When a recession is rumored, small businesses or even large corporations may start to panic and wonder if their current efforts will be worth it. Recessions mean economic decline where trade and industrial activity slow, unemployment rates increase and there is less consumer spending. A significant recession impacts daily life, which in turn can affect your business.

While some things will suffer from the downturn of the economy, history has shown that businesses that plan can actually see growth during these periods. Below are some reasons why keeping up with your marketing in a recession is worth the investment.

History Repeats Itself

Like with many other aspects of modern life, history starts to repeat itself, and marking is no exception. History has shown that those companies that invest in marketing now will be able to see growth through the recession. Companies that continue to invest in marketing in a recession increased their visibility by 3.5 times more than those that cut their budgets back.

While we can never predict just how another recession will play out, we can learn lessons from past experiences. In 2008, online advertising revenue grew steadily by about 20%. Many businesses already spend less than 50% on brand building, so cutting back now doesn’t truly make sense for keeping your business on the radar of customers.

Think About The Client

Not all people will be impacted by a recession in the same way. Some consumers will continue to buy the same products or similar services even if prices go up. Some say that you can split customers into 4 categories.
1- Those who will stop spending and change their habits immediately
2- Customers who will suffer but at less likely to cut back on things
3- Comfortable and well-off, will change a small number of behaviors
4- Have disposable income and habits will stay relatively the same

Keeping these people in mind while marketing in a recession will help you to determine what category your customers fit into. If your company can also offer a type of solution for customers during a trying time, your business can grow. Providing a solution doesn’t always have to be providing a product, it can be tips on how to save money, how to handle inflation or meditation tips. Whatever fits your niche and can provide information to your customers will help you stay on their radar.

Since the COVID-19 pandemic, more people in your community are searching for local businesses online. Having a presence online helps people around you to support companies that are in their community and shop online. Online retail will continue to grow over the next few years, so SEO helps your ads and products to populate first when customers are shopping.

Use Humor And Emotion

Knowing your customers can help you design marketing for what your customers will connect with. SEO is a great way to make a connection with new customers that can lead to more. When people align with a company’s mission and products they are more likely to support it.

If you can demonstrate a way to help and show sympathy, individuals can see that you have generosity for your customers. One way to improve marketing in a recession is to share relatable posts about what is happening in the world, and share something lighthearted that can get our minds off of what is in the news. In the world of memes and trending videos, this is a great time to share something with humor.

Focus On Unimpacted Industries

Times of economic crisis don’t affect all markets and trade equally. Businesses can use this to their advantage by looking toward industries that stay strong during financial storms and stay invested in marketing in a recession. Healthcare and government seem to be obstinate and almost recession-free, so look for tactics and strategies to promote yourself from their platforms.

The Time To Act Is Now

If you are dragging your feet in the SEO world, the time to act is now. Developing SEO should be done before a recession, not in the middle. Reaching new customers and setting up long-term relationships will help you keep growing once the economy comes back up.

Having good SEO helps you gain organic traffic from Google, which can help you cut spending on other areas of marketing during a recession. Keep your brand in mind, but working on connection and setting up your business for the long term will help you to thrive through a recession.

SEO With Performance Driven Marketing

Our team works to optimize all of your content for SEO and works to choose keywords that relate to your business. The methods of search engine optimization continue to change which is why we continue to adapt as well. With our team, your business will stay on top of search results even in a recession. Some search engine optimization we provide includes:

• On-page and off-page optimization
• Local SEO
• Mobile SEO
• SEO Copywriting
• Link Building
• Google Maps Optimization
• WordPress SEO
• And more!

We help our clients to see real results and help to improve their businesses. Let us skyrocket your business and achieve great mobile search rankings by investing in your marketing in a recession. Your online presence can help customers to see who you really are. PDM wants to help put your brand on everyone’s radar. Fill out our free consultation form to get started today!

Video marketing is consistently on the rise as more and more platforms prioritize videos over other types of content. There are different types of video marketing that you can utilize to promote and market your company, increase engagement, reach new customers, and educate both existing and prospective customers. Depending on your goals, you may need to opt for a different type of video marketing than another. For a comprehensive strategy, you’ll want to use several different types so that you can both grow your business and develop your brand.

