Amazon’s Shopping ad impressions have dropped to 0% between July 21 and July 23, 2025. This giant in the shopping world now is unsearchable in Google’s shopping section, causing other influences in the section to rise to new heights. Paying to advertise in Google’s shopping section of SERPs has often been a struggle for smaller companies, as Amazon, Walmart, and Temu often win auctions against smaller competitors. With a giant like Amazon pulling their advertising across the United States, the United Kingdom, and Germany, some are wondering if their products now have a chance to be seen by a global audience.
This withdrawal raises a number of questions about the future, including what their strategy is going forward, and how this affects the advertising auction system. While smaller companies may not be able to beat out big box stores like Walmart or online sellers like eBay, the thousands of shopping ads removed by Amazon help increase the chances of your product being seen. Let’s dive into the logistics of this marketing or strategic move and how it could change your bottom line.
How Amazon Has Historically Dominated Ad Auctions
With pay-per-click ads on Google, companies only pay when a shopper clicks their link. Google also runs an auction, meaning that the highest bid for a search query gets shown first. A lower cost-per-click and a higher click-through rate are what you need to be successful with Google Shopping ads. With a multi-million dollar company like Amazon, paying higher cost-per-click prices is but a drop in the bucket, which is why they typically dominate shopping search results. In 2022, Amazon paid $10.8 billion to Google Ads.
On average, Amazon ads have dominated 60-70% of the impressions on Google Shopping. They show up the majority of the time, no matter what search query is used, making it difficult for smaller businesses to get their product seen. This unforeseen and immediate stop on advertising is a big shift for all shopping platforms, so it could be worthwhile to keep a close eye on your paid ads in the coming weeks.
What Does This Mean For Your Business Going Forward
The first thing to remember is that online trends and advertising change daily. However, with a major drop in Amazon’s reach, this provides an opportunity for companies and brands to run their ads without incredible competition. While Walmart and other bigger names still dominate some search queries, they provide fewer varieties than Amazon. With one of the most aggressive competitors removed from shopping ads, some businesses may see improved click-through rates.
Our marketing team is actively monitoring the situation, helping to keep our clients up to date on how you can change or improve your advertising strategy. With Amazon ads dropping to almost 0%, we can help you find those niche search queries that will get you new customers in no time. However, many experts don’t know how long this will last or what searches will yield the best results for at least a month, so it is important to remain patient yet vigilant.
Will Amazon Come Back Full Force?
One of the most pressing questions that arises is whether this is a strategic marketing move by the company and if they will be back sooner than we think. In 2020, Amazon did a similar experiment to determine if Google Ads were a worthwhile investment for them. Other theories are arising, including one that Amazon is going through a detox period after Prime Day and before back-to-school demands ramp up. The truth is, we won’t know exactly why or how long Amazon will keep its ads off the platform. Their withdrawal creates uncertainty for many who use Google Shopping Ads, especially as big shopping metrics, including back-to-school, Thanksgiving, Black Friday, Christmas, and winter holidays, are fast approaching.
Is Paid Advertising Worth The Investment?
Even if you have the best SEO strategy, utilizing PPC advertising can increase your brand visibility at a much faster rate. Google Shopping Ads are an effective way to help boost traffic to your website in a matter of days. Companies can spend as little or as much as they would like, and if the strategy isn’t working, they don’t pay a dime.
The biggest benefit of pay-per-click advertising is the ability to test and learn as you go. Businesses can learn about their target audience and their shopping trends without breaking the bank. With Amazon’s exit from the Google Shopping sphere, this provides a great window to run multiple campaigns and see which ones perform the best. Campaigns that previously performed poorly may now be more beneficial as less competition will be bidding for the top spot.
Performance Driven Marketing can help you design campaigns that will attract more customers and help you stay on top of this Amazon shopping situation.
PPC Insights From Marketing Experts
Our advertising experts are here to help you get your name out there while building a trustworthy business. Investing in PPC advertising has been helpful to many of our clients, especially when we can help you achieve lower cost-per-click and higher click-through rates. PDM has a team of dedicated professionals who monitor changing trends daily to help you achieve your business goals. We don’t just provide clicks, we provide real and tangible results. With changing up auctions and Google Shopping terms, you can remain stress-free by handing over your marketing to us. Reach out to us to learn more about how we can help and boost your business visibility today!
