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What is Call Scoring and How Can It Help My Business?

Performance Driven Marketing > Blog > Call Tracking

If you are having your calls recorded but aren’t sure about how to judge whether your employees are doing well over the phone or not, you could definitely benefit from call scoring.
Call scoring allows you to give your employees a score based on the ways they interact with your customers over the phone. And, because many call scoring services allow you to input the results and keep track of them, you will be able to reward your employees efficiently for their progress.

How Does Call Scoring Work?

Typically, when you sign up for a call scoring service, they allow you to create a customizable call scoring template, after giving you suggestions for the criteria. Once you have the template figured out, you can listen to the phone calls your employees have answered and judge them based on the criteria you chose. Giving them a point value enables you to accurately measure their performance.
This, obviously, only works if you have recorded phone calls to work with. Most call scoring services will also have call recording capabilities that you can implement. That way, all the calls that ever come into your business will be recorded and will be easy to access online.

How Would Call Scoring Help My Business?

Even if you have recorded calls, it might be difficult to accurately judge and measure an employee’s performance. Call scoring makes it easy.
Once you implement call scoring for your company, you can show your employees how they’ve been doing and take the necessary steps if their performance has been subpar. This way, you make sure that all interactions with your customers go the way you want them to.
Also, if you are too busy to listen to all the phone calls and score each of your employees, there are services that can do that for you.
Interested in having call scoring for your business? Call Performance Driven Marketing today at (801)-326-0582!

Filed Under: Call Tracking Tagged With: Call Tracking

Though you have no doubt attempted to train your employees thoroughly in hopes that they will get better in time, there aren’t very many ways that you can track their progress on sales and customer service that happens over the phone. However, with the advent of call recording, you can listen to each and every call that comes through to your business.

How Does Call Recording Work?

Call recording is actually very simple. First, you will have to sign up with a call recording service. Then, all calls will be briefly forwarded to the service, and your customer will hear an automated message that tells them that their call is being recorded for quality purposes.
Then, all the recorded calls will be online and available for you to check them out and listen to them whenever and wherever you would like.

How Does This Help You and Your Employees?

With call recording, you can listen to random phone calls that your employees answer. First of all, this monitoring policy will keep your employees on their toes and encourage them to be friendly, positive, and persuasive over the phone.
Secondly, you can use call scoring methods to track the progress of each employee. Not only is this good for you, but your employee will enjoy seeing their progress over the time that they’ve worked for your company.
Thirdly, if you have an employee that is being rude to customers, is not making sales, or is otherwise causing problems, you can give that employee a chance to correct or you can terminate their employment, if necessary.

How Can I Implement Call Recording and Call Scoring?

If you aren’t sure how call scoring should be done, you can talk to your call recording provider. Oftentimes, they will have a service that trains you on call scoring or even will do the call scoring for you.
Now that you know how call recording can help your business, start today! Call Performance Driven Marketing at (801)-326-0582 for more information!

Filed Under: Call Tracking Tagged With: call tracking ogden utah, call tracking utah, staff training

If you don’t know what call tracking is, then prepare to get excited because this is one of the coolest advancements in marketing technology there is. Are you tired of shooting in the dark with your marketing dollars? Are you concerned that one of your marketing avenues isn’t as successful as you feel it should be? If you answered yes to either of those questions, you are in for a treat.
Call tracking allows you to find out exactly how many people call on your advertisements, websites, and other marketing materials. And that’s not all! Additionally, depending on your call tracking service, you will be given access to easy-to-read graphs and charts that are printable and simple to understand.
What Does This Mean for Your Business?
As a business, you have to allot a certain amount of money to advertisement and marketing. If you know which marketing strategies are successful, you can more adequately use that money and get a better response from your client base.
Instead of pumping money into the phone book and other outdated or unrelated methods of marketing, you can see real results and adjust your marketing investments accordingly.
How Does Call Tracking Work?
The idea behind call tracking is actually magnificently simple. First, you put separate phone numbers on each avenue of marketing you decide to use. All the numbers will be transferred to your office phone after the call tracking kicks in to gather information.
Your client won’t realize that their call is being transferred, so you don’t have to worry about them feeling uncomfortable while the call tracking system keeps track of how many people have called that specific number.
Then, graphs and charts are generated and saved online for easy access. With the information, you can move money around and make sure that you are getting the greatest return on investment (ROI) possible.
If you are interested in implementing call tracking for your business, call Performance Driven Marketing today at (801)-326-0582!

Filed Under: Call Tracking Tagged With: call tracking ogden utah, call tracking utah

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