“This page just won’t load. I’m done.” You think to yourself.
If you’re like most people, then you might move to another website if the website you’re trying to access keeps slowing down when it loads content onto your screen. That’s because in a fast-paced world like in the 21st Century, people are looking for quick and easy things to do and use. In psychology, this is often referred to as the desire for instant gratification. If you’re a brand or business looking to expand your brand, then you will need to tap into your consumer’ bases mindset. This mindset includes wanting things that are quick and easy to use.
To help you understand how to measure how quick and easy your website is to use, in this article, we’ll talk about Core Web Vitals. We’ll also talk about why they’re so important or should be important in your digital marketing strategy. Keep reading for more information on this key marketing metric system.
What are Core Web Vitals?
Core Web Vitals are aspects of your website that Google looks for when it comes to overall user experience. These Core Web Vitals are markers of how your pages are doing based on user data.
Core Web Vitals are important because they can improve exposure to your brand or business, as well as raising awareness of your brand or business. These Vitals are also important because they can help you figure out what’s working and what’s not. We’ll share more about why Core Web Vitals matter later on in this article.
What are the 3 Core Web Vitals
There are three types of Core Web Vitals:
- Content load speed: this is how quickly your content shows up on the user’s screen. This is also called “Largest Contentful Paint” (LCP). LCP can be rated. LCP includes both text and media content. An example of this is how if a user clicks on a page and is waiting for the page to load.
- Interactivity: Interactivity is also called First Input Delay (FID). This FID is how long it takes for a user to undertake an action and for the page to complete that action. For example, if a user is trying to download a whitepaper, FID would measure this.
- Visual Stability: Visual Stability is also called Cumulative Layout Shift (CLS). This measures how stable the page is once it loads. An example of poor CLS is if images and texts move to different areas of the page once they’ve loaded.
2 Reasons why Core Web Vitals are important
Core Web Vitals matter for a variety of reasons. Here are just some of those reasons.
1. Core Web Vitals measure how easy or difficult it is for a user to use your website
A user should be able to easily use your website. If your website is hard to use, then it’s unlikely that the user will stay on the page for a long time. They may then go to another website that provides the same service but with better website functionality. For example, if it takes a long time for the page to load, then the user might just move on to another website. Likewise, a user may move to another website if the content looks disorganized due to lack of visual stability or what’s called CLS.
2. Core Web Vitals are important if you want your user to become a consumer
As a brand, your ultimate goal is to help your user understand the benefits of your service. If a user feels like your content lacks coherence and that your website is difficult to navigate or use, then they may not want to be a consumer. Think of traditional forms of marketing: if a flyer looks sloppy and is difficult to read, then potential customers might see this flyer’s sloppiness as evidence of your brand’s lack of organization.
Performance Driven Marketing has the tools and knowledge to to help you
If you’re looking to expand your brand or business, consider reaching out to us at Performance Driven Marketing (PDM). We can help you set up your website so that you’re aware of how different pages are performing. We’ll also help you with:
- Providing high quality content
- Understand how your pages are performing
- Create a marketing strategy that will work for you and your brand
Our ultimate goal at PDM is to help you expand your brand. We would also like to help you gain more visibility and clients. Reach out to us at 801-326-0582. You can also contact us here. We would love to hear from you!