords to optimize your content

Keywords are the words or phrases in your content that describe what your content is about. SEO specialists use keywords in a specific way to make their content more attractive to Google and other search engines. They do this by doing keyword research. Keyword research is conducted by taking note of what search terms website users are looking up and analyzing them with the intention to better understand a target audience, for SEO, or for internet advertising.

Keyword research helps you figure out what people are wanting to learn about your industry or company. When you have this information, you can better know what kind of content to put onto your website. If you put out the kind of information that people are searching for, then you will likely get more traffic to your website which translates into more conversions. Understanding what your target audience is looking for can also allow you to answer their questions which can give you better audience approval and give your company an even better reputation.

How To Use Keywords To Optimize Your Content

The best way to get going on creating content that is optimized with certain keywords is to figure out what specific things that your company does that you think the world would want to know. Once you have some of those topics, search on different search engines and see what people are asking about those topics. What people are asking and searching for will become your keywords or key phrases. Sometimes it can be difficult to figure out what it is that your audience wants to hear. In those cases, it is advisable to get in contact with a professional SEO specialist who can help you narrow down what people are looking for and help you create content and advertisements for your website.

Make sure that the keywords that you choose to use are relevant. If your company makes cupcakes and you are talking about how ice cream is made, it may not seem credible or relevant to what you are trying to sell. However if your company sells cupcakes with ice cream as a frosting, then maybe that would work for you. You will also want to make sure that what keywords you choose to use is a word that people are actually looking for. Consider that there may be another similar word or phrase that more people are searching for and try that one.

Once you have found your keywords, implement those words or phrases into your content. Utilize the word in a way that feels natural. If you are writing a blog post, it will not do you any good to write the word in every single sentence because it will annoy web users. The same goes for creating a video. Instead, create content that answers the questions of your audience and gives them information that they didn’t know that they needed. Once you have done that, just wait for the traffic and profitability to increase.

Do You Need Help Optimizing Your Content?

Are you having a hard time knowing where to start with optimizing your website? Here at Performance Driven Marketing, we have several experienced and professional content creators and SEO specialists that can help you construct content for your website to help it be the very best it can for search engines and the general public. For any questions regarding keyword research for SEO or to learn more information about our services, contact us today.

A sitemap is as it sounds: a map of your website. It both helps with the general navigation and appearance of your website, but also with your SEO rankings. While you do not technically need to have a sitemap for a website, they certainly make your site more user-friendly and easier for search engine bots to find and index. Here’s what you need to know about the functionality of sitemaps for the user experience and for SEO.

In Regards To The User Experience

Sitemaps help with the theme, navigation, and organization of your website. This instantly makes your site look more put together and easily understandable and accessible than a site without a sitemap would be.

  • Navigation.sitemap

Since sitemaps are literally a map of your site, they have links to everything on it, which makes navigation easier. People do not have the patience to figure out a site that is not clear and well-organized. Utilizing a sitemap will help users both instantly understand what your site is about and how to navigate it.

  • Organization.

They also help with organization, by having everything on your site neatly filed away. This both assists with the theme and navigation of your site as mentioned above and with whenever you need to add or rearrange your site. It’s easier to add sections or content to a site where you can already see what is on it and how it is laid out. 

If you want a user-friendly site, you’ll want to utilize a sitemap. You don’t want all of the hard work put into making a website to go unnoticed through having a site people won’t stay on. Having a clear, easily navigated, organized website will encourage people to stay on it and click around, making sure all the work and information put into it will be seen.

In Regards To SEO

A sitemap lists every page on your site so that search engine bots can find all the information you have available on your website and learn how they relate, so they can make better sense of your content for search engine optimization. This is to say that these search engine bots are figuring out the relevancy of your site to the searches people make, and whether you are on the first page of results or further back. Ergo, this affects your visibility. 

