Over the past few years, online videos have become extremely popular. Marketing strategists and experts like the ones at Performance Driven Marketing can help you use video popularity to your company’s advantage. Adding videos to your website can drive a significant amount of traffic to your business that you might not have reached before.
Whether your videos are uploaded onto YouTube, your own website, or some other website, search engines will pick up on them and direct your target population to them. Because videos are usually more accessible and easy to pick up than text or even photos, your potential customers are more likely to gravitate to videos than any other form of web communication.
Optimizing Your Videos for Search Engines
Search engine optimization ( Video SEO) works a little bit differently for videos than it does for content or pictures. For instance, video search engines don’t watch the entire video to gauge what it is about. Instead, they focus mainly on the writing, keywords, and phrases that surround the video.
Some search engines that look for videos can look at some of the video to distinguish whether there are people in the video and whether or not those people are adults, but, beyond that, video search engines rely on text.
Video SEO, Performance Driven Marketing, and Your Company
At Performance Driven Marketing, we can upload your videos to your own website, YouTube, and social media sites easily so you don’t have to worry about the technical side of things. Additionally, we will write all the keywords, phrasing, and meta-writing necessary to optimize your video for search engine purposes. Our video SEO services make posting videos easy, efficient, and effective!
If you are ready to start optimizing your videos for search engines all over the internet, call Performance Driven Marketing today at (801)326-0582!