There are many factors that play into how your business is perceived, but two of the most important are on-page and off-page SEO. The tactics used to help your page rank on Google or other search engines ensure you keep loyal customers, your company’s mission is clear, and new parties can easily understand what you offer. On-page SEO may seem more beneficial, but off-page SEO can help you generate new leads and build brand awareness. Let’s look deeper into how these different strategies can boost your business.
Comparing On-Page And Off-Page SEO
Before we dive into the different tactics you can use for on-page and off-page SEO, let’s look at what makes them different.
On-page SEO refers to what is happening on your website, including the content you write, the webpage’s layout and navigation, tiles and breadcrumbs, and meta descriptions. Other things, like optimizing images or linking to other pages on your website, can help Google better understand your business and push that information to users who need it most, leading to a higher page ranking.
Off-page SEO refers to building authority off of your website, including backlinks, building an online reputation through reviews and mentions, engaging on social media, and optimizing local listings on and off Google. Working on off-page SEO can help increase organic traffic to your website and improve your neighborhood’s reputation.
On-Page SEO Strategies
The basics of on-page SEO help your individual webpages rank higher for relevant services. One of the most important SEO strategies is having high-quality content that is written by a unique human brain. Content that features relevant keywords, a smooth transition from topic to topic, and headings will help the content to be easily read by your customers and by Google.
In addition to having user-friendly content, you will also want all of your pages to be easily navigated by all users, whether on mobile or desktop. Ensuring that your website can be used on a mobile device and looks cohesive is another important part of on-page SEO. Make sure that your pages load just as fast on a mobile phone as they do on a desktop, and ensure that icons don’t take up too much space on a smaller screen.
Other strategies that can help boost your pages to the top of search results include:
- Title tags
- Meta descriptions
- Clear URL structure
- Internal linking
- Image optimization
- Page speed
- User engagement and social shares
Off-Page SEO Tactics
It is important for businesses to achieve a balance of on-page and off-page SEO if they want to achieve better visibility. While you will want to focus on on-page before off-page, they both can help boost your business in multiple ways.
Strategies for off-page SEO are less straightforward than some of the on-page strategies we have previously discussed. Google will rank your webpages based on how thorough your on-page efforts were, but it does take your reputation into account. While some may not see the benefits of off-page strategies, they are necessary for maintaining a creative edge.
One of the best strategies for off-page SEO is backlinking. Links to your website from others in your industry or brands with a large reputation can help you increase your ranking on Google. The higher the quality and quantity of backlinks, the more authority a site will have. Getting other blogs, industry experts, or social media influencers to link to your website will help boost your rankings.
Social media has taken over the world and is one of the best ways to get your brand name out there. Optimizing your own social profiles will help people to connect with your company culture, learn more about your services, and build hype around promotions or new products. Having a social media presence will also help you ensure brand mentions and reviews of your products. Many younger generations trust reviews posted on social media and need to see someone else using the product before buying it.
Additional off-page strategies include:
- NAP Citations (mentions of your business information in online directories)
- High-quality reviews
- Influencer promotion or outreach
- Guest blogs
- Social media tags and an engaged audience on social platforms
Why You Need Both
When you want a winning SEO strategy, you will need a combination of on-page, off-page SEO, technical expertise, and the help of a content marketer. While one SEO strategy focuses on your content and HTML, the other involves engagement outside of your website; both are needed if you want to boost your company above others in your industry. Similar to overall health, working out alone won’t keep you healthy, so implementing one SEO tactic is not enough to keep your business afloat.
Let PDM Handle Your Business Marketing
Performance Driven Marketing has many experts who can handle all aspects of your SEO. We have content writers, social media managers, graphic designers, Google Analytics specialists, and SEO experts who continuously monitor your pages’ performance. We are your one-stop shop if you want to improve your on-page and off-page SEO without the hassle. PDM has been in the marketing industry since 2008 and has continued to provide our clients with better rankings and more quality leads. Get a consultation by reaching out to our account managers today!