Here is what you need to know about the different types of video marketing.

What Is Video Marketing?

Video marketing is what it sounds like: marketing that uses videos in order to promote your business and develop your brand. As social media has risen and more and more people use mobile devices to consume media, videos have become an incredibly versatile tool for increasing engagement, building trust, and education. 

They help to differentiate your business from your competition, they humanize your business which can help with customer retention, and with how media platforms prioritize videos over other types of content in their algorithms, they can help with growth, too.

Types Of Video Marketing

Depending on your goals, you will want to opt for different types of video marketing. When you create a video marketing strategy, you will want to find out where your target audience spends most of their time and then come up with video plans from there. Different types of videos do better on different platforms. 

For instance, YouTube and Facebook are better for longer videos, such as walking a customer through how to install a piece of equipment. Whereas TikTok, Instagram, and Twitter are better suited to short little videos that are usually under a minute in length. 

There are three main types of video marketing: awareness, engagement, and education.

Awareness

These videos grab attention and raise awareness for your company. They’re usually short and very engaging. Since most people watch videos in public without sound, these should work well with and without it, and you should ensure you use captions.

Engagement

These are meant to encourage people to engage with your company. Interviews and behind-the-scenes videos work well for this.

Education

These videos teach your target audience about your products and/or services. They can be tutorials, case studies, and more. 

4 Types Of Videos You Can Do

Now that we have explained a bit about video marketing, let’s get into some of the different types of videos you can use to market your brand.

#1. Explainer Videos

These are used to describe a service that you provide, a product you sell, or to convey a message. Explainer videos are short and to the point. They address a specific point and how your business can provide a solution. You can use these videos to show potential customers how your services or products can solve their specific problem.

#2. How To Videos

“How to” is one of the most commonly asked questions when it comes to learning something new. Everyone wants to know what they need to do in order to achieve their goals. Incorporating how to videos and blogs and the like educate your target audience about how to achieve their specific goal through a set number of steps. These are educational, and can be both on the longer or the shorter end.

#3. Demonstration And Tutorial Videos

It’s one thing to read about a product or a service, it’s another to see it in action. These types of videos show your customers just how your product or services work, so that they can have a visual point of reference. People can get very creative with demonstrations, and they’re a good way for your target audience to see your product or services in action. Demonstrations teach your customers how to use or install your product or what your services are like. 

#4. Customer Testimonial Videos

These videos are great to get potential customers excited about your product or your service. Most people look at online reviews in order to decide what they should buy or where they should go in order to have a service done. Customer testimonials are when you have existing customers tell your target audience what they came to you for and how you helped them. This can increase trust and credibility.

These are but some of the many different types of videos you can use for video marketing. There are many more, such as case studies, webinars, and more. 

Professional Marketing Services

Performance Driven Marketing provides personable marketing services to help you grow your brand. We can embed your videos into your site and provide you with advice on strategies you can use. We offer many different marketing services from social media management to content writing to SEO optimization and more. Contact us today to learn more about our marketing services. 

You have more than likely heard the term marketing, but do you know what it entails and how it is used to help a business? With so many marketing strategies and options, there are bound to be some misconceptions and marketing myths that arise. Some of these myths can hurt your clients and sales.

Social media marketing and online marketing are the biggest priority for your business in 2022 and should be carefully considered before diving right in.

Working with a marketing team helps to make sure you don’t fall victim to these myths and helps you make the most of your business. Performance Driven Marketing wants our clients to have the best marketing experience and form a plan to boost their business to the next level. Here is some more information about common marketing myths and how you can avoid them.

1- Marketing Is Not The Same As Advertising

Marketing is the process of identifying what the customer wants and what their needs are. You will then determine how your product or service can fill that need. Advertising is promoting a company or a specific product through a paid channel. While they work hand in hand, marketing and advertising have many differences. Advertising is a part of successful marketing and dedicates resources to advertising.

 

2- It Is Only Needed To Attract New Customers

Marketing is important to retain visitors, keep customers coming back, and get followers that may never purchase. Having fans and followers that don’t purchase or use your product doesn’t hurt your business because they can get their followers and friends to see your social media. Sharing your content boosts your SEO and they can give you good word of mouth, even if they have not worked with you personally.

