Growing a Brand New Business With SEO
At Performance Driven Marketing, we excel at taking brand-new companies from complete digital obscurity and fast-tracking them to top-tier search engine visibility. We take businesses with absolutely zero online footprint and build high-performing, data-driven SEO strategies from the ground up, pinpointing the exact local keywords your target audience is actively searching for.
Our ultimate goal goes far beyond mere traffic numbers; we focus entirely on driving tangible revenue and bringing in consistent new work. By positioning fresh brands directly in front of high-intent, ready-to-buy customers, we transform new websites into powerful lead-generation engines that secure jobs and fuel immediate business growth.
About
The Roofing Experience is a premier local roofing contractor dedicated to protecting homes and businesses across the Utah market. The company combines seasoned craftsmanship with a commitment to upfront transparency, elite quality, and reliable service.
Industry
Challenge
Launching a brand-new business in a crowded local market is a massive hurdle. While the founder possessed a decade of invaluable industry experience, the company lacked an online footprint, digital authority, and a pipeline for organic leads. To survive and thrive against established local competitors, they couldn’t just rely on a pretty website—they needed instant local visibility. The core challenge was translating 10 years of offline expertise into an online presence that ranked for the exact high-intent keywords local customers were searching for.
Solution
Performance Driven Marketing stepped in to build a high-converting, SEO-optimized website from the ground up. Instead of guessing, we let the data do the talking.
- Deep Market Research: We analyzed search behavior across the local Utah market to discover exactly what terms homeowners used when they needed immediate roofing help, and where those searches were clustered.
- High-Intent Keyword Targeting: We mapped out a site architecture focused heavily on high-intent transactional keywords (e.g., “roof repair near me”, “best roofing company in northern utah”), ensuring traffic hitting the site was ready to buy.
- On-Page SEO & Content Strategy: We structured the website content to highlight the founder’s 10 years of experience, establishing immediate trust with both users and Google’s ranking algorithms.
Results
Within the first 90 days of doing SEO we started to see him ranking in the top 3 for his local keywords.
3 to 5
Roof new jobs a month
