We know what you might be thinking: is email marketing really still relevant? Though it might not be as effective as other methods of digital marketing, it is still a popular and well-known form of reaching out to your customers and making sure that they continue using your services.
That being said, email marketing can be done right and it can be done wrong. Oftentimes, the difference is the in subject lines. When you send customers emails, the first thing they see is the text you put into the subject line. If they are not interested in whatever you said, your customers will likely delete the email before they’ve even opened it, which completely defeats the purpose.
How to Write an Effective Subject Line
Fortunately, writing an email subject line is not as difficult as developing a full-length article. Yes, it’s true that you only have a few words to catch your reader’s attention, but that isn’t as hard as it sounds. By following these simple tips, you can improve the rates of your customers opening your emails:
- Use positively phrased sentences rather than negative ones
- Personalize the subject line with the customer’s name
- Make sure that your subject line is clear, even if it’s “creative”
- Instill a sense of urgency with your language
- Don’t use email subject lines with gimmicks
The majority of email marketing, unfortunately, is intuitive, meaning that trial and error is the best way to figure out what works best with a particular customer group. Thinking about what would make you open an email can give you valuable insight into how your customers are reacting.
Starting an Email Marketing Campaign
If you’ve been considering setting up an email marketing campaign but aren’t sure exactly how it works, you can talk to the email marketing professionals at Performance Driven Marketing by calling (801)-326-0582 today!