You should definitely target the right audience but having a few followers out of your target audience can help you expand. 

 

3- Results Come Quickly

With anything, results are not going to come instantly. Especially in a changing world like social media and marketing, results can take a while to achieve because they all depend on the needs of your customers. It can take a few months before you start to see the results of optimized content and what it will do for your business. Launching a marketing campaign also does not mean that your sales will explode right away, often customers need to see a product around 9 times before they purchase.

4- My Customers Are Not On Social Media

In 2021, over 3.7 billion people worldwide are on social media. Today, social media platforms are very popular and used to get information, news articles and even buy products. While some of your customers may not have social media, there is at least one platform that can encompass the majority of your customers which is why this is included on the list of marketing myths. Doing some research about what customers are on what platforms and what they use it for. 

There are many blog posts on what social media platforms are best for businesses. Working with a marketing team takes the pressure off of you as the owner. Our team works to create SEO content, monthly posts, social media marketing, SEO website design, and graphics that indicate your brand and put your personality into your business. 

 

5- You Should Only Schedule Posts During The Week

Hiring a social media manager to work weekends isn’t totally fair, but that doesn’t mean you can’t master the art of scheduling and avoid marketing myths. Users don’t just scroll on social media during the week, so you should optimize your content to post all week long. 

Learning about your audience will help you to know when your customers are using certain social media apps. Instagram insights and other analytic tools can show you the popular times for each day of the week. Because of the typical work week, most people may be on social media in the evening hours and on the weekends. 

 

6- Having A Website Is Enough

One of the biggest marketing myths is that a website is enough to get the word out about your company. While customers may find your website and read about your services, simply creating a website does not mean that they will find it. 

SEO, clickable content and PPC advertising will help the amount of traffic you get to your site increase. Google will rank your website higher on the list of results if these aspects are part of your content. Adding these elements and growing your social media presence will help people recognize your content. 

7- There’s Too Broad Of An Audience To Market Online 

Our final item on this list of marketing myths is thinking that your audience is too big. Some businesses may feel that their audience is too broad or too specific to market online. Both of these are false. While content marketing may be easier for certain niches you can find valuable content that your customers enjoy. Pay attention to what questions people are asking and fill a need for those people. This will put you above the competition and encourage people to choose you because you make their life easier. 

 

Work With Performance Driven Marketing

Our team wants what is best for your business and works with you to develop a unique brand and marketing content for you. We keep marketing myths in mind and help to overcome them in your business. We understand that marketing myths can be confusing, so let us help with the important aspects of the business. With services in SEO, Internet Marketing, Web Design, Graphic Design, Content Writing, Marketing Management, and Online Reputation Management, we can help you boost your business to the next level.

PDM also follows geographical industry exclusivity. This means that if you are located in Ogden as a chiropractor and use our SEO services, we agree on a 20-mile radius around your business. This means another similar business near that location will not be able to work with us. An ethical SEO business should not work with your direct competitors. 

We strive to always be accessible for our clients, so contact us in our office from 8-5 or submit a form through our website.

Responsive web design is crucial to the success of your website, now more than ever before. If your website is not responsive, this can mean the loss of a potential customer. It can also cause Google to rank your website lower, making it less visible. By ensuring that you have a responsive web design, you’re making it easier for people to view across all sorts of different devices. This can help your business, both in ranking your website higher in search results and in potentially gaining more customers.

Here, we will go over what responsive web design is and some of the ways you can determine if your website is not responsive.

What Does Responsive Web Design Mean?

If you have a responsive website, that means that it readjusts depending on the device you’re using to view it. If your website is not responsive, that means that it looks the same regardless of whether you are looking at it on a desktop computer or a tablet or a smartphone. You want a responsive website, because if your website is not responsive, that can cause problems with its functionality, how easy it is to navigate, and how readable it is. 

This could result in potential customers clicking away from your site in favor of one that is easier to read, navigate, and use. When customers click away like this, this also causes Google to rank your website lower. In short, if your website is not responsive, it’s not working for you, and can end up losing you business.

