Technology both moves so much faster and so much slower than we expect it to. Movies made mere decades ago anticipated that we would have flying cars and have made First Contact and all sorts of things by now, and yet, we haven’t. However, technology has come in leaps and bounds over the past century, including artificial intelligence and AI marketing. What does AI mean for marketing in the current time? Everything is not automated as people have long feared, but AI does play a significant role in our daily lives, and does impact marketing trends.
Let’s dive into what AI marketing currently entails and what AI means for marketing.
What Is AI Marketing?
AI marketing refers to the process of using artificial intelligence in order to enhance the customer experience, customize content, and learn how to optimize spending. It does this by using a variety of methods and tools in order to produce customer insights that marketers can use in order to improve their marketing strategies. It’s most often used to maximize efficiency in tasks where speed is of the essence, which is why you see AI being used by marketers for augmentation and more tactical tasks.
Some of the methods of AI marketing include:
- Big Data. This refers to how large segments of data are aggregated and segmented in a minimized amount of time. With how oversatured data has become, AI breaks it down and helps marketers learn what to focus on.
- Machine Learning. This refers to how AI can improve automatically through analysis and experience. It will adapt based on the success rate of past strategies.
- Platform Solutions. This refers to how AI gives marketers a central platform for all their collected data. This makes it easier to formulate marketing strategies and see whether or not a current strategy is being received well or not.
How Is AI Used In Marketing?
AI is used in marketing in a variety of ways. No, it can’t do the job for you, but it can be an immense asset in learning what does and does not work and optimizing spending so that you can achieve higher success rates and customer satisfaction.
Some of the ways AI is used in marketing include:
- Smarter Advertising
AI marketing delves into data in order to provide more targeted ads based off of keyword searches and social profiles.
AI marketing commonly uses chatbots in order to save time and streamline customer service.
- Smarter Searches
As AI marketing improves the more that we learn about it and enhance it, the quicker and smarter searches become.
- Predictive Analytics
AI marketing can show insights into how campaigns are working, as well as how to target the most likely customers.
- Personalized Messages
AI also helps marketers figure out where to put messages in order to ensure that they are relevant and personalized to the target audience.
What Does AI Mean For Marketing?
So, what does AI currently mean for marketing? It’s certainly helpful in some areas, but it has its disadvantages too. Let’s get into the benefits and challenges of AI marketing.
Benefits Of AI Marketing
AI marketing is excellent in a number of ways. It’s becoming an essential part of digital and even parts of traditional marketing, and only ever improves and becomes more integrated into our daily lives. Some of the benefits of AI marketing include:
- Increased ROI. Through using data insight, you can increase your ROI with how it helps you optimize spending and increase value.
- Improved Campaign Reports And Management. Through AI marketing, marketers can understand the data that comes from marketing campaigns and how to manage it.
- Enhanced Performance. AI analyzes data far quicker than humans do, enhancing performance by allowing your team to focus on other aspects of their job.
- Personalized Content. AI marketing can use data to personalize ads and target ideal customers.
Challenges Of AI Marketing
However, wonderful as AI can be, it’s certainly not without its challenges. Here are some of the drawbacks of AI marketing:
- Data Privacy. One of the major concerns with AI is that data is being used unethically. Marketers must ensure they are adhering to data privacy laws.
- Deployment Problems. You need to figure out the best way to use AI tools for your specific marketing strategy.
- Organizational Buy-In. Stakeholders are often unaware of how much AI can bring to a business, making them reluctant to buy-in.
Do You Need Marketing Services?
Performance Driven Marketing provides marketing solutions to help your business grow. From social media to Google ads to content writing to web design and more, we’re a full-service marketing firm that is here to assist you in taking your business to the next level. Feel free to contact us to schedule a free consultation and learn more about our marketing services.