At Performance Driven Marketing, we are always looking for new ways to help our clients save time, streamline their operations, and ultimately find greater success. As part of our commitment to staying on the cutting edge of marketing technology, we’ve recently adopted a tool called Go High Level, which has opened up a world of opportunities for our clients.
In this blog post, we’ll go over some of the key benefits of Go High Level and discuss how we can use this comprehensive program to take your business to new heights.
#1. Save Time With Automations
One of the most significant advantages of Go High Level is the automation builder, which allows you to use your time much more efficiently. Chances are, you spend a lot of time doing menial tasks — adding or removing contacts to email lists, manually sending messages, inviting customers to leave reviews, and chasing down stale leads. With custom-built automations, you don’t have to worry about busy work — the program takes care of it for you!
Each automation begins with a trigger, such as someone filling out a form on your website, replying to a message, or booking an appointment. From there, you can perform dozens of actions — updating that person’s contact information, sending them emails or texts, notifying one of your team members, and so much more. You can even use conditional logic — for instance, if the contact replies to your invitation to schedule an appointment, you can perform different actions based on whether their reply is positive or negative.
How We Use Automations
Recently, we’ve used Go High Level to market our services to companies that do epoxy floor coatings. When someone fills out the form on our dedicated landing page, we have an automation set up that assigns them to and notifies one of our team members, creates a pipeline opportunity (more on that later), and sends an email to the contact inviting them to schedule a free strategy session.
If they schedule an appointment, they will receive reminders via email and text leading up to the designated time. If they don’t schedule within a given time frame, they will receive an email reminder. If they still don’t schedule their strategy session after two emails, we will receive a notification letting us know that we should personally reach out to them.
As you can imagine, automations significantly reduce the time we spend doing grunt work—if all goes well, we can just set it and forget it! If you’d like to test out an automation for yourself, fill out the form at the bottom of this page. It should only take a few minutes to complete all the steps, and at the end, you can win a prize!
#2. Streamline Communication
Clear and consistent communication is key to cultivating relationships with customers. With Go High Level, communication has never been easier. Whether you want to create a campaign to send out newsletters, incorporate emails into an automation, or message customers directly, Go High Level offers a more streamlined approach.
Emails and text messages aren’t the only types of communication you can integrate into your Go High Level account; you can also contact people through Facebook, Instagram, Slack, Google My Business, WhatsApp, and more.
When you view an individual’s contact information, you can see all messages that have been exchanged between you and them, regardless of the medium. This is invaluable for businesses that have thousands of contacts and send out lots of messages, allowing them to reference past communication and get a better understanding of the customer’s behavior.
#3. Keep Track of Leads
With so much going on every day, it can be challenging to keep track of new leads. Go High Level can keep track of opportunities for you by putting them in a pipeline, which is essentially a series of stages that contacts move through. This ensures that nobody slips through the cracks, helping you maximize conversions and provide more effective service.
Pipelines can show who has scheduled an appointment, replied to a message, or needs special attention — whatever makes sense for your business. For example, you might have an initial stage where all of your new leads go. From there, they can move to other stages based on your conversion efforts. You can either manually move contacts through the pipeline or set up automations to update the opportunities when specific actions or events occur.
Embrace the Power of Go High Level
Go High Level is an incredibly powerful tool, and we’ve barely scratched the surface of everything it can do. If you’re ready to take advantage of all the latest innovations in digital marketing, schedule a free consultation with us. Together, we can take your business to the next level!