  • Finding And Indexing.Google Analytucs Site Integration

Search engine bots will still find and index your site without a sitemap, but that doesn’t mean they will see everything you want them to. This means that they may not recognize all the content you have to offer, and your search engine ranking can call. A sitemap will help with this. 

Sitemaps have a list of all pages on your site so search engine bots will be able to find and index all of them. They also include metadata, which is context about every page, which tells the search engine bots how the pages on your website are organized, how they relate to each other, their update history, and more. 

This is why they’re so important to ensure that search engine bots can recognize all the content you have, rather than potentially missing something, and so that they can mark how they relate. 

SEO is about more than just keywords. The optimization of a site is in every part of it, from the way it is designed to the content on it to your potential sitemap. Having a sitemap for your site helps with SEO because it tells search engine bots everything they need to know about your site, which is what helps them figure out where your site falls in search results. Thus, having a sitemap boosts the visibility of your website by raising its rank in search results. 

Can You Get Away Without Using A Sitemap?

If you have a small website that is comprehensively linked without much in the way of media, you could get away without using a sitemap. But you probably still should, for the sake of the user experience and to help your SEO rankings. 

If you have a large or new website, you’ll most certainly need a sitemap. This is because with large websites, it’s much easier for search engine bots to miss information than in smaller ones. It’s also harder to navigate a large site without one, leading to frustrated users. If you have a new site, it probably won’t be linked to on other sites, which will make it harder for search engine bots to find. Uploading a sitemap will make it more visible and easier to index. 

Need Help Staying On Top Of Sitemaps?

With Google coming out with a fifth version of their XML sitemaps soon, it’s important to be educated on the values of sitemaps and how they can help your business. Here at Performance Driven Marketing, we know the importance of a good user experience and SEO for increasing your visibility. If you would like to learn more about how our experts can help you, please contact us at Performance Driven Marketing today! 

While Search Engine Optimization (SEO) and web design are often pitted against each other, the truth is that in order to have a successful website, that requires them working in harmony. While in the past, people thought there was a tradeoff between an optimized website and a good-looking one, that’s not the case anymore. Now, the user experience is the future of SEO. And the user experience requires SEO and web design to work in tandem. 

Optimization Vs Design: Impacts Website Analytics

A site that is heavy on SEO without a mind to design is ugly and can be confusing. Generally, a website that is focused entirely on SEO uses heavy amounts of text with lots of keywords and lots of ads. They also may not be organized well, making navigation more difficult. People won’t stay on a site like that; they want something streamlined and easy to use.

On the other hand, a website that is gorgeous but doesn’t utilize SEO won’t be seen, because it isn’t optimized to show up in search results. Sites focused on design tend to be quite low on text and engaging. However, without SEO, they might be pretty, but they won’t get traffic. People won’t see a site that hasn’t been optimized.

How Can They Work Together?

So you see, in order to have a successful site, you need to utilize both SEO and web design. They are both important, they both affect each other, and together, they create a beautiful, functional site. Here’s how they can do that.

Careful Implementation Of Keywords

Keywords are an essential part of SEO. They’re what help a site pop up in search engines when people enter them in to look for something. Web design and SEO have to make a compromise here. Keywords are important, yes, but there can’t be an overwhelming density of them. That isn’t attractive and can annoy users. 

Optimized Content

One way to speckle keywords throughout the site is through optimizing the content on it and how designers can spread them over the site. This means that keywords can be used in the alt text and titles of images on a site, the alt tags, and the page names. This helps keep the content engaging while also reaching the necessary amount of keywords. 

Mobile Optimization

Nowadays, most people use their phones to search for things. As such, sites that aren’t mobile friendly get penalized by search engines. Plus, a site that isn’t optimized for mobile loses users, because it’s not as easy to read and navigate on a mobile device. An easy to read, optimized site generates more mobile traffic. 

