Learn to Avoid Website Loading Lags
Attention spans these days are shorter than ever. That means that, if you want your target population to check out your website and consider purchasing your services or products, you need to provide them with fast connection times. If they have to wait for your website to load, it is likely that they will grow frustrated with your website and instead go check out one of your competitors.
Though your customers’ average internet connection speed definitely plays a role in how fast your website loads, there is a lot that you or your internet marketing company can do to speed up your website’s loading times.
Tracking Your Website’s Loading Time
There are several apps and programs you can use to track your website’s loading time. Because website speed definitely plays a large part in your ranking on Google and other search engines, having an idea of what your website’s speed score is can be very informative.
The Reason for Slow Loading Times
When your website seems to be having a difficult time loading, it is likely because the server that is holding your website is dealing with more than it can handle. You can solve this problem by upgrading to larger server space or moving your website to a cloud server.
However, upgrading the server you are using might be treating a symptom rather than fixing the problem and can end up costing you more than you should be paying. There are plenty of ways to decrease loading times with little to no costs. For instance, you could change small things about the graphics on your website.
Extravagance vs. Efficiency
While having images and other intricate graphics can add to the value of your website, all that work does little good if your website loading time is slowed because there are too many graphics or if the resolution is too high. One way you can decrease load times without sacrificing content is by making sure that the images are compressed before they are added to your website.
In addition, you can decrease some of the work the server has to do. For example, by resizing the pictures and graphics you are using before you put them on the website, you can avoid some server lag.
Performance Driven Marketing and Website Loading Speeds
When we design a website, our web developers know the best ways to reduce or eliminate loading lag while still including effective graphics and other content. To speed up your website, call Performance Driven Marketing today at (801)-326-0582!