Designing a website will require a developer to implement many different aspects that will help a business owner or independent person to reach their target audience. But what are the needed key points for your website’s homepage? How do you or your developer know what will take your website to the next level?
Performance Driven Marketing has multiple in-house experts that help to optimize your website for Google and ensure that customers don’t immediately bounce from your homepage. Below are some of the key points for your website’s homepage that we recommend and work to include in every website we develop.
1- Headline
One of the most important aspects needed for a quality homepage is a headline. These key points should say something essential about your business and help introduce the rest of your content. A headline gives your visitors information quickly and helps them know the services you may offer without even clicking around on your site.
2- Subheading
Similar to a headline, a subheading will provide more context into what your business values and how it works to provide services to your customers. This headline helps you to zero in on a common problem or need that your audience has before they even leave your homepage. Providing a service is more about filling a need for your customer than anything else. It is best to avoid jargon or unclear language, just focus on what your business can provide for different clients on your website’s homepage.
3- Create A Call To Action
Customers, business owners, or clients often need a push (or multiple) before they commit. Whether it be to purchasing a product, investing money in their business, trying a new development, implementing a new practice, or hiring you for your services, a consumer needs these key points for your website’s homepage to motivate them. A call to action will compel your target audience to actually do something.
Oftentimes, people visit your website to browse and then they click off and think about it longer, or totally forget. A good call to action will either help them come back to your site or make a purchase the first time they see your homepage.
4- Clear Navigation Bar
If you want to avoid potential customers from bouncing from your site, you will want to have a clear navigation bar or place where they can see other services you have to offer. While your homepage should give some good basic information, having a navigation bar where you list services, recent projects, about the company, and reviews will all help aid in your customer making a purchase or booking a service.
5- Provide Examples Of Social Proof
As a business, you want to build trust with your customers so that they will make a purchase, book a service, and recommend you to others. Social proof is one of the major key points for your website’s homepage because it creates a positive atmosphere for your company.
Testimonials, reviews, case studies, and quotes from others are clear examples of social proof for your business. PDM makes sure that reviews are visible on multiple places across your website, including the homepage.
6- Other Resources That Serve Your Target Audience
Establishing credibility for your business starts with including more resources for your industry and products. Many customers will not be ready to buy right off the bat, so linking to other resources (blogs, videos, recent projects, product synopses, etc.) will help them to learn more quality information. Resources will help consumers feel more confident in the purchase they make.
7- SEO Optimized And Quality Text Content
One of the key points for your website’s homepage is to make sure that you get seen when people search for you on Google. Not only do you want people to find you easily when they search your business name, but you want to show up when they search for services you offer in the area. Our content writers and SEO specialists at PDM can help create quality content for your homepage. This content provides people with information about your business but also shows Google that you are a legit business that can offer a solution to searchers.
Having enough text on your website’s homepage will make you see better web traffic and generate more leads and conversions.
Implement Key Points For Your Website’s Homepage With PDM
With skilled web developers, trained content writers, and SEO specialists, PDM can take your website to new heights. We want to help you grow your company, generate more leads, and increase your sales. Schedule a free website audit with us to check your current website performance, or give us a call to learn more about our marketing services in Ogden, UT.
