If you are in the marketing sphere in any capacity, you will have heard of using keywords to rank your content for Google and other search engines. Utilizing specific keywords will help you reach your target audience, help get your products seen, and make your website see more traffic. Long tail keywords are more like phrases but can help boost your SEO and take your business above the competition.
Performance Driven Marketing stays on top of SEO trends and the changes that Google makes daily. Our team is here to help your business get seen by the right people and increase your profits.
What Are Long Tail Keywords?
In order to properly utilize long tail keywords we will need to discuss what they are and the basics of how they work. Long tail keywords are phrases that have better conversion value because they see less search traffic than other generic keywords. For example, “sofa” is going to give you millions of results, but “fold-out couch” or “black leather sectional” are going to give you more specific results and are more likely to lead to a sale.
These phrases are often three to five words long. There are keywords longer than that, but not all of your long tail keywords need to be that specific. Because they have a lower search volume, your site or product page is more likely to come to the top of search results when it has been properly optimized for SEO.
Long tail keywords get their name because of this curve of the graph showing search results per keyword. Since long tail keywords have a lower number of search results but are better for the long term, it creates more of a tail.
Google has reported that 15% of searches are new, which means that more and more people are searching specifically for a product or service. The use of long tail keywords is often because of voice search, which has become more helpful for SEO in recent years. You can learn more about voice search and SEO in our blog here.
Less Searched, Thus Easier To Rank
When searching on a search engine for a product, service, or answer, you have probably seen the number of results Google yielded in a specific amount of time. All of those results can be hard to comb through when you need something quickly. This is why most searchers click within the top 2 or 3 search results and why your content needs to be search engine optimized to get clicks. However, using long tail keywords will help you rank much easier because there is less information on the internet for that specific term.
When your ranking is better on product pages, blogs, or other web pages, your entire website does better. Using these phrases to boost your SEO ranking may get you more genuine clicks and result in returning customers in the future.
Reach Your Target Audience
Because long tail keywords are much more specific, it is true that you probably won’t see an influx of sales from that keyword. However, using this method will help you reach those who are wanting a specific quality product or service, and will thus result in a more committed customer.
The best way to approach using these keywords strategically is to think about what audience you want to reach. Is optimizing for voice search going to be helpful for your business? Are you seeing growth from Google Ads and want to keep that momentum going? You are more than likely to benefit greatly from long tail keywords, just maybe not overnight.
Bigger Profit From Google Ads
Higher ad words have a higher cost per click. Advertising bucks can work better for you when you utilize long tail keywords because clicks that you are getting on your Google ads are more likely to turn a profit. Because long tail keywords are targeted, they have a higher conversion rate and lower costs per click (CPC).
While long tail keywords will save you money on CPC, you will need to rank for multiple of them to produce the same about of traffic as one general keyword.
How To Find Long Tail Keywords
If you are ready to test out long tail keywords, it can be difficult to know where to start. Here are some examples and websites to use for quality ideas.
The easiest option to learn more about long tail keywords is Google’s auto-complete options. While you are typing a question or phrase, Google auto-populates other search terms and questions asked by other users.
Google also lists their PAA or “people also ask” farther down in the search terms. These can be helpful to see how searches changed their original search. People also ask can help you write more quality content that can add to your website.
The popular site Answer The Public lets you type in one to two words and produces common questions asked by the public. Not only will this help you produce longer keywords, but you can also find new blog topics or ways to better serve your customers.
WordStream has a free keyword research tool to help writers and business owners determine what keywords can work for them.
Doing research about what keywords will be most beneficial for your business and your customers is worth the time. Look at Google Analytics and watch what your customers are looking for to better optimize your content.
Let Performance Driven Marketing Upgrade Your SEO
Our marketing team has dedicated writers, SEO specialists, and Google Ad specialists. Our team at PDM wants to help you take your business to the next level. SEO is the biggest way to improve your profits and see more quality clients. Learn more about all of our services on our site, or reach out for a free consultation.