In this age when everyone can be a social media prodigy even if they still have their baby teeth, the increasing number of online social platforms can prove to be an excellent way to generate business. Here we offer four ways to maximize your marketing social media strategy and improve your SEO.
How Does Social Media Influence SEO?
In a way, social media has become the new “word of mouth” for directing customers to business properties. This is especially true of new businesses. Because of this, social media can be a powerful marketing tool if used correctly. Having a defined social media strategy to increase brand awareness can generate traffic to your websites, increase sales, and secure loyal customers. It can only do this, however, if you are willing to work with the system and stand tall in the face of millions of other properties also jumping on the bandwagon. Having an effective social media content strategy will help your business emerge through the sea of other businesses to the top of search engine results.
Social media is not inherently a facet of SEO, but it is invaluable when it comes to increasing brand exposure. There is a correlation between the number of likes, comments, and shares for posts about specific businesses and the site ranking of those businesses on Google, so while search engines don’t account for these in determining SEO, effective social media marketing is indirectly beneficial for SEO.
An Effective Social Media Strategy
While your social media strategy should be unique to your business, there are some key ways to capitalize on methods that already exist. The social media platforms that are best for improving your SEO are dependent on the kind of traffic you are looking to generate, but the patterns we’ll discuss here are effective across the board.
Recreate Trending Content
Recreating trending content is a way to take advantage of culturally relevant moments. Putting your own spin on the latest TikTok audio or jumping on a viral challenge can be authentic ways to raise awareness about your product. You can further drive traffic to your site by including a call to action, like inviting your viewers to tag their friends in the comments. By including a link in your content, you give your audience the easiest next step to giving your product more attention.
If you’re stumped on ideas or want to stay current on the newest trends, TikTok’s discovery tab has trending audios and hashtags for your perusal. Remember that social media content has a short shelf life and trends come and go quickly, so it is important to stay on top of what is trending and react quickly to what’s going on in the social media space.
Collaborate With Social Media Influencers
Working with social media influencers is a great way to maximize your online presence and indirectly improve your SEO. Influencers already have a following, meaning you can reach a built-in audience. As long as you know who your target audience is, you can collaborate with the influencers you contact to reach those focal groups.
This doesn’t mean you have to limit yourself to working only with influencers that already fit in your niche. Working outside of such a bracket gives content creators an opportunity to put a new spin on your property, potentially reaching new audiences. Just make sure their work has overlap with your focus group. As long as you root your collaborations in commonality, working with a range of influencers can give your brand a healthy and far-reaching impact without straying too far from your target audience at the core.
Allow your influencers creative liberty in their promotions. Obviously you want to make sure that the information they put out is accurate and specific to your brand, but when it comes to the execution of their content, let the influencers you work with do what they do best. Keep your guidelines minimal and enjoy what they come up with.
Create Supporting Content off Social Media
This is the other side of the influencer coin. Here you can take advantage of what people are searching for from other trending posts. For example, you can reference trenders in the titles of blog posts or advertise merchandise in your niche that is similar to that used in viral posts. Viewers search for these things, and it’s a straightforward social media strategy to improve your online relevance.
Prepare for Landing
As you take advantage of social media to generate traffic on your site, make sure that site is ready for rush hour. Though following the trends is a tricky game, you can make sure you’re ready on your end for whatever comes. This sometimes-forgotten step is essential for a successful social media strategy. Make sure your landing pages are optimized for direct and search traffic and that your online materials are pleasing and easy to navigate. If you offer a physical product, make sure you have enough supply for increased business.
The Best Strategy for You
At Performance Driven Marketing, we are here to help you develop a social media strategy that works for your business. From website design to blog content, we can help you find the best fit to improve your SEO ranking.