If you’re a business owner, you understand how difficult it can be to grow in the current marketplace. It can be an enormous challenge to market your product or service effectively, and the insane amount of competition trying to do the same makes the prospect all the more daunting.
Our service, Performance Driven Marketing, is here to help. We offer numerous services and capabilities that can assist you in nurturing your company, storefront, or product. One of our specialties is Google Display Ads, which are a time-tested and intuitive way to enhance your growth quickly.
Let’s take a look at what these types of ads are and how they can work for your business.
What Are Google Display Ads?
Display ads, also called banner ads, are a simple concept to understand. By working with Google or a similarly large tech corporation, you can have a targeted message displayed to the thousands of individuals visiting a webpage. Facebook is also well-known for its effective implementation of banner advertisements.
Think of display ads as the internet equivalent of billboards. They are large, image-driven banners that allow you to convey what your brand or product is all about in only a few moments. Because of their intuitive nature and straightforward implementation, banner ads have swiftly become some of the most popular forms of advertisement in the digital age.
The power behind these types of advertisements is how personalized they are. Because you have full control over their design, placement, and message, you can broadcast your business to groups of people who are inclined to engage with your product or service. Previously, print advertisements would need to broadcast themselves to everyone they could, which meant they lacked the ability to zero in on their target audience. No so with digital ads—with them, you won’t need to worry about whether or not your brand’s message is falling on deaf ears.
How Can a Display Ad Help Grow My Service?
We can use these adds in dozens of intuitive ways to expedite a service’s growth. Many of these methods involve working with Google’s complex set of algorithms and features. By integrating with these capabilities, we’re able to take full advantage of all the networking possibilities they offer.
For instance, we use Google’s statistics and consumer data to find consumers who are likely to engage with certain products by implementing their browsing history. If someone has a history of searching for electronics, for example, we’re able to match services who work with electronics with these clients at the drop of a hat. In doing so, we greatly expand the likelihood of these potential customers engaging with a service than they would have otherwise.
These ads are immensely useful tools for networking your business to the right people. At the core of this goal is analytics. By working intimately with Google’s backend data and analytics, we’re able to gauge how well a service or product is performing by using Google’ database as a point of reference. In doing so, we provide clients with easily verifiable and actionable data that they use to adjust their business methods, which steers them towards success with greater ease.
Do Google Display Ads Have Other Benefits?
These types of ads can benefit businesses in other ways. For example, they can also have tangible effects on a service’s conversion rates. This statistic details how many visitors of a website became active members of that website’s community. Similarly, it can also describe how many individuals who visited the landing page for a product actually bought that product. In other words, it’s an extremely impactful statistic and one that any driven business owner should keep a keen eye on. And services which integrate with digital advertisements have displayed significantly higher conversion rates than those who haven’t.
But there’s more. Our service allows your advertisements to integrate with Google’s Display Network. This network is capable of reaching around ninety-percent of the web, which means that your range of potential customers increases from thousands to billions in only a few moments.
Likewise, integrating with this network enables us to place your brand in some of the most high-traffic places on the entire internet, like Gmail, YouTube, and more. Simply put, effective integration with these types of advertisements can drastically expand a business’s reach.
To get started with taking your business to the next level, contact us at Performance Driven Marketing as soon as you can.