Marketing Multiple Locations
Expanding a digital footprint across multiple locations requires a targeted, localized marketing strategy rather than a generic, one-size-fits-all approach. By building dedicated landing pages optimized with hyper-local keywords, accurate citations, and structured schema markup, brands can dominate regional search results simultaneously. This ensures maximum online visibility right where prospective customers are searching.
Crucially, driving widespread traffic shouldn’t come at the expense of a seamless user experience. An effective multi-location strategy unites these distinct geographic pages under a cohesive, intuitive website design. Consistent branding and clear navigation allow users to easily find their nearest branch while enjoying a professional, patient-focused digital interaction.
About
Wasatch Peak Physical Therapy provides premier, patient-focused rehabilitative care across Northern Utah. With clinics in Layton, Syracuse, Farmington, and Roy, they are dedicated to helping their local community thrive.
Industry
Challenge
Wasatch Peak Physical Therapy faced a complex digital hurdle: scaling their online footprint to match their growing physical presence. While they had established a reputation for top-tier care across multiple clinics in Northern Utah—including Layton, Syracuse, Farmington, and Roy—their digital visibility was lagging behind.
The practice wanted to capture a dominant share of the local market, but prospective patients searching for regional care simply couldn’t find them online. Because the individual locations weren’t optimized for hyper-local search, the practice was consistently losing valuable patient acquisitions to local competitors who were easier to discover on Google. They needed a cohesive digital strategy that could represent them as a single powerhouse brand while driving highly localized traffic to each specific clinic.
Solution
To bridge the gap between Wasatch Peak’s clinics and the communities they serve, we executed a dual-layered approach combining a technical multi-location SEO strategy with a patient-centric website overhaul.
- Multi-Location Local SEO Strategy: Instead of treating the website as a single entity, we built and optimized dedicated landing pages tailored to each specific clinic location. By targeting geographic-specific keywords, managing local citations, and structuring proper schema markup, we ensured that search engines recognized each clinic’s distinct service area. Now, when a patient searches for physical therapy in Layton, Syracuse, Farmington, or Roy, the corresponding Wasatch Peak office appears at the top of search results.
- Patient-First Website Redesign: We completely transformed their website to position Wasatch Peak as a prominent, authoritative multi-location practice. Crucially, we balanced this growth by maintaining their signature community-first feel. The new design highlights their advanced therapy capabilities and extensive network, utilizing an intuitive user experience (UX) that makes it seamless for patients to learn about services, find their nearest office, and book an appointment.
Results
We increased traffic to all locations through targeted SEO strategies.
100 +
Keywords in the top 3
500 +
Calls a Month
