As an educated business person, you’ve likely heard by now that having a mobile website is important since so many people are using their smartphones to search for the products and services they need. While that is definitely true, you also need to think about making sure that your company offers e-commerce on your website that is mobile-friendly.
Mobile Web Retail is Booming
To give you an idea of how huge mobile web retail is, take a look at some numbers. More than half of the time spent on the internet happens on a mobile device, whether that be on a smartphone or a tablet. Additionally, mobile users have spent $10.6 billion dollars on internet purchases just in the first six months of 2013.
The thing is, despite current legislation obstacles and uncertainties, the money spent online on mobile devices is only expected to go up significantly over the next few years, so now is the time to get mobile e-commerce for your website.
Tablet Users Account for a Huge Portion of the Money Spent Online
Though more purchases are made on smartphones, customers shopping on tablets on average spend about 20 percent more than users on other mobile devices. To capitalize on tablet shopping, you need an e-commerce system on your website that is responsive and easy to use no matter what screen your customers are viewing your products on.
If your website and web retail system isn’t prepared for mobile users, potential customers won’t spend very much time on your website. Because overall navigation and the user experience is significantly more difficult when the website is not responsive, customers will choose more mobile-friendly websites almost every time.
Now that you know just how big web retail for mobile devices is getting, get mobile e-commerce on your website by calling Performance Driven Marketing at (801)-326-0582!