Signs Your Website Is Not Responsive

If your website is not responsive, there are a few telltale signs that you can watch out for.

#1. The Browser Size Has No Effect

If your website is responsive, it should rearrange itself as you adjust your browser size. As you make your browser smaller, it should stack itself more like a mobile site, and then stretch back out as you make it bigger. If it does not do this and making your browser smaller just cuts off parts of your website rather than rearranging it, it probably is not responsive.

#2. It Has A High Bounce Rate

If your site is designed well, people should stay on it when they click onto it. If they hit the back button soon after clicking onto your site, this causes your bounce rate to increase. This can be due to a number of factors, from an excessive amount of pop-ups to too many ads to poor web design. It could also be because your website is not responsive and is frustrating for people to use on any device that isn’t a desktop computer.

#3. It’s Slow

Websites should load quickly. People do not have the patience to wait for sites to load anymore. If your website is not responsive, that means that it will load slower on platforms other than the one it was designed for. If your website is slow, you will want to go to a web designer to fix it so that it can work for you again.

#4. The Design Elements Aren’t The Right Size

What looks good on a laptop likely won’t work well on a phone. You need the design elements of your site to be a good size across all platforms. If your text is too small for people to read, your pictures are either huge or are tiny, or your site’s buttons aren’t clickable, this will drive potential customers away, as your site is hard to use. A responsive website adjusts the design elements according to the device it’s being viewed on.

#5. Google Says It Isn’t

Google has a handy testing tool that you can use in order to tell whether or not your website is responsive. All you have to do is input the link to your website and then test the URL. It may take a bit for Google to find your site. Once it does, it will tell you whether or not your website is mobile-friendly.

What To Do If Your Website Is Not Responsive

If your website is not responsive, you can fortunately fix this in order to boost your website’s ranking and the likelihood of gaining new customers. You can do this by hiring a professional web designer to fix your website for you. 

Performance Driven Marketing offers professional web design services. We know how important responsive web design is, which is why we ensure that every site we create meets the current standards. Contact us today for your free consultation. 

As a business or website owner, one of the most important parts of making your website accessible to your customers is to use SEO or search engine optimization. An important SEO tactic to use for your website is featured snippets. Featured snippets offer your customers a view into your website and what kind of content you will be providing them. To learn more about featured snippets, why they are important, and how you can implement them on your website, continue reading. 

What Is A Featured Snippet?

First of all, it is important to define what a featured snippet is. A featured snippet is an excerpt of an article, web page, or blog post that lets web users know by quickly glancing over the text what the post is about. These snippets are excerpts of the writing that is contained in the article the snippet is attached to. Featured snippets are the blocks of written content that show up on Google’s results page that contain the keyword a web user searches. A featured snippet shows web users a quick and easy answer to their Google search queries. An article that has better keywords will be more likely to get a featured snippet on Google’s search results.

How To Get A Featured Snippet On Google

Because featured snippets are determined by Google, you cannot choose to have a featured snippet. The best way to get a featured snippet is to have quality content on your website. Now, you never know which types of content Google will like best, but you can do certain things that will make your content more likely to get pinged as a featured snipped.

#1- Create A Variety Of Content

Google likes it when your content has a variety of different formats for displaying the information. Using paragraphs, lists, tables, and images within written content can improve your chances of getting a featured snippet and ranking higher. Paragraphs are the most common form of content that gets featured. Writing about a variety of topics within your field will also increase your chances.

#2- Create Quality Content

Getting featured on Google is all up to having quality content on your website. The way to create quality content is to make sure that you are answering your customer base’s questions, talking about things that are unique to your industry, and following Google’s suggestions for good content. Hiring an experienced SEO content writer is one of the best ways to improve your Google rankings.

#3- Optimize Your Content

Using keywords and key phrases is also important for getting recognized by Google. Search engine optimization is the best way to ensure that your website gets seen and is successful. Using tactics such as increasing the word count of your content, hitting the optimal number of keywords, and utilizing and optimizing pictures and videos will greatly help you website and better your search engine rankings.

Do You Need SEO Or Online Marketing Services?

