Though SEO (search engine optimization) is still a huge method of digital marketing, it is certainly not the only thing you should be aware of when you are creating a website. Google still decides which websites get seen and which fall to the bottom of the result lists, but you still have to get a conversion from a potential customer to make it all worth it.
How do you juggle these two, often opposing, aspects of digital marketing? We’re here to help you figure that out.
Great Content Never Hurts
There are some things on which Google/other search engines and providing an incredible user experience agree. One of those things is having great content. If you have excellently written copy, photos that are interesting and related to your product or service, and videos that engage your viewers, you’re more likely to get conversions and to get Google to put you at the top.
Well-written content, of course, includes expertly embedded keywords, even now that Google has gone through all its updates. That is the difficult part. How can you fit all those keywords in without the people who visit your website thinking it sounds ridiculous? It’s all about compromise.
Looking Toward the Future
Though it is important to react to the marketing strategies that are working right now, it is also important to look toward the future of marketing. As Google adapts its algorithms, it is going to make it more and more difficult to get by with just using keywords and phrases without a good user experience.
With that in mind, it will be best for you to design a website that provides both marketing strategies for the here and now and a great user experience, which will improve your sales and marketing success both now and in the future.
For more expert marketing tips, call Performance Driven Marketing at (801)-326-0582!