Optimizing your content on your website is important if you want to build an online presence, and rank well with Google. Marketers are most likely familiar with the EAT acronym, but Google is now cracking down harder on content with an additional letter.
The second E in EEAT stands for Experience, which will help Google determine that the content a business is putting out is legit and thoroughly tested. Getting experience doesn’t have to take a lot of time, but it can be overwhelming at the start. Below is more information about the EEAT model, SEO practices, and how your business can show Google that ‘Experience’ is important to you too.
What Does EEAT Stand For?
The SEO acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This is important for content and SEO websites because as Google crawls a website it checks for internal links, external links, thoroughly researched content and headings.
Building trust with your customers is important if you want to keep increasing your sales, but making your website pages and blogs credible will help your ranking on Google as well. You should curate your content to serve your customers first, but if you are writing and researching quality content it is more likely to be ranked by Google. Offering solutions for your customers that have proven effective for others will show search engines you have the knowledge and skills to build experience.
Why The Addition Of Experience Matters
The addition of Experience helps the creator build more authority with their audience and potential customers. Some examples that Google will look for when it comes to true experience include:
- An iPhone review will only rank if the writer has actually used the phone
- Recipe blogs will require the creator to have actually made the recipe
- Travel blogs will require the person to have actually visited the places
The other 3 letters can be looked at as pillars that help to build trust and hold up your standing as a creator. Google rewards trustworthiness, but in order to build it, you need to create content that fits Experience, Expertise, and Authoritativeness.
How To Gain Experience And Show It
Lived experience will give you more authority and clarity on the topic you are writing about. This shows Google that you are willing to get your hands dirty and share your first-hand experience with newcomers. The update to the algorithm and addition of Experience will be used to help distinguish between human and AI-generated content across the web.
Some ways to show your experience to Google can be showing there is a real organization behind your website, highlighting the services you provide, listing case studies and specific services you have performed, and showing the honest people behind your site. Even a well-written About Us page or listing credentials on your pages can show that you have the experience to serve clients.
Why The EEAT Acronym Is Important For Marketers
Gaining organic search results for your business that turn into leads is important if you want to make money. SEO practices make this possible for businesses of all sizes. Staying competitive on SEO will help your business reach the right people at the right time.
Writing your content with the EEAT model in mind will help you improve your search rankings, help people (and Google crawlers) understand your content, and help you solve the problems your customers have. Humans like to see that a company is trustworthy, so not only does the EEAT acronym help improve your online presence, but it helps you look better to potential customers.
Being honest about your expertise, who your experts are, and the page content you share will set you apart from other companies who have not focused on SEO.
SEO Services From Performance Driven Marketing
If taking on optimization on your own sounds daunting, our SEO specialists at Performance Driven Marketing can help. Not only do we have a large team that helps to write and research your content, monitor changes in Google’s algorithm, and continually optimize your site, we show you monthly and quarterly results from these practices. SEO is a process, which is why building trust with your clients is important to search engines. We know that your business is credible, so we will help Google to see that as well. With SEO-based content, Google Ads, and mobile-optimized websites, PDM is the expert to trust.