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Small Businesses and SEO – What Do You Need?

Performance Driven Marketing > Blog > SEO

SEO small businessAs a small business owner your goal is to reach a larger audience and expand and grow your business.  In today’s marketplace gaining exposure has never been as diverse.  With so many online options including websites, social media, and search engine marketability you can reach a vast audience in a variety of different ways in as little time as mere moments.  One of the great advantages for small businesses today is the services of SEO or search engine optimization. Performance Driven Marketing can show you how SEO can help your advertise and grow your small business.  Here are some of the advantages SEO can provide for your small business:

  • Better access to your company website. By increasing your rankings in various search engine result fields more and more online traffic will be directed to your company website.  This can lead to increased sales opportunities as online visitors come to your website looking for specific products and services.  More traffic also allows you to increase your visibility not only on the web but also in real time by attracting attention and driving customers to your location.
  • Successful SEO opportunities will help you to not only gain focus in your current market they can also help to expand to new and larger worldwide markets. The combination of successful SEO strategies and social media marketing can help you reach new customers around the globe and in markets you never dreamed possible.
  • You can continue to build and increase brand awareness through SEO opportunities. What once may have only been seen when visiting your store can now be seen in a variety of different ways in many areas of the internet including your website, your social media pages, and throughout various other online outlets.
  • When you drive traffic to your website through SEO results you are allowing customers to reach you at all hours of the day and night. Offering a store or shopping cart experience on your website means that your business is now open for customers on their timetable and they can find and purchase the items they are in need of when they are searching whether your business is currently opened or not.
  • Looking at other SEO opportunities such as online business partners, blog postings, advertisements, social media, and even online directories will also help you to maximize the benefits of keyword and related searches. It is important to understand how far reaching an impact the right SEO opportunities can provide for your business.

Today’s small business through SEO has the opportunity to reach customers around the world.  Any time day or night you can use the right keywords to help direct internet traffic to your website where customers can find not only the parts or services they are looking for but learn more about your business.  The options of using SEO for increasing your business are limitless. Contact the SEO experts at Performance Driven Marketing today to find out how we can help your small business grow a stronger online presence, and attract new customers for your business.

Filed Under: SEO

Cluth Logo LargePerformance Driven Marketing is a marketing agency with over 10 years of experience. Located in Ogden, Utah, we offer marketing, website services, and graphic design to companies of every size. Our team is full of writers, developers, and designers who are focused on increasing your profits and visibility. As the online marketing field is constantly changing, we work hard to stay up to date with its newest developments. This allows us to keep your company at the top of results. Because we deliver on this promise, Clutch ranks us as one of the top SEO firms in Salt Lake City.

Clutch is a B2B ratings and reviews website based in Washington, D.C. Their team of analysts conducts interviews with previous clients over the phone or with an extensive online questionnaire about past projects.

This way, they can be sure that they get an unbiased account of what it is like to work with a company. Clutch then gives each vendor an Ability to Deliver and a Focus score so they can rank them according to industry and location. While the Focus score rates a company’s specialization in a given service, the Ability to Deliver is determined by their verified reviews, work experience, market presence, and awards. Check out what one of our clients said in their 5-star review about our effective efforts to help them rebrand and build a new website:

“We used to have zero reviews on Google, and they took us to 97 reviews in one year. We were not found in Google search before, but now 90% of the calls we get come from our website.” – Owner, HVAC Utah

Clutch has included us on its sister sites, called The Manifest and Visual Objects, due to our great work.
The Manifest helps companies become more successful by posting business news, expert insights, and industry best practices. It has also included us on its list of the best web developers in Salt Lake City.
Visual Objects lets vendors post portfolio items so that potential clients can see our visual style and determine if it will be a good fit.

We look forward to growing our presence on Clutch and using their platform to connect with new clients!

Filed Under: SEO

If you own a small business, and you currently have a website, you may be thinking you are set. At Performance Driven Marketing, we see a number of small business owners forget about their website and assume they don’t need to do much for it to bring in leads. The truth is, the Internet is a vastly different world today than it was 10 years ago, in fact, lets take a look at what Amazon looked like in 2008 versus today:

Amazon 2008Amazon 2017

We can see quite a few differences in the home page of Amazon. From the user-friendly design of 2017 vs. multiple menus and scrolling bars in 2008. Websites often fall by the wayside and they aren’t given a fresh look, which makes a website look dated and quite simply, not relevant. While your business might be booming, you may not realize that may of your customers are currently frustrated with the structure of your website. On average a website visitor will stay on a home page for less than 15 seconds. What this means is you have a limited amount of time to capture their attention and become the “solution” to the problem or specific need they have.

