What is Call Tracking?

If you don’t know what call tracking is, then prepare to get excited because this is one of the coolest advancements in marketing technology there is. Are you tired of shooting in the dark with your marketing dollars? Are you concerned that one of your marketing avenues isn’t as successful as you feel it should be? If you answered yes to either of those questions, you are in for a treat.
Call tracking allows you to find out exactly how many people call on your advertisements, websites, and other marketing materials. And that’s not all! Additionally, depending on your call tracking service, you will be given access to easy-to-read graphs and charts that are printable and simple to understand.
What Does This Mean for Your Business?
As a business, you have to allot a certain amount of money to advertisement and marketing. If you know which marketing strategies are successful, you can more adequately use that money and get a better response from your client base.
Instead of pumping money into the phone book and other outdated or unrelated methods of marketing, you can see real results and adjust your marketing investments accordingly.
How Does Call Tracking Work?
The idea behind call tracking is actually magnificently simple. First, you put separate phone numbers on each avenue of marketing you decide to use. All the numbers will be transferred to your office phone after the call tracking kicks in to gather information.
Your client won’t realize that their call is being transferred, so you don’t have to worry about them feeling uncomfortable while the call tracking system keeps track of how many people have called that specific number.
Then, graphs and charts are generated and saved online for easy access. With the information, you can move money around and make sure that you are getting the greatest return on investment (ROI) possible.
If you are interested in implementing call tracking for your business, call Performance Driven Marketing today at (801)-326-0582!