If you are looking to take your website to the next level, consider reaching out to us at Performance Driven Marketing. Not only do we provide high-quality SEO content writing services, but we also provide other digital marketing tools and website building options. We are passionate about helping our clients create a website that catches their target market’s attention and retains their customers’ attention. We understand that building and maintaining a website can be time-consuming and sometimes frustrating. But with our expertise and experience, you can trust us at Performance Driven Marketing to take care of your website. For convenient professional online marketing services that will make your life much easier, reach out to us today. 

Each month, we’d like to spotlight some of our specialists or one of our clients so that you can get to know us a bit better. This month we are spotlighting our web development team. Our web developers oversee the maintenance and back-end development of all our clients’ websites– they make sure that there are no hiccups and everything works correctly! We so are grateful to have our web developers on our crew here at Performance Driven Marketing. Continue reading to get to know our awesome web development team!

LEXI ADAMS

Lexi Adams spent two years at Weber State University for Interior Design but decided to take a different path and go into Web Development instead.  She graduated from Ogden Weber Applied Technology with a certification in Web Development. She found a great passion in balancing technicality and creativity while crafting websites. In her free time, Lexi enjoys spending time with her boyfriend, lounging at home watching TV or movies, doing any type of craft project, and going to the gym.

 

 

 

 

MAGGIE ROBISON

After graduating from Ogden-Weber Technical College with a Web and Graphic Design Certificate, Maggie Robison has pursued a career as a Web Developer. Maggie continues to learn more about programming and keep up with the most current coding languages/systems.

Maggie is an adrenaline junkie with a passion for action sports. When she is not developing websites, you can find her on the lake wake surfing, fly fishing the river, snowboarding, or lifting in the gym.

 

 

 

MEET THE WEB DEVELOPERS!

 

1) What inspired you to pursue a career as a web developer?

LEXI: I took a web development class in high school and really enjoyed it!

MAGGIE: Previous to learning web development, I was passionate about graphic design and the creative side of business. I wanted to learn web development to gain an understanding about websites to better my creations for websites and web apps. Once learning to web develop, it became a new passion and I ran with it. 

2) What is your favorite part of this job?

LEXI: I love figuring out a problem with a coding issue and once I get it fixed, I just want to dance because I am so happy! I also love finding new ways to make the sites easier for our staff and clients.

MAGGIE: Working on a variety of projects. I am always learning something new. 

3) What are your hobbies? What is your favorite thing to do outside of work?

LEXI: I love spending time with my husband, Billy, and my dog, Daisy.

MAGGIE: Outside of work I am designing, developing, and spending time outdoors with my family. I enjoy backpacking, powerlifting, fly-fishing, and many other hobbies.

4) Have you read any books or seen any movies/shows lately that you’d recommend?

LEXI: I have been watching What we do in the Shadows. The 4th season has been so good! It has vampires and comedy, the perfect mixture for me! I also have been binge-watching Kitchen Nightmares. I LOVE Gordon Ramsay. 

MAGGIE:

My favorite book: How to Make Sh** Happen. – Sean Whalen

For movies, I could watch First Blood, the OG Top Gun, and Tombstone over and over again. I love the Big Bang Theory and GOT.

5) What are your favorite productivity hacks? How do you stay focused?

LEXI: I listen to music to help me focus.

MAGGIE: My job gets pretty lonely so to stay productive, I listen to music, a podcast, or any soft sound in the background. It keeps me going through my day.

6) Do you like working with music or shows in the background or do you need quiet? If you listen to something while you work, what’s your favorite thing to listen to?

LEXI: I normally listen to someone play games on Twitch, but if I need to focus then I will listen to music!

MAGGIE: Background sound is a must. Podcast: REAL AF with Andy Frisella. Show: CrossFit Games and function fitness Youtubers.

7) What’s something that made you smile recently?

LEXI: That I get to meet my baby girl, Sable in a month!

MAGGIE: My quirky dog Ace.

8) What is your best piece of advice?

LEXI: My best piece of advice is to work hard. I’ve been such a hard worker all my life to be where I am today, but I believe if you work hard, trust in your skills and yourself that you can accomplish anything you want.

MAGGIE: Get your house in order.

9) Got any favorite quotes?

