Do you have a website that is not doing as well as you hoped? Are you running a small business that just hasn’t taken off? Is your customer base slowly dwindling and traffic to your site is down? It may be time to rebrand your website.
Although a rebrand can be an extensive process, there are immense benefits for your business and company. There are some signs that you could benefit from working with a team of web developers to help increase traffic to your website. Here are some ways to determine if the choice to rebrand your website, is right for your business.
1- Not Mobile Friendly
In 2022 if your website is not mobile friendly, you are losing a large part of your client or customer base. Many people surf the web or do research on their cell phones, which means that if your website is too hard to navigate on mobile, people will exit your site.
Users should be able to view your website and all its content on mobile and a desktop device easily. Rebrand your website so that your content and information is easily accessible and you will gain new customers.
As consumers we want information fast and easy. If your website is user friendly and easily navigated, you are more likely to get sales on your website, or have customers contact you for more information. Google penalizes sites that are not mobile friendly so not only can your customers not view your content, they may not come across your page at all.
2- Poor Search Ranking
Design has a big impact on your rankings with Google. Keywords across your whole website will also improve your SEO rankings. Improving your user experience through better design helps customers stay on your site and help your content pop up when they search in the search bar.
Rebranding your website content can improve your SEO and get your website to the top of Google search results. This also will help consumers to know exactly what your business provides. Having quality SEO helps more qualified visitors come to your site and engage with your site. With PDM we help you achieve accelerated results for search results and we stay up to date on the consistent changes happening in Google’s algorithm.
3- The Look Is Not Appealing
We are visual creatures and are drawn to pretty things that are easy to follow with our eyes. If your website is too cluttered, the font is too small, too hard to read, or does not flow well, the look of your site is affected. This is why working with an experienced web developer is important, because they can make sure that the code is not broken or overlapping on your site.
The design on a professional website does not have to be boring, but working with a team that optimizes for SEO can help your site look fun and appealing, while still providing important information for your customer. This can drive business to your site, while also helping your business to stand out from the rest when you rebrand your website.
4- Too Slow
In a world where information is so easily accessible and everything is faster, it is important that you rebrand your website to be faster. Users have become extremely impatient, so much so that Google can retrieve millions of results in less than a second.
Google commissioned a study that even a speed decrease of one-tenth of a second can make customers swipe away from your site. In 2006, Google’s SERPs unexpectedly began to load 0.5 seconds more slowly and traffic promptly dropped by 20%. 47% of customers expect a website to load in two seconds at the very most. 40% will abandon it altogether if it takes longer than three so this means that optimizing speed can make or break your business.
5- Company Shift
If you have changed your business model, mission or changed the way that you function as a business, it may be a good time to rebrand your website. This could look like acquiring another company with similar products and services, or if you decide to pivot from one industry to another, a rebrand can help you to continue the flow of customers.
It can also be best to look at other companies in the industry and see if your website compares. Are they including more resources or more clear information than you? Do your websites look too similar, or just similar enough? Before you change your whole website look make sure that your uniqueness still shines through.
6- Customer Needs Have Changed
Appealing to the customer is the most important part of running a business and could be key in knowing if you should rebrand your website. If you feel that your target audience has changed or the needs of your current customers have evolved, a website rebrand can help retain them.
If your customers are no longer purchasing or you have started to offer more services outside of your niche, a rebrand can help if done right.
When done correctly, you can keep your customers who have been purchasing your original services, as well as reach those who may be interested in new products or services. If you are ready for a change, we can help you along the way and take your business to the next level. A rebrand isn’t ebay but you can have more success with a website that can grow with you.
Rebrand Your Website With PDM
A website is a great investment for your business because it works around the clock for you! Gaining customers and sales comes from your website, but it also is a great opportunity to showcase your brand’s personality. Our web developers are capable of crafting exceedingly responsive websites so that they are easily accessible across platforms. This will ensure that you meet all your customers’ needs, just like we do.
At Performance Driven Marketing, we strive to create the ideal website for your business and your needs. We create cohesive, professional looking websites that gain your more customers and accurately portray your brand. Making your website a priority will help you grow your company and when your rebrand your website, you increase the likelihood of more success. To learn more about our team and how we will design your site, contact us today!