The social media landscape is constantly in flux these days, but several key players in the social media marketplace have emerged: Facebook, Twitter, and Google +. Though your company has likely already jumped on the Facebook bandwagon, you might be wavering on whether or not to branch out to additional social media accounts.
The marketing experts at Performance Driven Marketing are here to give you the honest advice you need to use your company’s resources effectively. We’ll let you know how successful Twitter is and whether or not investing your time and money in it is a good idea.
Twitter: On the Incline or Decline?
There has been much debate about whether the value of Twitter will go up or down in the future. The most recent Wall Street analysis indicated that Twitter is valued at 18 billion dollars, and no one can argue that Twitter has been successful in the past. However, that value is down from Twitter’s previous values.
At the same time, there are still more than 500 million tweets a day on Twitter, and users are not shying away from their accounts.
There are studies that have shown that Twitter doesn’t do a lot for businesses as far as boosting their sales go, but Twitter still can increase a company’s brand recognition and build a positive reputation.
What Does This Mean for Social Media Marketing?
Though the choice on how to do your social media marketing is ultimately up to you, we recommend that you use Twitter as a secondary social media account. That way, your company doesn’t put too much time and money into it, but it still updates the account and tweets regularly, which will help build a stronger client base.
For more information about social media marketing, call the experts at Performance Driven Marketing at (801)-326-0582!