 LEXI: I don’t know about a quote, but I do have a punny pun! How do you stay warm in any room?

…

Just huddle in the corner where it’s always 90 degrees!

MAGGIE: “Learn how to deal with discomfort and it opens the door to everything.” – Andy Frisella

Do You Need Web Development Services?

If your website has been having issues or if you have no idea where to start when it comes to starting a website, consider reaching out to us at Performance Driven Marketing. Our amazing development team will be able to help you solve these issues quickly and efficiently. Our team will also be able to keep your website running correctly in the future. We offer many other services that would also be beneficial for your website. For more information, feel free to reach out to us today.

The increasingly significant adoption of smart assistants is changing the world of SEO. The majority of American households have incorporated them into the routine of their homes. Even those who do not have an Amazon Echo or a Google Home almost certainly have a smartphone, from which at least half of all search engine traffic comes. Voice search technology continues to improve on a daily basis, and search capabilities by voice are incorporated into all new smart devices, accounting for 55% of search queries.

The Importance of Voice Search

If voice search is so essential to the fabric of gathering information, your website needs to be accessible by that route if you want your business to be considered. Optimizing for voice search will impact your SEO plan in only positive ways. Voice SEO, the optimization of keywords and phrases for searches using voice assistants, is still a relatively new science, but there are some key components that we know to be essential.

Are voice search SEO and traditional website SEO different? In a word, yes. People use language differently between speaking and typing in an internet search. Typed searches tend to be keyword-heavy, while spoken queries follow a much more conversational pattern. While some argue that voice SEO is irrelevant because voice searches are converted into text during the search process, but it is important to note that the nuances of the two search styles are different, and accounting for both can only help businesses better cater to search engines and their own customers. 

Strategies to Update Your Voice SEO 

Optimizing your SEO strategy to include voice search accessibility does not have to mean uprooting and starting over. Consider the following and the little updates you can make to cater to voice search.

Keep It Phone-Friendly

If you want to take advantage of the majority of voice searches, make your website mobile-friendly. Avoid clunky designs that do not translate well to hand-held devices, and make sure the most important and eye-catching information is available upon first glance. If your site is difficult to navigate on a portable device, or if it takes too long to load because it is bogged down with images and large files, people will leave before you have a chance to impress them.

Start Local

Some of the most common spoken searches are about navigation, and most of those are specifically for local information. As a matter of fact, voice searches are three times more likely to be local searches than text-based ones: “Hey Google, what patisseries are nearby?” or “Alexa, how close is the nearest dentist?” 

Local searches tend to be very engaged. While someone might casually ask their smart assistance where the Volga River is to inform conversation at a party, queries about local pizza places aren’t likely to be so pedantic. It’s a safe bet that that search will lead to one person from that party either running out for a box of meat-lovers or calling for delivery.

To take advantage of that engagement, deliberately include content that is specific to your area. This informs your viewers (and Google) that you are in fact a local business. Craft your keywords with this strategy in mind. Use phrases common to your location, including local landmarks and institutions. Using “near me” in your meta description and internal links can drive local traffic to your site.

Keep Your Google My Business Listing Current

A Google My Business listing is an important part of making sure the snapshot details of your business (hours, location, contact information) are easily accessible when people search for them through voice search. It is a free tool that allows you to manage your presence on Google Search and Maps. Register your business through Google My Business, and keep the information current.

Keep Content Conversational and Concise

Searches through voice assistants tend to mimic real-life conversations. Keep this mind as you craft your site’s keywords. While typed searches generally only include the most fundamental aspects of a question—”libraries Buffalo”—voice searches usually use full-sentence terms: “how many libraries are in Buffalo, NY?”

In your site’s content, use language naturally—do not cram keywords in for the sake of including keywords. Not only does that make your content difficult to read, it also makes it difficult to find based on voice search. As an extra incentive, this kind of keyword cramming is known as black hat strategies and can get your site blacklisted by search engines.

Know Your Audience

What questions about your business do you get asked most frequently? The answer to these should be quickly available, as those same questions are likely the ones being asked over voice search. If you need help identifying how you can cater your SEO strategy to be voice search-accessible, give us a call at PDM today to get started.

