AI Marketing
Have you heard that traditional search is dead? That you should throw out your SEO practices and give everything over to AI? This is far from the truth, and going to one extreme can leave your business virtually invisible.
PDM believes in using both SEO and new AI techniques to help your business stay relevant for these new searches. Now that users are asking platforms like ChatGPT and Google Gemini for answers and summaries, you need a strategy that dominates both traditional search and AI-generated answers.
The Power Of A Combined Approach
Performance Driven Marketing doesn’t believe in choosing sides, rather tailoring our digital marketing approach to help your information and services pop up for traditional and AI searches.
ChatGPT and Google Gemini can’t pull answers out of thin air. They have to crawl your website and cross-reference the information with other directories to ensure it is trustworthy. If you abandon your website, there will be nothing for AI bots to look for.
We have a strategy that caters to both ecosystems and is structured by Google’s EEAT Standards.
Trustworthiness: Verifying your business data across directories so algorithms know your business is legitimate, active, and verified.
Experience: Showcasing real, boots-on-the-ground project histories and customer case studies.
Expertise: Publishing deep, insightful content that proves you know your trade better than anyone else.
Authoritativeness: Formatting your site so that traditional search engines and AI models recognize you as an industry leader.
The PDM Philosophy
We never use fully AI-automated content or other shortcuts, but rather utilize human insight that AI can trust. Our company will always prioritize human-written and researched content; however, generating some shorter pieces of content or generating industry-specific FAQs is best done by AI (helping it rank better in AI summaries or being linked to in a generative AI output). Using AI to help streamline research and create meta descriptions can help you avoid getting pushed out of the AI summaries on Google as well.
Our Content Strategy: Maximizing Your AI Surface Area
At Performance Driven Marketing, we don’t fear the shift toward AI—we optimize for it. We implement advanced content and structural strategies designed specifically to feed AI models the high-quality data they crave, giving your business significantly more opportunities to appear in generated results.
1. Intent-Driven Semantic Content
User intent is important for AI engines. We don’t just stuff keywords through your content and hope for the best, but rather tailor your content to specific audiences, industry-specific FAQs, and well-researched deep-dives to fill your site. We ensure that AI engines view your site as having authority.
2. Digital Footprint Synchronization
Consistency is crucial for AI platforms, which is why we align your back-end website data with business directories, mapping applications, and review sites. When an AI model cross-references your business with other sources, it will be more likely to appear in AI summaries or long-form AI-generated answers. Build an authoritative story by working with a company that has an AI-forward strategy.
3. AI-Friendly Technical Infrastructure
The backend architecture of your website is the best way to optimize your website for AI. While you may not immediately see it, we include advanced schema markup and data formatting to help AI crawlers instantly understand your products, services, reviews, and location data.
4. Securing the “Source Citation”
AI-generated responses often include source links, which means that even if users aren’t using traditional search, you still need a website for the AI to link back to. Our goal is to ensure that your website and information is trustworthy and accurate, increasing the likelihood that AI will link back to it. High-value content and human-researched search terms will help your business to convert even with the rise of AI chat interfaces.
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Testimonials
The Proof is in the Profits
Unsure if you can achieve the same results? Here are some of our clients and how working with PDM in the long-term can increase your revenue.
87%
Increase in
client revenue
50%
Increase in lead
quality
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We have been with PDM for 10 years now .They are the best at what they do and for us that is making our phone ring. They are very innovative and keep us on the cutting edge of internet marketing . We recommend them to everyone.
Kyle Gomm
Advanced Door -
We have been working with PDM for the last 11 years. They have always been there for us. They are reliable and easy to work with. Most importantly, they get results!
Bryan Borne
Bronco Fence -
Vic and his team at Performance Driven Marketing have increased sales for my company just in the first couple months that I have been working with them. They also have done a great job with our business cards and brochures.
Kent Isaccson
Brush Brothers Painting -
Over the years I have never stayed with a marketing company longer than a year with just so-so results. PDM has actually listened to me. I got more leads and the quality of leads were much better! Very happy
Eddy Correll
Multiman Services -
“Performance Driven Marketing has been outstanding to work with. They have really helped our company stay on top of everything “internet.” I can honestly say that they have helped us increase our business.”
Joni Bailey
Rocky Mountain Movers -
“Victor and his team built our website at Goff Plumbing and I couldn’t be happier! What an amazing company to work with. Their name says it all, I’ve seen great results!”
Malachi Goff
Goff Plumbing -
“We have used Performance Driven Marketing for 4 years now. They have given us results. They are fantastic at solving problems that seem to come up in this ever changing SEO market. We had used 4 companies before them that gave a lot of promises, but did not give us results in the time they said was needed…but they did keep our money. Victor’s team is great!”
Wayne Rappleye
Genuine Comfort
Two Ways To Win
Instead of choosing one marketing campaign over the other, you can get the best of both worlds when working with Performance Driven Marketing. Traditional SEO and Generative AI can work together to best serve a wide range of customers. We often hear from our clients that their website isn’t optimized for AI, but here is the reality of how we are optimizing for both already!
| Optimization Asset | How Traditional SEO Uses It | How Generative AI Uses It |
|---|---|---|
| Deep Website Content | Ranks your pages for high-volume local keywords and search terms. | Ingests the text to synthesize a unique, personalized answer for individual chat queries. |
| Directory & Citation Alignment | Boosts your local map pack rankings for proximity searches. | Cross-references data points to verify your business is a real, trustworthy recommendation. |
| Backend Schema Markup | Helps search engine bots index your service pages and reviews accurately. | Acts as a direct translator, letting AI models instantly parse your services and locations. |
How Traditional And AI Search Differ
In order to win in digital marketing, you must understand how AI behavior differs from a traditional search engine. AI models create personalized responses to a search query, meaning that more detail and unique wording can help ensure your website is used as a trustworthy reference. Google results are more static, relying on specific keywords in order to provide a list of sources that meet the user’s needs.
Google results also require a little more work on the searcher’s part. Users will have to scroll through multiple links and hunt for the information they are looking for. AI condenses this information into a chat window, citing the links you would find in a Google search, but providing the information in a more digestible format.
Ranking for traditional search engines starts with defining a search term. Writing with this search term and other related words in mind is how a webpage moves to the top of search results, becoming more likely to be clicked on by users. However, AI searches will pull a website or blog that has built up digital authority. If you continue to write well-written content and stick to your business values, your site will become the repeated definitive answer.
Work With The Experts At Performance Driven Marketing
Performance Driven Marketing has been in the industry since 2008, helping businesses of different sizes have a better online presence and Google rankings. We have a full team of graphic designers, web developers, content writers, ad experts, and social media managers to ensure that your website and business reach your goals in no time. We focus on SEO and ad targeting to help you reach new customers and retain existing ones. We can help limit your decision-making processes and save you time to focus on providing higher-quality services to your clients. Reach out to us to get a consultation and start improving your rankings today!