User experience (UX) design plays a crucial role in how successful your website is over time. A seamless and intuitive website can enhance your user’s satisfaction and engagement, while poor design choices can leave them feeling frustrated. Because it is so important for web traffic and conversions, it is crucial that you know the most common UX design mistakes so you can avoid incorporating them into your website.
At Performance Driven Marketing, we understand how important UX design is for a successful website. If you’ve noticed a drop in website engagement and traffic following an update to an older website, you might be making a common design mistake. To learn more about the most common UX design mistakes, keep reading.
What is UX Design?
UX design, also known as user experience design, is the process a team uses to create products that provide meaningful experiences to users of a website. UX design involves branding, usability, and functionality. Good UX design isn’t just about creating a well-performing website but also about ensuring marketing campaigns tie into branding and ensuring positive after-sale experiences. Without good UX design, web users may be put off by your website, and you might notice a significant drop in web traffic.
Common UX Design Mistakes to Avoid
1. Auto-playing Audio or Videos
One of the most frustrating UX design mistakes that websites often make is incorporating auto-playing videos and auto. If your user is so focused on turning down their volume or finding the source of the noise to turn it off, they aren’t focusing on your website. They may even find themselves put off enough by this action to seek information on a competitor’s website instead. While we’re sure you’re proud of the audio and video you’ve produced, it is always best to allow your users to play them when they want.
2. Unpleasant Color Scheme
Have you ever clicked on a web link only to be blinded by neon colors on the screen? If so, you know how annoying UX design mistakes like unpleasant color schemes can be. While you might love bright yellows, red, and other bright neon colors, it is always best to avoid using those in your web design if you want to improve user experience. These blinding colors may make it difficult to read your text and may end up giving your users a headache. If you want to avoid scaring off potential users, it is best to use soft color schemes that aren’t so harsh on the eyes.
3. Too Much White Space
While we’ve mentioned the importance of white space in design, it is also important that you don’t overuse this design if you want to keep users on your website. Webpages that overuse white space may feel incomplete to visitors. It may even make your website appear unfinished. If you want to avoid this common mistake, it might be a good idea to get a few varying opinions on your website before it’s published. These alternative views can help you see things from a different perspective and ensure users will enjoy spending time on your site.
4. Information Overload
While overusing white space is one of the most common UX design mistakes, overloading your website with information is also a mistake you might make. Providing far too much information on your website can be overwhelming for your users, and they might not focus on the most important information on the page. There is a fine line between too much and too little information on a webpage. Some webpages, like a homepage, maybe more information-heavy. However, not every page needs that much information and should only contain information that is absolutely relevant.
5. Inaccessible Designs
One of the worst UX design mistakes you can make, especially in 2024, is creating an inaccessible design. You may even unintentionally make an inaccessible design on your website. Using light-colored text on top of a light-colored background, thin fonts, or lacking alt text on images can make it difficult or even impossible for individuals with disabilities to use your website. If you want to avoid creating a website that isn’t friendly to a variety of people and violates the ADA’s web accessibility guidelines, it is important to become familiar with the variety of accessibility guidelines available to you.
6. Unresponsive Design
What is more annoying than clicking on a design that was clearly meant to be a button only for it to do nothing? When you’re designing your website, it is important to ensure every aspect of the website is as responsive as it is designed to be. Make sure buttons work correctly and take you to the appropriate page, the page loading time isn’t abnormally long, and the content on your page translates when shifted to a mobile device, different computer, or larger screen. In a digital world, users are often very unforgiving, and these mistakes might mean they don’t visit your website ever again.
Avoid UX Design Mistakes by Working with the Experts
If you’ve dealt with these common UX design mistakes in the past, you know how frustrating they can be. Whether you’re visiting a website or noticing these problems on your own website, they can significantly impact web traffic. If you want to avoid common UX design mistakes, it’s best to work with experts like our team of web designers at Performance Driven Marketing.
With years of experience building beautiful, responsive websites, we’re confident that our web designers can create the website of your dreams while boosting your traffic. In addition to our designers, our team of web developers, SEO specialists, and content writers work hard to ensure your website performs well all year long. If you’re tired of dealing with common UX design mistakes and you want to work with the experts instead, don’t hesitate to reach out to us today. When you work with us, your dream website is within reach.
