By now, you’ve likely heard recommendations to get your business on popular social media sites such as Facebook, Google +, and Twitter. While that might be good advice, we want you to understand exactly what social media does for your search engine optimization (SEO) and how it will ultimately benefit your business.
Understanding SEO
Before delving into how social media helps SEO, let’s go over how SEO works in the first place. Search engines, like Google, for instance, want to provide their searchers with the most relevant information possible. They do that using specific algorithms and “robots” that read the content on webpages for key terms, specifically the ones the searcher put into the search bar.
The pages with the most relevancy end up somewhere at the top of the search results. Marketing companies work on understanding the techniques that search engine employ so that they can help businesses get found when their clients search for a keyword that is related to their business.
Social Media and SEO
When your business has a social media profile, you boost your website’s SEO. Basically, this happens because, if someone searches for your company, your social media profile will come up on the searches as well as your website. This gives you more “real estate” on the search results, which improve the likelihood that someone will click on your website.
Additionally, having a large presence online will boost your SEO rankings. If search engines notice that your company is being talked about online, they will put your pages up higher on the results.
Managing Social Media
There are some ways that social media can actually hurt your business. That can happen if you neglect your social media profiles or refuse to update them. To prevent that from happening, make sure that you have a professional social media expert handle your social media accounts so you don’t have to worry about it.
To find out more about the social media services offered by Performance Driven Marketing, call us today at (801)-326-0582!
