Search Engine algorithms will continue to change as technology advances and the users need change. Mastering SEO requires some adaptability as your website and content will need to change to keep your users engaged.
Google has released that User Engagement/Experience will grow in importance in 2024. The goal is to create a website that is accessible and more attractive to your customers. SXO should be used to increase conversions and lengthen the time organic searchers spend on your website. Customers need to be happy with your content, website load speed, navigation, and interactive elements. These elements are what will keep a user on your website for longer.
What Is Considered User Engagement?
While UX or user experience has always been important for your website, putting more attention into it in 2024 will help your website jump to the top of search results. Some of the aspects you should focus on are listed below.
Dwell Time
This is the amount of time that a user spends on your page before going back to the search page. The longer the dwell time, the more relevance your page will have with Google and human users. If your site has a lower bounce rate, it will have more value for others.
The problem with dwell time is that this information is really only available to the search engines. You can use your data and engagement metrics to see a smaller view of bounce rates and time spent on a specific page to help improve your user engagement.
Page views
Page view hits are the number of times that users access a certain page. It also includes the number of times the same user refreshes a page. While page views are not directly connected to SEO rankings, they can impact how your customers feel about your website. More page views could mean that the content on the page is relevant to searchers or that it provides helpful information about your business.
Button clicks
The more interactive your SEO tactics are, the better! User engagement is only beneficial when you get the users to engage. Including a button, calculator, survey, quiz, or chatbot will help boost your user engagement. Install event tracking in your Google Analytics to see just how engaging your pages are.
Video watches
Videos help improve your rankings in multiple ways. When users watch a video, they stay on your page for longer, interact more with other parts of your site, and gain valuable information. Video information is easier for consumers to process and research shows that users stay 2.6 times longer on a webpage when a video is included.
When creating a website, you should keep your user’s needs in mind. Including a video on your website can help, but if it is not catered to your customers it may not provide optimal benefits. Personalize your content, videos, and interactive content to those who will be visit your website.
Not All Backlinks Are Beneficial
In previous years, any backlink to your site or negative press could help your rankings on search engines. Now, negative backlinks can hurt your site rankings. If customers are not happy with what you are offering or the content isn’t beneficial for them, they may not link back to your page. When you are looking for companies or blogs to link to your website, ensure that they are painting your company in a positive image.
Quality Content And Navigation That Keeps Their Interest
User engagement is only possible when your content is beneficial to your customers. It is a common tactic when it comes to improving your rankings to elevate your written content. Quality content (webpages, blogs, FAQs, etc.) needs to answer questions the consumer has. Your content should be extremely relevant to your industry so that your customers rely on your website for legitimate information.
Load Times Are Crucial
If you want to elevate your user engagement rankings you should also focus on website speed. Faster loading speeds help lower bounce rates and keep users engaged for longer. Improve compression of images, caching, optimize your images, upgrade your servers, and limit motion. Your overall site speed is ranked highly by Google, down to the millisecond. If your site takes even a second too long to load, a user could seek another search result for the information.
How To Master SXO
Search Experience Optimization and SEO can be combined to help elevate your website for the ultimate user experience. Strategic tactics can be implemented into your UX website design that will provide extended brand credibility.
Incorporating quality content, proper coding, and targeting the right audience is the best way to ensure your SXO and SEO complement each other. Companies can get their web pages at the top of search queries for the right customers when they learn more about user engagement.
The SEO Experts With Performance Driven Marketing
Our team at Performance Driven Marketing is constantly learning and adapting to changing SEO tactics. We want all of our clients to reach their desired audience with quality content that answers their most pressing questions.
PDM focuses on combining the human touch with technological aspects that help boost your business. When you offer a quality service, we want you to be able to share that with your community. When you work with our marketing experts, you are guaranteed to receive more leads. Reach out to our team to learn more about how SXO and SEO can work for your industry!
