Using voice search through Google, Siri, Alexa or other voice search products is nothing new but it is beginning to affect SEO. With devices getting more and more accurate it is often easier to speak than to type.
Here are 6 ways that more accurate voice search can affect your business website.
Phrases Are Driving More Traffic Than Words
That’s right, phrases are driving more traffic in voice search than singular words. Keywords are still important but it’s long tail phrases that make the greatest impact. When searchers ask their phone a question they are usually saying more than just one to two words.
Phrases such as “pizza near me” are what we would most likely uses as a keyword phrase but most of us ask questions in the format of “where can I find pizza near me?” Keeping this in mind can help improve your SEO with questions and phrases.
Speed Still Matters
Our attention span continues to deteriorate. Everyone wants fast service and results in a short amount of time. Having a fast website is still imperative to high voice search results. Search engines also want searchers to have information now.
Mobile devices should focus even more on speed. Data bandwidth and device hardware play a role in how a website is shown to a mobile user. While focusing on SEO for your desktop is important, more and more people are using their mobile devices to do research. Optimizing the website to look and feel like the desktop can drive more traffic to your site.
Focusing More On Location
The term “near me” in Google searches has grown 500% since 2016! Asking Google where the closest services are is the fastest way to find directions. Paper maps have almost disappeared completely and asking a search engine how to get to a local business puts them at the top of the page. If you are a local coffee shop, you will want to include your location and what you provide in SEO efforts.
Performance Driven Marketing offers Local SEO which helps to make your business populate in Google Maps results. Our team works hard to get you recognized and get your business on the map!
Conversational Content For Voice Search
Having a conversational tone with your online content is just as important as your face-to-face conversations. People are more likely to engage with something that they feel they can connect with. If you want users to feel comfortable while understanding what you are trying to convey, use a conversational tone.
One way to help with this process is to read your content out loud. Does it sound like something you would say in day to day life? Does it sound like something you would say to a customer? If not, maybe change the wording of your content.
Misspellings Are Less Of A Concern
With AI algorithms working harder today than ever before, including word misspellings in your meta tags is less important. Because of voice search, they are better able to tell what the person says and means than what their fingers type. As long as the device can determine what the person says the correct content can be delivered.
Clear Intent Between Searcher And Content
Marketing for voice search focuses the intent between person and content. This is an important factor because those who utilize voice search are looking for accuracy. If your keywords and phrases are not optimized to the searcher, they can get lost in the sea of other blogs and websites.
SEO With PDM
Our team at Performance Driven Marketing works to make sure your website and content is SEO optimized. We make sure to keep constant communication with you and will work to maintain your SEO ranking. We work with all types of clients in all different parts of the United States. You get effective service when you work with our team. Contact us or look through our website to see what we offer and get a free consultation.
