One of the best ways to focus on gathering new leads, reassuring your existing customer base of your knowledge, and expanding your reputation can be done with a quality content marketing strategy. With so many blogs and articles posted daily, what can be done to help your content stand out above the rest? You might also be asking yourself if writing blogs even remains relevant to your website. Here are some interesting things you need to know about the benefits of content marketing.
Strengthening Your Brand
Keeping your website ranking can be challenging if you are not adding new content on a regular basis. You see Google wants to know what new things and information your business has to share with everyone. They want to see content that is valuable and engaging to your readers. Writing interesting blogs is just one way to enhance your brand!
Generating Website Conversions
When you have quality content that actually educates and engages the reader, you have a higher conversion rate. In fact, content marketing conversion rates are 6 TIMES higher than other online marketing methods.
Optimized Content Ranks Higher
Taking the time to implement correct SEO methods into your content will make a massive difference in ranking your website. Certain elements like adding an ALT tag to an image will help Google to read the content on your website easier, allowing them to rank you higher.
Low Cost Lead Gathering
When you compare the cost of paying for content marketing services to other online marketing efforts, content is king. For costs of less than 62% from traditional marketing to 3 times the amount of leads, there is no question that content marketing is what’s currently working!
One important element to remember is that content takes TIME! You do not want to rush the content just to get it online. Content needs to be well-researched, and needs to bring value and new insights to your industry and customers. It is vital to hire out this service if you do not have in-house writers capable of meeting content standards.
Find out how we can create content marketing funnels and help you take your business to the next level with high-quality writing and content writing services.