The Basic and Advanced Features of Google Tag Manager and Its Benefits
Ever since the debut of Search Engine Optimization (SEO), the marketing strategies of various industries have drastically changed. Since then, I have noticed a great number of changes in how companies present themselves to the digital world. A business’s online presence has become one of the most crucial aspects of a business. For me, the digital world is real and it is growing every single day.
In the evolution of SEO, there have been a number of online tools that have been proven beneficial for the marketing directors of various companies. One of these tools is the Google Tag Manager (GTM).
What is Google Tag Manager?
Google Tag Manager is a free online tool that allows its users to effectively manage as well as deploy various marketing tags on your business webpage without having the need to modify the actual code. Tags can be easily identified as tracking pixels or snippets of codes To make things more clear, Google Tag Manager is a tag management system. It enables a single container to be installed on a particular webpage. Do note that the necessary tags to run on your webpage are managed through an interface. GTM functions as a tag manager wherein it has a specific role concerning the said interface.
What are the other features of Google Tag Manager?
The beauty of using Google Tag Manager is that it can take on various roles on the road to establishing a credible online presence. I find that GTM is most useful for businesses who are looking for fresh ways to leverage remarketing efforts.
With that in mind, I’ve rounded up a couple of additional Google Tag Manager features that will truly convince you that GTM will make digital marketing exponentially better.
- GTM offers various levels of access within the tag management system. As a result, you have the ability to allow a number of tags as well as restrict others. Thus, giving you control over every tag that runs through your webpage.
- GTM ensures that every tag that is run through your webpage is verified. These eliminate potential errors in the process of tag implementation.
- GTM can be useful for organizations and other business entities that cannot provide all of its members access to their official websites. With GTM, the security of your business webpage is ensured and access is limited to assigned personnel.
- GTM gives you the option to trigger the firing of your business webpage tags. This can be based on a wide array of conditions – whether the user is accessing the website through a mobile device, desktop computer, or laptop computer.
- GTM features a built-in debugging system that allows the users to test as well as debug each of the updates on your webpage before it goes live. This procedure will allow your team to go through each of the tags and ensure that all of them are working properly.
- GTM gives its users the ability to incorporate the basic implementation of Google Analytics. This includes access to a tag template that can provide you with all of the options you can find in Google Analytics. Moreover, this is compatible with the previous onsite code which is for cross-domain tracking, event tracking, and page views.
- Lastly, the GTM features an easy-to-use interface that any member of the team can easily utilize to generate desired results. It doesn’t include any complex codes to enact certain changes within the webpage. You can easily deploy the help of a developer should the need to streamline the process arise, and the help of the IT department should there be large projects such as the overall improvement of the website.
What are the integrations involved with the GTM platform?
As I may have mentioned earlier, the Google Tag Manager can make use of the basic implementation of Google Analytics. The good news is that Google has packed GTM with a great number of solutions that will remove the pain of tagging.
- Google Ads
Google Tag Manager has integrated other features from Google such as third-party tag support and Google Ads. When it comes to Google Ads, GTM can be used as a platform for basic and dynamic remarketing, and conversion tracking.
- Third-Party Tag Support
In addition to this, the third-party tag support allows GTM to access built-in templates for a number of third-party vendors and corporations. It aids in simplifying code publishing as well as helps eliminate unnecessary errors in tagging.
- Campaign Manager
Google Tag Manager also integrates Google Campaign Manager, a web-based advertisement management system that can be used by advertisers and marketing agencies. This can greatly help you with managing all of your digital campaigns across various mobile device platforms as well as web pages. With the Campaign Manager, you get a robust set of benefits involving the process of ad serving, verification, targeting, and finally, reporting.
What are the benefits of using the GTM platform?
If up until now, you are still unconvinced as to why you need GTM as your main tag management system, here is a list of benefits that you will acquire once you invest in GTM:
- It increases your agility.
You can easily add, remove, and update your tags for remarketing, site analytics, conversion tracking, and more. The access provided to you by GTM is limitless as it eliminates mundane tasks.
- It can put your mind at ease.
It has an easy-to-use error-checking feature that ensures you and your team the website’s credibility as well as the tag’s functionality. It keeps everything running smoothly.
- It makes team collaboration very easy.
With Google Tag Manager, you can collaborate with the whole team easily, minus any errors or miscommunication. It also provides you with the control of who gets access and which of the teams are restricted. The multi-environment testing of GTM allows you to publish in different kinds of environments within the workspace.
Final Thoughts on Google’s Tag Manager
In the end, I found that Google Tag Manager is the management system that can make running a website very easy. It lessens the complexity of establishing an online presence as well as performing web tracking. Indeed, the benefits of GTM go beyond its role as a tag manager.