Do you have a website that is not doing as well as you hoped? Are you running a small business that just hasn’t taken off? Is your customer base slowly dwindling and traffic to your site is down? It may be time to rebrand your website. 

Although a rebrand can be an extensive process, there are immense benefits for your business and company. There are some signs that you could benefit from working with a team of web developers to help increase traffic to your website. Here are some ways to determine if the choice to rebrand your website, is right for your business. 

1- Not Mobile Friendly

In 2022 if your website is not mobile friendly, you are losing a large part of your client or customer base. Many people surf the web or do research on their cell phones, which means that if your website is too hard to navigate on mobile, people will exit your site.

Users should be able to view your website and all its content on mobile and a desktop device easily. Rebrand your website so that your content and information is easily accessible and you will gain new customers. 

As consumers we want information fast and easy. If your website is user friendly and easily navigated, you are more likely to get sales on your website, or have customers contact you for more information. Google penalizes sites that are not mobile friendly so not only can your customers not view your content, they may not come across your page at all. 

 

2- Poor Search Ranking

Design has a big impact on your rankings with Google. Keywords across your whole website will also improve your SEO rankings. Improving your user experience through better design helps customers stay on your site and help your content pop up when they search in the search bar. 

Rebranding your website content can improve your SEO and get your website to the top of Google search results. This also will help consumers to know exactly what your business provides. Having quality SEO helps more qualified visitors come to your site and engage with your site. With PDM we help you achieve accelerated results for search results and we stay up to date on the consistent changes happening in Google’s algorithm. 

 

3- The Look Is Not Appealing

We are visual creatures and are drawn to pretty things that are easy to follow with our eyes. If your website is too cluttered, the font is too small, too hard to read, or does not flow well, the look of your site is affected. This is why working with an experienced web developer is important, because they can make sure that the code is not broken or overlapping on your site.

The design on a professional website does not have to be boring, but working with a team that optimizes for SEO can help your site look fun and appealing, while still providing important information for your customer. This can drive business to your site, while also helping your business to stand out from the rest when you rebrand your website.

 

4- Too Slow

In a world where information is so easily accessible and everything is faster, it is important that you rebrand your website to be faster. Users have become extremely impatient, so much so that Google can retrieve millions of results in less than a second. 

Google commissioned a study that even a speed decrease of one-tenth of a second can make customers swipe away from your site. In 2006, Google’s SERPs unexpectedly began to load 0.5 seconds more slowly and traffic promptly dropped by 20%. 47% of customers expect a website to load in two seconds at the very most. 40% will abandon it altogether if it takes longer than three so this means that optimizing speed can make or break your business. 

5- Company Shift

If you have changed your business model, mission or changed the way that you function as a business, it may be a good time to rebrand your website. This could look like acquiring another company with similar products and services, or if you decide to pivot from one industry to another, a rebrand can help you to continue the flow of customers. 

It can also be best to look at other companies in the industry and see if your website compares. Are they including more resources or more clear information than you? Do your websites look too similar, or just similar enough? Before you change your whole website look make sure that your uniqueness still shines through. 

 

6- Customer Needs Have Changed

Appealing to the customer is the most important part of running a business and could be key in knowing if you should rebrand your website. If you feel that your target audience has changed or the needs of your current customers have evolved, a website rebrand can help retain them.

If your customers are no longer purchasing or you have started to offer more services outside of your niche, a rebrand can help if done right. 

When done correctly, you can keep your customers who have been purchasing your original services, as well as reach those who may be interested in new products or services. If you are ready for a change, we can help you along the way and take your business to the next level. A rebrand isn’t ebay but you can have more success with a website that can grow with you. 

 

Rebrand Your Website With PDM

A website is a great investment for your business because it works around the clock for you! Gaining customers and sales comes from your website, but it also is a great opportunity to showcase your brand’s personality. Our web developers are capable of crafting exceedingly responsive websites so that they are easily accessible across platforms. This will ensure that you meet all your customers’ needs, just like we do. 

At Performance Driven Marketing, we strive to create the ideal website for your business and your needs. We create cohesive, professional looking websites that gain your more customers and accurately portray your brand. Making your website a priority will help you grow your company and when your rebrand your website, you increase the likelihood of more success.  To learn more about our team and how we will design your site, contact us today!

