If you want your business to be taken seriously, you will need to put effort into your website to look visually trustworthy. Showing your knowledge in your industry can help clients trust you and build your web presence. Visitors to your website will begin to make assumptions about your business within the first few seconds on your website. Having visual triggers on your website will build immediate trust with potential customers. Let’s take a look at what you need to feature on your website to be visually trustworthy.
Consistent Branding
One easy way to build trust with your customers is to have consistent branding, which can be through logos, colors, fonts, and slogans. Staying consistent in these areas will make your company easily recognizable across websites, features, or physical products. For example, PDM features our colors across the website by having hyperlinks in orange, our logo is displayed in our header at all times, and photos that show our actual team members.
You should think of your website as a digital brochure for your business. Including eye-catching design elements and sticking your your brand colors is a great way to be visually trustworthy. When users come to a site, they want to see a sleek look, not a cluttered page with ads or large walls of text.
Prominent Contact Information
Having your contact information easily accessible means you are hoping people will contact you. Putting a phone number, email address, and social media handles in the header or footer of your site is key to being trustworthy. Scam sites often don’t want you to contact them or don’t have a contact at all. Having important information on your website creates a feeling of transparency. This means you are open to talking to your customers and aren’t trying to deceive new clients by making them fill out lengthy forms.
A prominent social media presence is another way to ensure your business is visually trustworthy. Putting your social media on your website and having consistent posts will show a person that you are a real and thriving business. Social media can show a glimpse into your company culture and make you more relatable to customers.
Correct And Current Content
A visually trustworthy website will have quality content (correct information on webpages, recent blogs, and detailed information about your services). Spelling errors or grammatical errors can make customers suspicious of your business. Hiring a copywriter can help you to ensure your content is correct and well-written. Double-checking your work will help you avoid typos or random words in your posts that don’t make sense.
Google also prioritizes original and well-researched content on the websites it features. Writing your content yourself or hiring a content writer will ensure your webpages and blogs are fully original. Quality content that provides your clients with information and answers to their questions is going to make you more trustworthy. Customers look for websites that can provide them with new information or how to do something themselves. If your business can provide this knowledge, you will be a trusted source in the future.
HTTPS Encryption And SSL Certificates
Internet users want to know that their sensitive information is protected. If you want your business to be visually trustworthy almost immediately, you need to have that HTTPS encryption at the beginning of your domain name. This encryption prevents eavesdropping from other sites and doesn’t put a user’s information at risk. It essentially scrambles the data into an unreadable format so hackers are unable to read your information.
SSL certificates also encrypt your information when you’re on a website. The S at the end of HTTPS stands for ‘secure’, meaning that your financial data or personal information is safe. A valid SSL certificate makes your business look legitimate and can help you rank better in Google Search results.
Feature Reviews And Testimonials
Another way to be visually trustworthy is to feature past reviews from customers. Reviews and testimonials on your website help new customers see that you have completed services in the past and hear about the quality of your work from other peers. Reviews help clients see that other homeowners, business owners, or seemingly normal people have benefited from working with this company. Many people won’t take a gamble on a new business unless they can read reviews- from real people- first.
Utilize The Help Of Trusted Professionals
If you want your business to stand out and look visually trustworthy, you can enlist the help of professionals. Improving the look of your website and including quality information will not only help your business receive more clients, but also rank better on Google search results. Our team at Performance Driven Marketing as different team members who can help you build trust in different areas of your business. We specialize in website design, social media, advertising, content writing, and graphic design. Our team can help you build a trustworthy website in just a few weeks. Fill out our contact form to get started today!