Site SpeedSEO Ogden Utah

People don’t have the patience to wait for a site to load, and the speed at which a page loads affects its SEO ranking. Designers can help this through implementing “lazy loading”, which is when the site loads as you scroll, rather than all at once. They can also avoid large images, as these also slow down loading times, and ensure they are compressed. 

Engaging And Unique Content

A site with unique, optimized content will generate more traffic than one that just repeats what other sites are already saying. It will keep people’s attention more to see something more original, and help SEO rankings, as search engines punish copied content. 

Cohesive SEO And Web Design = Perfect

In order to have a site that is both attractive and performs well, you must consider both what people want to see and what they need to see in order for your site to rank well. An easy-to-read, optimized website generates more traffic than either a heavily optimized, ugly site or a beautiful, not optimized site. Web pages names, content layout, link structure, every bit of a website affects both its look and its visibility. It’s all about finding that perfect balance.

It used to be that if you wanted both an attractive website and one that was optimized for search engines, you had to find different places to do those services for you. This isn’t the case anymore. Here at Performance Driven Marketing, we offer both web design and SEO services. We keep both the look of your website and the optimization of it in mind for every aspect of it, from the design process itself to creating content. If you need SEO and web design services, we can help! Contact us at Performance Driven Marketing today to learn more. 

Content is an extremely important addition to your website. Having compelling and consistent content will cause your website traffic to skyrocket with users coming back to your website more often and for longer periods of time. There are many different types of content including blogs, videos, and photos. 

You may ask yourself: “Blogs? I thought those were those write-ups where people complained about their neighbors online?” Yes, there are still blogs where people journal their personal experiences, but these days blogs are used for much more. In fact, according to HubSpot, 60% of people read a blog once a week. This is because blogs have many functions including providing information to readers. 

Now to answer the overarching question; is blogging dead in 2021? The simple answer is no. You’re reading this blog right? However, the purpose of blogs and the way they are written is constantly changing. Blogs have many purposes and are useful tools for content creators and businesses.

Blogs Create Connections

Blogs are a great way to make closer connections with your customer base. This is because you are speaking directly to the customer and they can respond with their own thoughts and opinions. With that said, it is important to be careful with your comment settings and be aware that if you allow for comments, the opinions that some users may post on your page may not be to your liking. But if you are creating content that your target market wants to know, you will attract and keep users who are likely to become customers. Blogs are also a great way to create content for your social media platforms to connect to and vice versa. 

Blogs Answer User’s Questions

Is Blogging Dead in 2021?

One of the big reasons that blogs are an important part of the content you put on your website is because they are an easy way to share your expertise and increase your credibility. You can answer user’s questions in a professional format or discuss your knowledge of your industry in an article targeted towards a new customer base. 

Blogs are where Google and other search engines collect information about obscure or popular topics and are often where people can find information tailored to their specific needs. When you answer your customer base’s questions, you establish a reputation and authority in your industry.

Blogs Help Customers Learn About Your Products

Blogs in 2021 are often run by companies and businesses in hopes that people will click on their website to learn about a topic and then buy a product or service. This is a wonderful system because users are already searching for information about something that you are an expert on and will be more likely to buy from you when they decide to make a purchase in that area. Having a blog also allows you to speak to certain products or services that you have that are unique to your company that your target customer base may not be aware of. 

Blogs Help You Rank Better on Search Engines

If a business has a website, it is important to rank on search engines. A ranking on a search engine is your spot on the list of websites that show up when a user enters in a search query. Website specialists use search engine optimization to increase a website’s ranking. It is important to use SEO because search engine optimization brings more users to your website which often leads to more conversions. One of the most important components to optimizing your website is to have great content that is relevant to user’s questions. 

Contact Us For Help With Your Blog

Here at Performance Driven Marketing, we write articles and blogs for your website that are crafted specifically to be optimized for Google and other search engines. We also have many other services and resources available to you to help you build your ideal website. Contact us for more information about blogs, SEO, web design and much more!

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