Don’t Ignore Your Website

Ignoring your website can have devastating consequences. Google continues to release updates to their search engine algorithm, which could take a website from page 1 to page 3 in a day. You need to make sure your website makes a solid first impression as it is often the first experience most people will have with your business.

What to Consider for a Website Re-do

As you start scouring other websites for ideas on what you’d like to incorporate into your website redesign, we recommend understanding the importance of color, layout, functionality, and user experience. While a great looking site might impress you, it is important to consider the back-end of your website and the work that must be done to help Google and other search engines actually FIND your website and start ranking it. At Performance Driven Marketing, we provide local search engine optimization services for customers all over Utah, Idaho, California, and surrounding areas. Our team will help you bring your vision of a new website to life, or we can create a vision for you. Here are some of the important elements that must go into refreshing your website:

Website Design

The overall design of the website is vital as it needs to have a design that reflects your company image. To be noticed online, the design needs to be relevant and useful while also being unique. To help your website stand out, we use the following techniques:

  • Implementing geometric shapes and lines
  • Creative styling and fonts
  • Multi-tone gradient imagery
  • Mobile responsiveness
  • Custom logo creation and home page design

User Experience

While the look and feel of the website needs to be impressive, the overall user experience is vital to keeping a person from clicking off your website. The viewer needs to be able to find their way around your site effectively for them to find what they are looking for. Web users do not have patience and they will jump off a site quickly if they cannot find the information they need right away.

We find that web users like to be told what to do. Well structured menus and organized information helps them to properly navigate the website, making it easier on the user to find what they want. We recommend a clear call to action on a page, and always have your contact information visible for customers that choose to call or email you.
Avoid extra buttons and unnecessary information that can overwhelm your potential customers. Keep a single call to action on a page and stick with a prominent search bar function at the top of each webpage and a link to the sitemap at the bottom. Clean, easy, simple websites are those that often gain the most visitors.

Content

Content is essential for your website to rank properly. Google has been working hard to remove spam websites from the search engine. Websites that clearly copy content from another site risks being banned from the search engines entirely. Content needs to be clear and immediately available for the potential customers to understand answers to their questions. With the right information at their fingertips, customers will start turning to your company as the authority figure and the source of information in the industry. Engaging, useful, and professional content is the best way to accomplish this goal.

How do you create quality content?

You need to start by defining your audience and asking common questions that pertain to them. Fill out each question with an insightful answer, similar to a face-to-face conversation. As you answer these questions, focus on your ability to solve your client’s problems. Quality content will be able to build trust with your industry and can help to spread your brand’s name across the Internet.

Bridging the Gap with SEO

The term SEO tends to cause skepticism to some people as they assume you don’t need to do much for a website once it’s live. However, without the right optimization of the website, your online presence can struggle to be seen. We want your website to meet its true online potential without costing you an arm and a leg. Modern SEO goes much further than adding keywords, ALT tags, and mobile-friendliness. Let Performance Driven Marketing help your website thrive with our proven techniques.

In the digital era of fast-paced Internet and impatient web user, you cannot afford to have an outdated, slow, poorly designed website. If you are planning a website redesign, or you want to see what you can do to improve your website’s visibility, call our Ogden SEO Company today.

Connect Utah Presentation by Victor Hubbard
Internet Marketing – 101

The term “SEO” has become critical for anyone who works in marketing, owns a business, or manages their own website. And, because internet marketing is growing tremendously in popularity, everyone should really at least know the basics of the SEO acronym. After all, SEO affects the why that we search for everything online.
To give you a straightforward answer of what the SEO acronym means, here’s what it stands for: search engine optimization. But, for someone who isn’t well-versed in marketing, those terms are probably just as foreign as the acronym. Here’s a more in-depth look at what SEO is and what it does.

Getting Further into the SEO Acronym

Search engine optimization is optimizing content on the web so it is found by search engines more readily. The ideal goal for someone practicing an SEO strategy is to get a webpage, blog, article, or related media to come up very first on a Google search result, or at least on the first page. When searching for a service they need, people rarely go to the next page of search results.
The concept of search engine optimization isn’t as simple as it sounds, however. There is plenty of behind-the-scenes work that goes on in completely optimizing web content.

How is SEO Done for Websites?

As if search engine optimization wasn’t difficult enough, Google and other search engines are constantly changing the rules. Playing with SEO is a complex system of appeasing search engines and writing excellent web content. If one or the other is not accomplished, your web content won’t succeed in its SEO goals.
At Performance Driven Marketing, we are constantly watching forums to ensure that we are on top of Google’s newest trends. If you want your website to use SEO, call the SEO experts of Utah today at (801)-326-0582!

