With how the majority of people use their mobile devices to search for information, good mobile web design is a must in order to ensure that your website is appealing to any who come across it. Websites don’t respond the same on a mobile device as they do on a laptop or computer. What looks good on a laptop can look awful on a smartphone, and web designs can malfunction if not adjusted properly to suit a mobile device.
The Importance Of Mobile Web Design
Mobile web design is different from standard web design in that it must be adjusted for a small screen that people navigate with the tips of their fingers. This changes how your menu looks, how the design is laid out, and more, in order to assure that your mobile web design is user-friendly in addition to being both simple and engaging.
Without a good mobile web design, potential clients or customers won’t stay on your site, resulting in a loss of traffic. Plus, having a website optimized for mobile use helps you rank better on search engines, so you can bring in more business. Having a good mobile web design is essential to help people both find your site and want to stay on it and learn more about what you can offer them.
What Good Mobile Web Design Consists Of
Here’s what goes into making a good mobile web design.
Adapt To Small Screens
Because mobile devices have smaller screens, this limits how people can navigate your website and what they can see on it. You want to make sure that the text is large enough to be easily read without people having to zoom in order to see what your website says. You also want the buttons around your website to be large, so that people can click them with their fingertips.
Simplify Your Website
What looks good on a computer can look terrible on a mobile device. Mobile web design should be simplified to look streamlined, rather than cluttered and hard to navigate. This can be done through simplifying your website’s menu and using only the necessary content and elements. Having a single column in your site that people can scroll through vertically is much more mobile friendly than a site with multiple columns on a page that people have to scroll horizontally through in order to see everything.
Keep It Short And Informative
If people are looking at your website on their phone, they likely lack the patience to scroll through pages of content and extensive lists that would be easier to see on a computer screen. You’ll want your menu to be short and have options designated by category, so as not to overwhelm.
You also don’t want your contact details buried somewhere in the site. Your contact details should be easy to find, as should your search function, so that people can quickly find whatever it is they’re looking for.
Utilize High Quality, Appropriately Sized Images
Nothing frustrates someone quite like having to zoom in order to be able to see a picture or read text. You want the images you use on your site to be both big enough for people to see without zooming and for them to be good quality. If your images are big enough to see clearly on a mobile screen, but they’re pixelated, that will turn people away since they can’t tell the details and quality of what the image is promoting.
Make Your Site Expandable
While your site should have text, buttons, images, and everything else easy to see without people needing to zoom, making your site expandable can help people see the details in the products you offer, as well as highlighting text.
Steer Clear Of Pop-Ups
Pop-ups are a surefire way to lose any potential interest in your website. If people click onto your site only to be met with a big pop-up, this irritates them and will cause them to click away before they even see your website itself. People want to be able to browse and look around before being met with demands and offers.
In general, forms should be simplified just like the rest of the site in order for them to work on a mobile web design. People are filling your forms out on a small screen, so you want to make that as easy as possible for them by streamlining the process.
Do You Need Help With A Mobile Web Design?
An effective mobile site is one that has a mobile web design, not just a normal one. Here at Performance Driven Marketing, we have professional web designers that can adjust your website to be mobile friendly. We also offer a range of other services from graphic design to content writing. For more information about our services, please contact us at Performance Driven Marketing today!