Letterhead and Envelope Design
Brand development is an important part of every successful business. Without a doubt, your letterhead is an essential component of your brand strategy. Imagine sending a formal business letter to a prospective client on a plain sheet of paper without a logo or any identifying information. There’s a pretty good chance that the letter will be tossed. The opposite is also true. Exceptional letterhead design can immediately change the way your business is perceived. It can literally impact the growth of your business by boosting sales.
Your letterhead provides an opportunity to set the tone for your business. If it’s creative and uniquely designed, it can instantly establish credibility. Business letterhead includes anything that can be printed on branded paper, such as invoices, receipts, presentations, reports, and proposals. It’s not just about adding your company’s logo, but it’s also about ensuring a coordinated presentation between the letterhead and envelope design. The combination of the two lets the recipient know that they are not dealing with a fly-by-night company.
If you’re someone who sends a lot of correspondence electronically, letterhead design is still important and can be used when sending documents by email in the form of a PDF. This means that even an environmentally friendly and paperless company can take advantage of letterhead to promote their business. Using letterhead electronically that has great design can positively impact the reputation of your company because it demonstrates a consistent commitment to professionalism and quality.
Let’s review some of the ways in which letterhead design and envelope design can benefit your business:
- Brand Consistency: Brand development involves many aspects of your business, including online marketing, promotional products, banners, signs and anything else that can display details specific to your business. Sending a letter that does not include well-designed letterhead is inconsistent and can be confusing. It’s like having a storefront without signage. O
- Business Promotion: The professional standard is to use letterhead when sending business correspondence. Failure to do so can cause your business to appear unprofessional. It also misses an opportunity to promote your business with a logo that’s seen by every person who handles the letter. Letterhead with great design let’s the reader know that it’s an official letter from your business. It can also set you apart from less professional competitors.
- Marketing Strategy: From a purely strategic point of view, business letterhead with great design can be utilized as part of your business development strategy by making it a policy to use letterhead for all correspondence. Your letterhead will have important contact information and an amazing design that’s on full display every time you send a letter, or any of the other business documents mentioned.
- Increased Readership: Great letterhead and envelope design will likely increase the number of people who are interested in reading the content of your letter. A nondescript envelope and letter will not compel the recipient to read the content. If your company is sending sales letters, the design of your letterhead is critical if you want to achieve your sales targets. In fact, you can pay a copywriter to develop powerful content for the letter, but poorly designed business letterhead could negate the strength of that content. Great design elevates your business in the mind of the recipient. For instance, even if you just launched a small business, great design can cause the letter recipient to view your business as more established.
In addition to the actual design of your letterhead, it’s important to choose the right paper quality, which can often depend on your business and preference. However, it’s generally not good to use standard printer paper, but instead something of higher quality. A great graphic designer will ensure that your business information is positioned properly for maximum impact. There are many design options, and what you choose should align with your overall branding strategy. Whether you are sending a letter to existing customers, potential customers or business acquaintances, you want to maintain the highest level of professionalism.
Other available services related to graphic design include corporate identity, marketing materials, web graphics, print graphics, and signs. Like the design of letterhead and envelopes, these are all services that can help to build brand equity and elevate the performance of your overall marketing strategy.
LISTEN. BRAINSTORM. DESIGN. DELIVER. IMPLEMENT.
Great graphic design can set your company apart from your competitors. Let Performance Driven Marketing help you create a successful concept from start to finish.