These days, it seems that a new social media website pops up every other day. You’re likely already keeping up with Facebook, Twitter, YouTube, and are ready for more, but, is it enough of an SEO strategy? Since social media profiles pop up on Google results, is it possible that social media will overtake the need for SEO?
The answer to those questions, put simply, is no. Social media websites and search engine optimization are meant to work together to complete an internet marketing strategy. Though social media is coming up in the world and makes a difference in SEO success, it should not surpass the SEO your company does.

Successful SEO-Social Media Collaboration Begins with Good Content

Few businesses can get away with being enormously popular on Facebook or another social media accounts without marvelous content on their website. When your company is posting interesting articles and has great website content, your followers will be more inclined to share it on their social media platform of choice.
Hence, in its essence, good content that is optimized needs to come before social media profiles can really kick off.

Social Media’s Contributions to SEO

Once there is a successful SEO strategy in place, social media will improve your company’s SEO, becoming a mutually beneficial relationship. Google and other search engines see that your Facebook and other social media accounts are becoming more successful, your website will come up sooner on the Google results.
And, when you gain more followers on social media platforms, they will become more interested in your website and the other web content that your company is generating. This means that you need both social media and SEO strategies to have a truly successful web marketing method.
If you need help optimizing web content and social media accounts, talk to the marketing experts at Performance Driven Marketing by calling (801)-326-0582!

Officially, as of September 26th, Google Hummingbird changed the landscape of the SEO realm. Since its unofficial release about a month previous to Google’s 15th anniversary, it has affected more than 90 percent of internet searches. And, while Google Panda and Penguin were minor changes to Google’s algorithm, Google Hummingbird is a complete overhaul of the algorithm, replaced with something altogether new.

Google Past and Present

Before Google Hummingbird, the search algorithms mainly relied on key terms to give the searchers what they were looking for. However, with the new and improved algorithm, Google is focusing less on the actual words being used in the search phrase and more on what they mean. In this way, Google has moved from a focus on individual keywords to semantics.
These changes became necessary when voice searches on mobile devices started to become popular. People are now using longer, more conversational search phrases to find new restaurants in their area, for instance. Google is accommodating for that with an algorithm that identifies the core meaning of the search phrase and pulls up relevant information accordingly.

What Do These Changes Mean for SEO?

Naturally, the next step is to see how these changes force internet marketing companies to adapt their strategies. Here are some basic tips that should help you survive in the world of Google Hummingbird:

  • Focus on words and the synonyms of those words that are relevant to your customers
  • Make your content match questions that customers frequently ask
  • Allow your writing to include conversational search phrases
  • Add relevant combinations of items in your content that are often searched together
  • Remember that high-quality, relevant content is what Google is ultimately looking for

Now, more than ever, content is king. Fire up those thinking caps and make sure that your website has beautifully relevant and well-written content that will appeal both to Google and to Google users. Having a mobile website will also facilitate an easier move from Google’s graveyard to Google Hummingbird.
Whether you’re interested in having content written, having your website optimized for search engine optimization, or getting a mobile website, Performance Driven Marketing has the experts to help you! Call us today at (801)-698-4129!

As Google progresses, it finds more innovative ways to help businesses interact with their customers online. As one of the most prominent search engines and social media sites, Google is doing its best to help connect people, businesses, and products together in a way that works for everyone.
Until recently, Google + and Google Maps have been separate programs. With Google Maps, keywords related to your business pulled up both your website and your map listing so your potential customers could more easily connect with your company directly. Now, however, Google Maps and Google + have merged together to create Google + Local, which is almost an entirely new entity altogether.
What is Google + Local?
Google + Local is a combination of map listings and recommendations that help give users a more detailed look at the companies they are looking for. With Google + Local, your target audience can find pictures, reviews, contact information, and summaries of what your business is and what is specializes in.
These Google + Local listings will also connect your customers to your Google + business profile, which allows them access to even more information about your business in addition to drawing them into your circles.
Recommendations
Because Google + Local is interwoven with Google +, users can see whether the people in their circles have yet recommended the companies that the user is searching. This can greatly influence the likelihood of whether or not the user will choose to go through your company or not.
Since recommendations (and, conversely, bad reviews) from people your customers know are the single most powerful method of marketing, the advent of Google + Local will encourage business owners to vamp up their Google + marketing strategies, and the consequences of not joining in might include getting left in the dust of your competition.
If you are interested in getting your business listed on Google + Local or implementing a better Google + marketing strategy, talk to the internet marketing experts at Performance Driven Marketing by calling (801)-326-0582 today!

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