Our Timeline

Explore our 2 Years of Growth

• 35 Estimates a Month
• 12 Jobs a month
• 33% close ratio

• “We Should Start a Garage Floor Company.”

  November, 2021

  One of our clients came to us asking how we could help him expand his garage floor coatings company by bringing on more locations. We liked what he was saying and said we wanted in. We had been running his marketing for the last year and saw how he was killing it in Colorado. Over the next 30 days, my business partner and I had a lot to do. I was forced to hand off 20 of my current SEO clients to account managers in our marketing office. Do all the paperwork to form a new business and get a new business setup. 

  

• Spend a Bunch of Money and Get Legit

  February, 2024

  Over the next month, we spent $60,000 on equipment to run a professional floor coating business. We finished our website and were ready to start getting leads. Our next step was to start looking for skilled employees to work for us. 

• Completed Our 1st Floor

  January, 2022

  Before we could do a floor we needed employees. Luckily for us, we found 3 great guys. We booked a couple of jobs and hired someone to come train us to improve our skills. Thanks, Jeff from Resinwerks for training a bunch of newbies. 

• Off and Running Doing Floors Every Week

  February, 2022

  Our marketing was starting to work. We were getting 4 to 6 leads a week. Our sales process was still a work in progress only closing at 25%. 

  

• Starting to Think This Might Work

  April, 2022

  We were starting to get a flow on the install side of things. The weather was getting better, more leads were coming in closer to 8 to 10 a week. We looked legit and our truck and trailer were wrapped with our branded colors and logo. Our sales process was more dialed in and we were receiving positive Google Reviews.

• We Profited $5,000

  May, 2022

  We were finally making money, not just covering our costs. Our marketing efforts were picking up steam. We were getting ranked on Google and the lead quality was increasing. We looked for opportunities to market in local events like Parade of Homes and Expos.

• Rain Sucks!! First Floor we Had to Redo

  June, 2022

  Weather was not our friend. We had a job get ruined due to rain. Not only did we have to pay to redo the floor we also had to reschedule a bunch of work and miss out on that opportunity. With missed opportunities, we figure it cost us about $10,000. On the plus side, we still had our best month yet at almost $75,000.

• We are Booked Out for 2 Months!!!

  August, 2022

  Business was starting to look good. We were averaging 50-plus leads a month and closing close to 50% of the leads. We are now losing jobs because of how far booked out we are. If only I could have additional team members to do the extra work. 

• The Floor Never Got Hard!

  September, 2022

  Everyone told us the day would come. Yep, the guys mixed only A’s and no B’s. Lucky for us we only had to redo a ¼ of the floor. 

• Winter was Coming

  November, 2022

  We saw our leads begin to slow down so we started to try and look for more commercial jobs. This proved to be a good move as we locked down a couple of bigger projects that would help us get through the winter. FYI commercial projects take a lot longer to pay so cash flow still hurts. 

• 1st Year in the Books $523,000 in Sales

  December, 2022

  We finished the 1st year with $523,000 in sales. We had hit our first-year goal and looked forward to the next year of trying to reach $1,000,000 in sales. We had managed to pay off all our equipment and stockpile $50,000 worth of supplies. 

• Growing Pains

  January, 2023

  If we were going to double the number we hit in 2022, we need to grow our team. We chose to move our lead tech to Sales and bring on another team member to eventually run a crew in the summer. Our sales conversions dropped and our quality went down. January was not a good month because we lost money, but we knew this was necessary to get where we wanted to be.

• Fired our First Employee

  March, 2023

  I wish we wouldn’t have waited so long to improve the workflow of our business. One bad apple can bring morale down. We hired a new guy and things quickly started to improve but his skills were 2 months behind what I was planning on. 

• Rain Rain Go Away

  April, 2023

  We had the wettest year ever. Floor coating products don’t do their best in excessive moisture. We had 3 product failures at no fault to the team, just a weird unexpected challenge. April was not one of our best months.

• Tried to Move to 2 Crews

  May, 2023

  To grow our business, we decided we needed to drop some cash on new equipment. We also hired another employee to help us have a more even team for 2 separate crews. We doubled down on our advertising and increased our leads to nearly 50 to 60 leads a month. In theory, we expected to be able to do double the amount of work and money we were making. This didn’t work quite as well as we had hoped. It seemed like someone was always gone or sick. In hindsight, I should have hired 2 more employees. We were hitting new highs in monthly business but not double as we expected.

• $70,000 Job

  July, 2023

  Our new sales guy sold a monster $70,000 pool deck. This job was a beast. It took our whole team plus a couple of extra guys. It was super stressful as it was outdoors and the weather in Utah is unpredictable. We moved the job 3 times and got rained on once. We made $15,000 from the job but learned that we will never do another outside quartz pool job again. Not worth the money, stress, and risk. 

• Things Were Going Smoother

  September, 2023

  We are embracing the fact that we are not going to be able to run 2 crews every day this year. We have a strong team that is running with little assistance from us as business owners. This was a win in my book. Our monthly profitability had started to stabilize.

• Lost a Lead Installer

  October, 2023

  One of our lead techs unfortunately chose to take another job. We hate to lose good employees. In our case we have found downsizing our crew for winter will be more profitable as work slows in Utah during the winter.

• $838,000 in Sales

  December, 2023

  While it wasn’t the goal we wanted to reach, we are happy with the results. 

   

  Some of the biggest takeaways we have gained in running a floor coatings company are:

  • When lead flow slows down it is stressful
  • Manual labor is hard
  • Not all jobs are worth taking
  • Employees can be amazing or a complete nightmare
    (If you have a bad one get rid of them fast)
  • Know what you have to charge to make money
  • It is important to know what your cost is to acquire a new customer
  • You have to advertise if your going to get enough work to stay busy
  • A salesmen that can’t close jobs will cost you a fortune