Relaunching Complex Websites and Making Them Rank Better
Relaunching a complex website requires a meticulous strategy to safeguard your earned search authority. We audit your existing digital footprint to map out a seamless transition, ensuring Google retains your rankings during the migration process. By implementing precise redirects and maintaining structural integrity, we eliminate the risk of traffic drops.
Beyond preservation, our strategic reengineering focuses on driving growth through optimized site architecture and premium content. We restructure your information hierarchy so search engines can easily crawl and index your pages. Coupling this clean structure with accurate, authoritative content positions your business to climb rankings and capture valuable organic traffic.
About
Valley Glass is an established, family-owned industry authority specializing in premium glass solutions. Serving residential, commercial, and automotive clients for over six decades, the company has expanded from a local Ogden shop into a prominent regional powerhouse with seven service hubs spanning Northern Utah and Southern Idaho. They are built on a foundation of exceptional craftsmanship, unmatched customer care, and reliable regional service.
Industry
Challenge
When Valley Glass partnered with us, their existing website was severely outdated and failing to match the scale or sophistication of their operations. The key challenges included:
- Fragmented Business Focuses: Their three core service lines—Auto Glass, Residential Glass, and Commercial Glass—cater to vastly different target demographics. The old site muddled these audiences together, confusing visitors and hurting conversion rates.
- Invisible Multi-Location Footprint: Operating across seven distinct regional locations meant they needed a dynamic way for local customers to seamlessly locate nearby service hubs, view specific office details, and submit regional quote requests.
- Outdated Branding & Low Conversion UI: The aesthetic failed to convey modern authority and security, leading to lost digital opportunities from high-value commercial and residential prospects.
Solution
We deployed a comprehensive web architecture and design strategy to completely revitalize Valley Glass’s digital front door:
- Tri-Pillar User Experience: Engineered a clean, intuitive navigation structure that immediately segments the user journey into three distinct service pathways: Automotive, Residential, and Commercial.
- Multi-Location Landing Hubs: Created seven localized, SEO-optimized landing pages tailored specifically to each of their regional markets. These hubs drastically improve local search visibility and streamline regional click-to-call actions.
- Conversion-First Interface: Rolled out a mobile-first, high-contrast visual redesign featuring prominent, simplified “Request a Quote” pathways and interactive location maps to eliminate user friction.
Results
Lift in overall digital quote requests and inbound service leads.
Doubled
Traffic after launching the new website
Ranked In Top
3 for all locations main heading keywords
