If your business is already using SEO you may have learned about having Google My Business and making sure you are the top local business on Google when your clients search for your niche. In 2023, Google is going to continue to push local businesses and increase their visibility if they are using local SEO. 46% of all Google searches are looking for specific services or businesses that are local.
When you are working with Google you want your business to rank well among or even above other local businesses. Performance Driven Marketing works to improve your Google ranking with content, Google ads, and other tools that will help you hack local SEO in the new year.
What Is Local SEO?
Local SEO refers to when someone looks for a business, product, or service, that is relevant to one location. You have probably used a search term like “concerts near me” or “ice cream shop in Salt Lake City” during your daily life. These searches pull specific businesses in that area that have been optimized for online visibility.
Local SEO helps increase visibility on your site and helps you reach customers in your service area. Utilizing local SEO isn’t just for physical business though. You can utilize optimization techniques to show your online business to those in the area as well.
The biggest pull for this type of marketing is grabbing the attention of customers at the moment. Searching for something near you is usually timely information, and if a search does not provide great results, they move on.
Those searching for a local business in a hurry will often choose the first ranking on Google. In order for your business to populate at the top of search results, you will need reviews, SEO content, and the perfect keywords. Utilizing the keywords/search terms from earlier (“best carpet cleaner in Austin”) will make your business pull to the top when searching Google.
Localization Rankings In 2023
Google has and will continue to change search results based on the searcher’s current location, but in 2023 including your city, state, or country will be even more important. If Google thinks your business is not beneficial for the searcher at that time, your website or Google My Business profile will get lost. Showing your business in Miami to someone in New York doesn’t make a whole lot of sense, so ensuring that your service area is clear and the physical location is correct can help you reach other customers in and nearly outside the Miami area.
How To Improve Your Ranking On Google
1- Keywords
Using keywords is important when you want people to find your information on Google. Using keywords that your competitors are ranking with or how they are marketing is a good place to start.
Looking at auto-populated Google searches can help too. For example, when customers search “pet groomer near me,” these fillable options might appear in the search line,
- Pet groomer near me prices
- Best pet groomer near me
- Mobile pet groomer Washington
- Luxury dog groomer in Washington
- Licenses for dog groomers in Washington
- Becoming a pet groomer in Washington
- Pet groomer supplies near me
Using these specifics in your content or ads will help you see more clicks because Google will recognize your business offers these services.
2- Google My Business
Utilizing Google My Business is critical when you want customers to find your business first among other companies. This is one of the top factors that Google considers when putting snack pack (results that are sponsored or labeled as an ad) results at the top. Having a great GMB profile with your physical address, your business category, business hours, photos of the office, and your website and phone number will boost visibility for local searches.
3- Building Local Links
Making connections is always important when running a business, but linking to other local internet listings can help boost your internet presence. If you want to hack local SEO, link to other domains that have authority in your area. Licensing bureaus, trade associations, .edu sites, or other partnerships will help you have valuable backlinks.
More links will boost your profile so utilizing ones in your target area will pull you to the top of more local searches.
4- NAP Citations Across Platforms
While the majority of searchers will be directed to Google, having your NAP (name, address, and phone number) consistent on other platforms will help you have consistent information and see consistent customers. Places like Yelp, Bing, Facebook, and GMB all need to have your information because Google looks for citation volume when ranking businesses. If you are only listed on Google, you may not see great local SEO results.
Hack Local SEO With The Team At PDM
Ranking your business on your own can get overwhelming. Our team at PDM helps to take care of your website design, Google Ads, blogs and website content, and any graphic needs. Our team can help build your online reputation and hack local SEO for your business.
Because we only work with one company in a specific niche within a 20-mile radius of each other, your business will rank above your competitors in the area. Put your business at the top with the help of Performance Driven Marketing.
