As a business or website owner, one of the most important parts of making your website accessible to your customers is to use SEO or search engine optimization. An important SEO tactic to use for your website is featured snippets. Featured snippets offer your customers a view into your website and what kind of content you will be providing them. To learn more about featured snippets, why they are important, and how you can implement them on your website, continue reading.
What Is A Featured Snippet?
First of all, it is important to define what a featured snippet is. A featured snippet is an excerpt of an article, web page, or blog post that lets web users know by quickly glancing over the text what the post is about. These snippets are excerpts of the writing that is contained in the article the snippet is attached to. Featured snippets are the blocks of written content that show up on Google’s results page that contain the keyword a web user searches. A featured snippet shows web users a quick and easy answer to their Google search queries. An article that has better keywords will be more likely to get a featured snippet on Google’s search results.
How To Get A Featured Snippet On Google
Because featured snippets are determined by Google, you cannot choose to have a featured snippet. The best way to get a featured snippet is to have quality content on your website. Now, you never know which types of content Google will like best, but you can do certain things that will make your content more likely to get pinged as a featured snipped.
#1- Create A Variety Of Content
Google likes it when your content has a variety of different formats for displaying the information. Using paragraphs, lists, tables, and images within written content can improve your chances of getting a featured snippet and ranking higher. Paragraphs are the most common form of content that gets featured. Writing about a variety of topics within your field will also increase your chances.
#2- Create Quality Content
Getting featured on Google is all up to having quality content on your website. The way to create quality content is to make sure that you are answering your customer base’s questions, talking about things that are unique to your industry, and following Google’s suggestions for good content. Hiring an experienced SEO content writer is one of the best ways to improve your Google rankings.
#3- Optimize Your Content
Using keywords and key phrases is also important for getting recognized by Google. Search engine optimization is the best way to ensure that your website gets seen and is successful. Using tactics such as increasing the word count of your content, hitting the optimal number of keywords, and utilizing and optimizing pictures and videos will greatly help you website and better your search engine rankings.
Do You Need SEO Or Online Marketing Services?
If you are looking to take your website to the next level, consider reaching out to us at Performance Driven Marketing. Not only do we provide high-quality SEO content writing services, but we also provide other digital marketing tools and website building options. We are passionate about helping our clients create a website that catches their target market’s attention and retains their customers’ attention. We understand that building and maintaining a website can be time-consuming and sometimes frustrating. But with our expertise and experience, you can trust us at Performance Driven Marketing to take care of your website. For convenient professional online marketing services that will make your life much easier, reach out to us today.
