At Performance Driven Marketing, we design and develop multiple websites every month for a range of clients. Our clients trust our experts to build a website that represents their brand while also appealing to search engines like Google. If you are interested in working with a marketing company to revamp your website, you probably have a million questions. We want to answer some of the most common questions we get about web design and development. These answers can help give you a clear picture of what your web design process will look like before getting started.

How Long Does It Take To Build A Website?

Before a website can be built, it needs to be designed by a graphic designer or a graphic design team. This helps the web developers know what colors, fonts, photos, and text areas are needed when coding the website. At PDM, our in-house graphic designer takes inspiration from your current brand colors, logo, and industry to craft a sleek design. Depending on feedback from the client, this process usually takes about a week.

Once the design is ready, web developers will start using code (a specialized computer language) to build the site on a hosting platform. This will allow the site to be accessed by Google and your customers, while also allowing you to make edits as time goes on. The development process can take about a week, depending on the needs of the client. Our company sticks to the timeline of 8 weeks from a signed contract to a finished and launched website. Other processes like content writing, photo optimization, and SEO strategies will also be completed during this time.

Can I Make Changes After The Website Is Built?

Yes! One of the advantages of working with a marketing agency like ours is that we are here for you through every step of the process and after the site is live. Websites, the content, and photos may need to be updated as your business evolves. If you want your website to stay modern and well-ranked by Google, updates are crucial. All of our websites are hosted on WordPress, which makes it easy to make changes, add blogs, or swap out photos and videos. If you are not confident in your technological skills, our web developers can work with you to make small changes or add pop-ups about seasonal promotions.

How Does A Well-Designed Website Help My Business?

Websites that are customized to your business and industry are what customers often look to first when considering a company. Our website designs make it easy for your business to be seen and recognized instantly. Not only will your customers have a smooth experience while navigating the pages, but you will also rank at the top of Google search results as you let our team optimize your website for SEO. A sleek and clean design will make it easy for customers to find the services or information they need, ensuring you make money and retain customers. 

If I Have A Website Design I Like, Can You Use That?

If you have a design or layout that speaks to you, our graphic designer can take inspiration from these while creating your website. Our team believes in original design, content, and media, so our websites are completely custom. While you can share inspiration with our team, your website will be made using our custom blocks on WordPress. 

Do You Write The Content That Will Be Featured On My Website?

Yes! In addition to a graphic designer and web developers, our team at PDM has other experts who have years of experience in their field. We have four content writers who work on website content as well as monthly content for our current SEO clients. Inside the 8-week timeline mentioned earlier, our content writers will work on subpage content for your website, introducing services you offer and painting your company in the best light. If you have specific needs for the content, we recommend providing this insight at the beginning of your website build or writing the content yourself.

What Is The Difference Between A Template Or Custom Designed Website?

A template is typically used on website builders like Wix or Square, which means they look similar to other websites and have premade sections for you to put content. Our web developers have created custom blocks inside WordPress to make it easy for clients and our developers to customize websites without excessive creation time. Every one of our websites is built on a custom design, using similar blocks like buckets, headings, service areas, and FAQs. 

Do You Utilize AI During The Design Or Development Process?

No, our team is filled with people who truly understand their industry and have perfected creating high-quality websites. We believe in using AI as a tool for research, but building sites with AI or letting it write content is not something we stand behind. While we understand that utilizing AI website builds may seem faster and more efficient, the longevity of our custom websites is incomparable. Google also prioritizes custom and human-created websites, so if you want to reach new customers, it is important to prioritize an expert design. 

Professional Websites Built By PDM

Performance Driven Marketing has built hundreds of websites for a variety of clients in many industries. We continue to perfect our website-building process, providing well-ranked websites that help boost your business in multiple ways. If you want to reach new customers and grow your business, redesign your website with our dedicated team. Reach out to us to learn more about our process and get started on a new website today!