Performance Driven Marketing

Call Today! 801.326.0582
f i l x g
Menu   ≡ ╳
  • Utah SEO
    • Our Agency
    • Our Team
    • Our Reviews
    • Our Exclusivity
  • Blog
  • Services
    • SEO
      • Local SEO
      • Mobile SEO
      • Analytics & Monitoring
      • Why Google Certified
    • Internet Marketing
      • Adwords & PPC Management
      • Google Guaranteed Program
      • Facebook Ad Management
      • LinkedIn Ad Management
      • Remarketing & Retargeting
    • Web Design & Development
      • Mobile Website Design
      • Progressive Web Apps
      • Responsive Website Design
      • WordPress Web Development
      • eCommerce Web Development
      • Managed Services
    • Graphic Design
      • Branding & Identity
      • Logo Design
      • Print Design
      • Signage
      • Promotional Products
    • Content Writing
      • Website Content Writing
      • Blog Writing
      • Press Release Writing
      • Why We Use CopyScape
    • Marketing Management
      • ROI Tracking
      • Call Tracking Lines
      • Email Marketing
      • Direct Mail Marketing
      • G-Suite Authorized Reseller
      • Website Hosting
    • Online Reputation Management
      • Manage & Monitor
      • Why Reviews Matter
      • Get Reviews
      • Social Media Management
  • Case Studies / Portfolios
    • SEO Case Studies
      • Advanced Door, LC
      • Rocky Mountain Movers
      • Hendersonville Family Dental
    • PPC Case Studies
      • Bismarck Advanced Dental and Implants
    • Branding Case Studies
      • Mountain View Pediatric Dentistry
      • OC Medical
    • Web Design Portfolio
    • Graphic Design Portfolio
  • Contact Us
    • Request a Consultation
    • Support Requests
    • Free Website Audit
    • Marketing Workshops
    • Referral Program
    • Pay Online

6 Ways to Design an SEO-Friendly Website

Performance Driven Marketing > Blog > Uncategorized > 6 Ways to Design an SEO-Friendly Website

At Performance Driven Marketing, some of our staff is devoted to optimizing our clients’ SEO, and others manage all the design elements of client websites. With such a division, it may seem that we treat the two as separate entities, but this could not be further from the truth. We understand that to create an SEO-friendly website, SEO-friendly considerations must go into that website’s design. For this reason, our two teams managing design and SEO optimization collaborate on every website they work on to create something that succeeds in both areas. SEO-friendly

 

When designing a website, you need to consider both the consumer and the search engines: you want your website to be intuitive and appealing to those who visit the site, but you also want it to appeal to search engines so that those visitors can find your site in the first place. Search data indicates that dramatically few people go to the second Google page for information—less than 5% dramatically fewer. That is why effective SEO-friendly website design is critical.

How Does Google Find a Website?

When a website is SEO-friendly, search engines can crawl each page effectively, interpret the content correctly, and index that information properly in their database. Once indexed, the Google algorithm can then pull the most relevant and helpful web pages to the top of a user’s search results based on the search terms used.

Creating Your Own SEO-Friendly Website

SEO-friendly website design incorporates both on- and off-page optimization to drive traffic to the site. Off-page optimization is highly beneficial and includes strategies to prompt other websites to reference your site, driving up indirect traffic. Today we are focusing on on-page optimization strategies, the stuff on your page that you control, things like keyword research, internal link structures, and creating quality content. 

 

If you are looking to contract out your website design, give us a call at Performance Driven Marketing. We specialize in creating SEO-friendly websites and optimizing the marketing strategies of our clients.

Make It Mobile-FriendlySEO-friendly

Over half of all search engine traffic comes from mobile devices. If you want your website to be a viable contender for high listings, make your site mobile-friendly. The mobile version of your site should be easy to navigate, with no overlapping images or crowding fonts. Pay special attention to your drop-down menus. Make sure they can still be accessed on smaller screens.

Don’t Bog Down Your Site

Website speed is dependent on file sizes, number of plugins, and the coding and scripts. As you design your site, keep add-ons at a reasonable volume. People grow frustrated with sites that do not load immediately, but even worse, if your site takes too long to load, Google will not list it high enough for people to find it.

Keep Your Site Readable

The text of a SEO-friendly website must be of sizes and fonts that are easy to read for a wide range of site visitors while maintaining visual consistency and appeal. Any kind of script writing (cursive or calligraphy) should be used as sparing accents.

Picture-Perfect

They do say a picture is worth a thousand words, and it is true that many searchers online are chiefly interested in images. Allow those images to drive traffic to your site. While your viewers may not see the file names of pictures you upload to your site, Google certainly will. Use keywords to name the images on your website, and make the names short. 

It is also important not to neglect the alt tags for your images. Alt tags inform the Google algorithm of your images’ subject matter. Tags should be complete sentences (with a capital letter at the beginning and a period at the end) that include your keyword and describe what’s happening in the image.

Smooth Sailing: Website NavigationSEO-friendly

Effective website navigation will keep things clean and streamlined while also creating internal links. Have your pictures link to product pages, and use subcategories within larger topic tabs. The human brain craves organization, so we recommend utilizing a content hierarchy, pairing things in intuitive ways so your viewers can easily find what they are looking for.

Metatags

Metatags (or metadata) includes things like your title tags and meta description. Astute and even glancing Google searchers will read the meta description before clicking on a website’s link to see if that site will be a useful resource. Your description should be brief but informative and incorporate your keyword. SEO-friendly websites will allow no more than 60 characters for title tags and 160 characters for meta descriptions.

Filed Under: Uncategorized

PERFORMANCE DRIVEN MARKETING

2797 N HIGHWAY 89, #301
Ogden, UT 84404
(801) 326-0582
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday Closed
Sunday Closed

Directions

Contact Us

Follow Us

F I L X G
Featured on UpCity

2022 | Performance Driven Marketing | All Rights Reserved | Privacy Policy | Terms | XML Sitemap | Sitemap | Site by PDM