You have started your website and are starting to receive traffic. Your content is tailored to your target audience and is what they are looking for. Your audience is interacting with your content, but you are not sure how to better your website or grow your customer base. One way to increase your sustainability and attract more users to your website is to implement mobile optimization.

What Is Mobile Optimization?

Mobile optimization is essentially making your website accessible and easy to use from a cell phone. Sometimes there can be issues going from computers to phones and so it is very beneficial to make sure that those problems are taken care of. The reason why mobile optimization is so important is because the whole world is on their phones these days. Or at least half the world. According to Statista, 50% of web traffic is from mobile devices. There are many benefits to mobile optimization.

Benefits of Mobile Optimization

Some of the benefits of mobile optimization are immediate and others are more long term. Following are some of the benefits that support why mobile optimization is important.

Customer Gratification

Because mobile optimization makes processes more efficient and effective, it makes individual customer’s experiences much better. Not only is mobile optimization supposed to make the screen smaller for a phone but it is supposed to make the ability to use the website significantly easier on a phone. Honestly, most customers will expect for your website to work well on their phone, so this aspect of mobile optimization is more about keeping your customer happy than exceeding their expectations. Essentially, having a good mobile experience is the bare minimum that your customer base will expect.

Better SEO Ranking

Another reason why mobile optimization is useful is that it can help with your search engine ranking. Having a website that can be accessed from several different types of devices is important to Google and other search engines. Having a mobile website with a quick load time and easy navigation will much improve your SEO ranking.

Better Geotargeting

Geotargeting is marketing to certain individuals based on their location. Geotargeting works using location data to help users find businesses near them and businesses find customers in their area. Having a mobile optimized website is crucial for geotargeting. If users cannot access your website from their phones, they will move onto the next website that could help them find what they are looking for in their area. In this way, having a well optimized website can also help increase users’ session times. This would also help out with your search engine ranking.

How To Implement Mobile Optimization

A lot of templates on different web providers have the ability to automatically readjust for mobile devices. However usually the template will do the bare minimum of optimizing your website by making the website small enough to fit on the phone. In order to ensure that your website gives your customers the best experience possible, there are several things you will need to implement.

Firstly, it is important to use a good web host and choose a theme that is easily manipulated. Make sure to work on the loading times for your website and change your ads so that they will work well on cell phones. Add more media including images and videos. These will make your customer’s experience easier because they are more likely to click on images. It can be hard to know where to start when it comes to optimizing your website for mobile devices. For efficiency and convenience, it may be useful to get professional help optimizing your website.

Need Help Optimizing Your Website?

Here at Performance Driven Marketing, we have experienced individuals who can not only build your website to your personal specifications but can exceed your expectations. We can create and manage your website and we can optimize your website for search engines and mobile devices. We have many services available to you to ensure your website fits your personal needs and is optimized to your customer’s wants. Contact us today to learn more!