In the realm of internet marketing, domain names make a huge impact. With them, you can immediately jumpstart your ability to be found online. When you choose a domain name that includes searchable terms in it, you’ll be way ahead of the game before you begin SEO (search engine optimization) in your website content.
Choosing a domain, however, is tricky because you have to balance cost and effectiveness. Companies that deal in domain names are smart enough to know which domain names are extremely useful and which ones aren’t and prices them accordingly.
What You Need to Know about gTLDs
A gTLD (generic top-level domain) is the ending of your URL. For instance, “.com” and “.net” are some of the most common gTLDs. When choosing a domain name, at least as of now, picking a “.com” gTLD is best. It’s easy to remember and typically ranks better. However, “.net” doesn’t rank too far below “.com”, though customers will occasionally type in the wrong one.
New gTLDs have been released, however, and will be more industry specific. For instance, now you can get domain names with gTLDs such as “.dining” or “.dentist”, based on what your website and your company is focused on. These gTLDs are new, and it’s too early to see how they will affect marketing, but it’s definitely something to keep in the back of your mind.
Choosing the Right Keywords
Before you choose a domain name, you need to figure out which keywords you’re going to focus on for your website. Then, if you can’t have your business name alone as a domain name, attempt to use a combination of your keywords as the domain name. This will help you get found on Google and other search engines.
Choosing a domain name can be difficult, so, if you’re looking for advice from experts with internet marketing, call Performance Driven Marketing today at (801)-326-0582!