Whether you should use a subdomain or subdirectory for your website has been the subject of much debate in the SEO community for years. Even among experts, there are disagreements, with Google saying that it does not matter whether or not you use a subdomain or subdirectory while case studies can show a marked difference in SEO traffic depending on whether you use a subdomain or subdirectory. Given that the structure of your website can play a major role in its success, you want to ensure that you do what is best for you. 

The fact of the matter in the subdomain or subdirectory debate is that both are good – it just depends on what you’re using them for. Here’s what you need to know about the differences between subdomains and subdirectories so that you can determine which is best for your purposes and your site’s SEO.

A Subdomain Vs A Subdirectory In Your URL

Before we dive into whether a subdomain or subdirectory is better for your SEO purposes, it’s helpful to break down the differences between them. Let’s use an example URL that has both a subdomain and a subdirectory in it to better understand what they are.

https:// blog . yourdomain . com / blog

https:// HTTPS stands for Hypertext Transfer Protocol Secure. This is a mechanism used for exchanging files on the internet; the protocol.

blog This is a subdomain.

yourdomain This is your domain, aka, your main website address.

.com This is your top-level domain (TLD). Depending on the type of site you have, you may use a .org, .gov, .edu, .net, or another type of top-level domain instead. 

/blog This is a subdirectory. 

In short, a subdomain is structured like subdomain.yourdomain.com, while a subdirectory is structured like yourdomain.com/subdirectory. 

What Is A Subdomain?

A subdomain is essentially like another website that is associated with your main domain. You often see big companies and corporations using subdomains in order to target specific audiences. For instance, if you have a translation of your site in another language, using a subdomain is helpful to separate it from your main site so that it stands alone while still connecting to your main site. This would look like: language.yourdomain.com. 

What Is A Subdirectory?

A subdirectory, also known as a subfolder, is a section of your main website. It has content related to your site as a whole. Subdirectories are used to organize your site while staying on the same domain. For example, it’s common to see subdirectories like: yourdomain.com/contact, yourdomain.com/blog, yourdomain.com/services, etc. 

Should You Use A Subdomain Or Subdirectory For Your Site?

Whether you should use a subdomain or subdirectory for your site depends on many factors. If you have a big business with different entities, subdomains can make sense in order to separate the entities while still connecting them to your main domain. If you have a smaller business and are concerned about SEO, you’ll likely want to stick to subdirectories. 

Whether you pick a subdomain or subdirectory can come down to personal preferences. Some people prefer the look of subdomains or subdirectories. However, if SEO is your concern, you will want to approach this decision with careful consideration.

Subdomain Or Subdirectory: Which Is Better For SEO?

Google states that it does not really matter whether you choose a subdomain or subdirectory for your site, and that you should do whatever is right for you. However, Google also acknowledges that case studies showing using a subdirectory instead of a subdomain can increase SEO traffic are indeed something that they’ve seen happen. 

This is due to domain authority. Google crawlers try to find what belongs on your site, and subdomains are often treated as separate sites, which can impact your SEO results. Linking between subdomains and domains can help with SEO. 

If you have a small business, you’ll want to stick with subdirectories over subdomains. This is because all your SEO efforts are combined on one site. If you have a blog, you will more likely than not want to keep that on your main domain, as blogs tend to be very content rich and can help with your SEO a lot.

This is because traffic to a subdirectory reflects on your domain as a whole, while traffic to a subdomain tends to reflect on that subdomain, rather than the domain as a whole. This is because subdomains are often treated as and used as separate sites. You’ll need to double your SEO efforts for a subdomain and a domain, while using subcategories allows the subcategories and domain as a whole to benefit from the same efforts, as they’re consolidated into one domain. 

Ultimately, whether you choose a subdomain or subdirectory is dependent on the size of your business and what you intend to use the subdomain or subdirectory for. In many cases, subdirectories are better for your SEO, especially if you have a small business.

Let Us Help You With Your SEO

Performance Driven Marketing are experts when it comes to SEO. If you need help improving the SEO of your website, please don’t hesitate to contact us for professional SEO services.