Recent AIs have put a spotlight on AI and how it relates to all sorts of different industries. However, it’s not new to all of them, web design and development being one such industry. That said, these new AIs make people question if web design is a dying field. People wonder if they may be better off just using an AI site builder and if you really need a human web designer anymore.
If you’ve been wondering about AI, whether it’s going to replace human web designers, and whether you’re better off using an AI site builder or a human web designer, keep reading.
AI Is Already Commonplace In Web Design
How many sites do you click on that have chatbots? Probably quite a lot! This is but one example of how commonplace AI already is in the web-design world.
Chatbots, coding assistants, and voice-based searches are but a few of the ways AI has been used in recent years. There are many different AI-based tools in order to offer smarter features, even in sites that weren’t made with AI site builders. AI plug-ins can be great in making sites run more smoothly.
In addition to AI plug-ins and tools, AI site builders have been around for a while.
Challenges With AI Site Builders
There are plenty of AI site builders out there that people have been using for years. The AI features of these website builders generate sites based on your preferences, content, and more. These sites can be pretty, but tend to be basic and not the easiest to customize. These are great if you want to get online quickly, but typically aren’t the best if you want a more complicated design or need more advanced features and extensions. They still leave a lot of the work to you.
Different AIs are better suited to different aspects of generating a web design. As such, it can be difficult to find one that provides you with everything that you need. You can generate a web design with AI, but personalizing said design can be difficult, especially if you do not have knowledge of editing programs or what to do in order to adjust it to your preferences. Plus, such sites may be difficult to maintain.
The purpose of AI site builders is to get you online asap. They’re good if you want a site, and now, however, you’re limited in customizations. There also typically aren’t extensive features or elements.
While an experienced web designer would be able to work with an AI-generated design in order to make it truly unique, the average person would run into frustrations trying to do this. As such, if you want something more than a basic site designed for you based on a couple of questions, you’re better off talking to a human web designer.
What About These New AIs?
AIs like Chat GPT can generate content, however, Google considers AI content to be spam. Additionally, content-generating AIs may soon have an invisible watermark. Thus, if you use AI-generated content or images on your website, you could be penalized by Google. This typically means that you won’t rank in Google search results.
AIs like Midjourney can generate images. While such images were unique when the AI first appeared, now, people can recognize the telltale signs that an image was AI-generated.
While experienced web designers can use these new AIs to come up with beautiful sites and to come up with ideas for their work, if you don’t know anything about web design, you would likely struggle to generate a site that you like. A combination of AIs like ChatGPT and Midjourney still requires skills like knowing how to edit and add extensions and manage a site’s backend in order to have a functioning site.
Will AI Replace Web Designers?
The advancements in artificial intelligence continue to impress. It is understandable to be threatened by it, as there are “authors” who AI-generated entire books and artists who were fired from their jobs because AI was taking their place. However, AI isn’t close to replacing web designers.
It can alter the process and allow web designers to focus more on the creative aspects of the job while AI helps with more technical aspects. However, AI isn’t designed to be able to generate an entire website from scratch. What it can do is help human web designers so that they can be more efficient.
Why See A Human For A Web Design
Ultimately, a human can ensure that you receive a personalized, functional site that captures what you are looking for. There’s nothing like actually talking with a person, exchanging ideas, asking about specific colors, and more to ensure that your web design actually reflects what you’re looking for.
A human web designer can ensure that your site is customized and has all the features and extensions you need in a way AI cannot.
Do You Need A New Website?
Performance Driven Marketing offers extensive marketing services, including web design. Contact us today to request a free consultation for a beautiful, functional website suited to your needs.