Content writing is important for a business of any size. Writing blogs can help you provide more value to your customers or share current promotions. Creating an SEO-optimized blog will help your website to rank higher on search engines. Optimizing blogs and web pages will increase your website viewers and improve your business reach. Here are our top tips for writing an SEO-optimized blog that will work for your business.
1- Answer A Common Question
The highest-ranking blogs will answer a question that people are typing into Google. Answering a common question in your industry will help you to have a better-optimized blog. Common questions like “How do I fix a clogged toilet?” or “What is the best brand of road bike for beginners?” are questions that would be frequently searched in Google and you can provide a quality answer too. Choosing a question in your niche will help you beat your competitors on the specific search rankings.
2- Use Subheadings
Breaking up the text will keep readers engaged with the blog. Subheadings also provide more context to the subject you are writing about. Headings also make it easier for Google to scan your content. Google crawls blogs and webpages to see if they provide relevant information. H2 and H3 will not only improve your organic search rankings but will make it easier for your clients to digest.
3- Choose A Trending Keyword
Before choosing a keyword, you should conduct some research. Identifying one keyword is crucial to the entire structure of the blog, but you can also benefit from supporting keywords. Using tools like Google Keyword Planner, SEMrush, or Moz will help you determine which words or phrases have the highest search volume. If you use a target keyword that your audience is searching for, you will have a well-optimized blog.
4- Have A Human Write The Content
As more and more AI options come into the world, it can be tempting to utilize it for your content. Business owners have a lot to deal with, so delegating something time-consuming like content creation to a robot is often what businesses choose to do. While AI can be helpful in certain aspects, having it write blogs or web pages will get you flagged by search engines.
Not only is AI content frowned upon by Google, but it can also be inaccurate and should not be used in an SEO-optimized blog. These content generators scan other information on the internet and what questions have been asked by the searcher. The AI will get smarter, but it can still make mistakes or write wordy sentences. Having a content writer or a human on your team writing the content will save you frustration down the road.
5- Provide Value To Your Clients
Another way to ensure your blog is highly ranked is to provide answers and value to the person reading. If your title claims to have the “secrets” to better SEO or says it contains “7 benefits of air duct cleaning” it should provide that information. Choosing a relevant topic and doing your own research on the topic will ensure that readers gain something from the article.
6- Use Images And Videos
All of us like to see visuals, especially when we are looking for a solution or answer to a question. Visuals are a great way to drive your point home in an SEO-optimized blog and show your readers that you know what you are talking about. Using images and videos will also break up the text, making it easier to read.
Including even just one photo will increase your ranking chances, but adding up to three or two photos and a video will help even more. Depending on the length of your blog, you may need more visuals in order to avoid a wall of text. Use your best judgment on the spacing and amount of visuals you include.
7- Optimize Your Meta Description
The meta description is the text that appears under your title on a Google search. This gives readers a glimpse into what the blog will provide and can immediately hook your readers. Include your keyword in your title and your description to help improve SEO.
The meta description should be under 160 characters and include the keyword. Hooking your readers and providing them with insight into the answer will ensure your blog is SEO optimized.
Blog Writing From The Team At PDM
At Performance Driven Marketing we offer content writing to help you reach the top of search rankings. Our team has a lot of combined experience that helps clients in all industries to have better content and blogs. Blogs and well-written content are key in promoting your business. Let us take over your marketing and save you time to focus on other business aspects.
