If you have an online presence for your business, the best way for you to reach new people is to have an audience see your content. Increasing the number of people that see this content is the best way to gain trust with clients and grow your business. Optimizing your website and pages for SEO is the best way to grow your audience and increase traffic.
Performance Driven Marketing works to put your website on the top of Google’s list and be picked up by other search engines. Great quality content for your business helps solve problems for your customers and helps them see your name more often. We have gathered some tips on how to get more eyes on your content and improve your SEO rankings.
The Benefits Of Sharing Content
While having a basic website is enough for people to view your products or services, adding a blog page, writing more information about the services you offer, and sharing before and after on social media can increase the number of new customers that seek out your services. The best way to grow your audience is to utilize multiple platforms and spread your content farther than your original reach.
Sharing content can be done just on your website, but putting your content on other websites and sharing it on social media will get your website unique clicks and views. Getting your content seen by new people can help them improve their homes, and life, and make them reoccurring customers.
1- Write Intriguing Headlines
Studies have shown that effective headlines drive 500% more traffic to your site. Headlines are the first thing that readers will see and if you don’t catch their attention within the first 3 seconds, they will likely scroll or click away. While having a compelling title can help get your content seen, your title also needs to be accurate. If you have a fancy headline and don’t deliver what you claim to offer in the post, your audience will quickly leave.
2- Use Top Target Keywords
When you search for something on Google, you want the top search results to include the words or phrases that you searched for. These are known as keywords or key phrases. When writing content, you want to include keywords that are often searched for your niche. These can be things such as “plumbing emergencies,” “how to clean gutters,” or “SEO mistakes.”
While using keywords is important, the placement and number of them in your content may be more important. Your keywords should be placed in the first 100 words of your content and included in at least one heading. Place the target keyword in multiple places for Google to rank your content.
3- Maximize Internal Links
Wanting to get more eyes on your content can be easily achieved by linking to more written pages on your own site. Linking to your pages helps your audience stay on your website longer and can get more eyes to see other services and blog posts you have worked so hard on.
Internal links also help improve your SEO ranking as well. If you want to grow your audience, giving people more opportunities to view your content is a great investment for your content.
4- Optimize For Mobile Use
More and more users are referring to mobile websites, so if your website is not set up to look good on a mobile device, your customers will be inclined to head to another site. If users have to pinch and rotate their screen to view your website, it will be hard to keep them there. Ease of use is important for people in today’s world, so your content should be optimized for mobile use and easy to navigate. Grow your audience by having an attractive look and easy navigation on mobile devices.
5- Refresh Your Content
With consistent changing algorithms and changes in the needs of clients, your content will have to adjust as well. Older content can be repurposed and refreshed to get more eyes on your content than before. Even your best content can lose luster over time. Updating the content will take more than just changing a few words, it will take more than small changes to outsmart Google.
If your content has stats, work to update those and link to new research. Add a new keyword that is currently trending. Replace visuals or create new videos to illustrate your concept or tweak your meta title and description.
6- Know The Right Social Media For Your Audience
The majority of your audience uses social media, but knowing which platform the majority of them are on, can help save you time sharing your content to the wrong platform.
Social media can be used to share quick beats of information and work to get your name out there. It takes someone around 9 times to see a product before they purchase it. Using blog posts, social posts, and even email marketing can increase the number of times someone sees the product or service in a short amount of time. You can grow your audience with a consistent social media presence.
7- Write Great Content
Putting out bland content won’t do you any favors. If your content doesn’t provide some helpful information, entertains your audience, or has too many errors, your audience will be less likely to come back. Writing great content takes great writers, which can come from working with a great marketing company. If your content isn’t sharable or relevant to your niche, it can hurt your SEO ranking.
Grow Your Audience With PDM
Our experts at Performance Driven Marketing can help spread your content to the right audiences. With an experienced SEO team, creative web designers, and quality content writers, your content will be optimized and presented well.
With each website we design, we offer SEO services that can optimize all your written content to be ranked by Google. Before you consider running your webpage, social media, and blog content on your own, read more about our services with PDM. Our clients rave about how we have increased their site traffic and improved the amount of content they produce. If you can’t find the time or resources to push content, contact our team today!