Artificial intelligence is quickly becoming a regular part of our everyday life. From AI smart assistants to self-driving cars, it has become much more common to utilize this technology. As it becomes a part of your personal life, you may even find it bleeding into your work life as well. But is using artificial intelligence to write your web content a good idea?
At Performance Driven Marketing, our team wants you to understand the risks associated with relying on AI to write your web content and why it is best to leave this work in the hands of humans. If you are considering using artificial intelligence to write your web content, keep reading before you make your decision.
What is Artificial Intelligence?
Artificial intelligence (AI) is a branch of computer science that teaches a computer to mimic human intelligence. There are two types of artificial intelligence: Narrow AI, which is good at completing specific tasks, and General AI, which is good at doing a wide variety of tasks.
You may be more familiar with each type of AI than you realize. Programs like Siri and Alexa are examples of general AI. They can do tasks like setting alarms, making phone calls, and answering basic questions. Narrow AI can include things like self-driving cars and IBM’s Watson.
While AI does a great deal to help people, there are concerns about AI affecting job security, answer accuracy, and accountability. While it is an incredibly powerful tool, it is important to use it wisely.
Understanding AI in Marketing
AI has increasingly become a popular tool in marketing. There are several different ways that AI can help you with your marketing, including the following:
- Chatbots and customer service: With the help of artificial intelligence, businesses can provide 24/7 assistance to customers on their websites. They can help answer questions and improve overall customer experience.
- Search Engine Optimization: AI tools can help you improve your website rankings by analyzing your content quality, keyword use, and user behaviors on your webpage.
- Market research: Using AI, you can help you keep track of emerging trends, keep track of competitor actions, and gather insights that make it easier to tailor your future marketing efforts.
Should AI Write Your Web Content?
You may think relying on AI to write your web content is the fastest and best way to update pages and build new websites. However, while there are many AI writing tools available, it is important to understand the setbacks you may experience if you trust AI to write your web content. The problems with relying on AI to write your web copy include the following.
1. Struggle to engage with your audience
One of the most significant challenges you face when you allow AI to write your web content is a struggle to engage with your audience. While AI can write content, it cannot necessarily do so in a way that is engaging enough to encourage your audience to continue reading. If AI writes your web content, you may find that it is more generic than you intend, and you’ll likely struggle to convert website visitors into meaningful consumers.
2. Lack of human touch
If you’re a smaller business, you have a great advantage when trying to build a meaningful connection with the community around you. However, when you allow AI to write your web content, it doesn’t do so in a way that captures your humanity. The writing on your website may feel more sterile than you intend, which may be off-putting to some of your target audience.
3. AI can’t write about complex topics
While AI writing tools may be able to write about some topics, they struggle as the concepts become more complex. If you are in industries such as healthcare or law, you likely want to convey information in a way that is easy to understand. An AI tool may not understand how to portray this complex information in a way that is easily understood, making your web content difficult to understand.
4. Delivers an inconsistent voice
When you choose to use an AI writing tool to write your web copy, you may find that it delivers an inconsistent voice from webpage to webpage. It may also struggle to understand your brand voice and desired message. When it comes to writing content for your target audience, AI doesn’t understand how to convey emotion, making it feel inauthentic.
Let Performance Driven Marketing Write Your Web Content
We understand that relying on AI to write your web content may sound appealing. It can quickly deliver content without having to worry about spelling and grammatical errors. However, there are many risks associated with overreliance on these tools. You didn’t start a business to market to a computer and shouldn’t rely on one to craft your marketing message either.
If you’re looking for a company to write your web content, our team at Performance Driven Marketing is here to help. With our years of experience crafting compelling and engaging web content, we’re confident that our team can help you create the website of your dreams.
From graphic design to search engine optimization and more, our team can help you from the start of your website development process onward. If you’re interested in working with our team at Performance Driven Marketing, or you would like to learn more about our services, reach out to us today.
