
At the beginning of a business website, you need a skilled web developer to write the code that will result in a visually appealing website. The low-code/no-code movement is a more user-friendly website and application design approach. A code-free website builder helps you to get your website done faster and boost your online presence with a competitive edge. While not all businesses will benefit from using this no-code option, some specific industries or applications need just basic website building. Below we will share some popular website builders that are low-code and the benefits they can provide.
Popular Low-code Website Builders
If you are interested in testing out low-code website builders, you should find one that has customization features or integrations you think could be beneficial. Low-code website builders may require you to write some code in order for your website to look professional, no-code website builders require no code to be written by the user. Some popular options include:
- Wix- easy to use with customizable templates
- Squarespace- sleek design options with built-in marketing
- Webflow- advanced design controls with no coding needed
- Shopify- eCommerce offerings to launch your store online
- WordPress– a CMS option with extensive customization
- Zoho Sites- drag and drop editor
- Bubble- offers flexibility to create web applications and has AI integrations
Scalability
Low-code website builders offer integrations with third-party apps to help your website adapt in the future. When you look for a web builder, it is important to keep in mind how your business will change and how that web builder can grow with you. Some businesses may outgrow the basics that a low-code/no-code provides eventually, but many of these options are built to grow alongside your business.
Narrow The Learning Curve
These platforms allow users of all skill levels to build a comprehensive website. From small business owners to creatives looking to display their work, these website builders can help you show off your best assets. The benefit of using a low-code website builder will save you from hiring a web developer who knows the complex language of websites or teaching someone inside your company. Even if you have someone in your repertoire who understands CSS, a low-code option allows them to work quickly and adjust small areas with code to set your website apart from the others.
Less Customization
One drawback of low-code or no-code website platforms is fewer customization options. Complex customization and designs can be difficult to execute through one of these platforms. If you wish to have more control over the design, layout, and animations a website builder that requires custom code may be in your future. Hiring a web developer and web designer will help you achieve these intricate website dreams.
Lower Security

While some of these platforms do have some security measures, they don’t have full control over the data created by the website. Vulnerabilities in these platforms can put customers’ data at risk or leave your website susceptible to hacking. If you use a website builder, you may need to add security plug-ins or other two-factor authentication measures.
Who Are These Platforms Best For?
Even with the criticism that these website builders get, they have made their way into countless industries. In this digital age, there are many industries and creators that can benefit from a website, including small businesses, artists, entrepreneurs, freelancers, writers, construction companies, non-profits, and startups. Businesses that need a clean and straightforward website will find these platforms useful. Those who are hoping for custom solutions may find too many limitations in a low-code or no-code platform.
Website Development From Performance Driven Marketing
Our web developers use a low-code development option to develop our websites. Using WordPress allows us to allow clients to have a hand in managing their websites while allowing our team to use their creative coding skills. No matter what industry you are in, these platforms can offer a streamlined development process. Performance Driven Marketing wants your website to stand out from the competition. We work hard to integrate customization and typical website design to push your business into the future.
If you are interested in pushing your business out to more people, working with a skilled marketing team can help. We focus on getting you seen by Google and generating real leads. Get a free website consultation on our website or reach out to us to learn more about how we develop websites for new clients.