Email Marketing
Today, email is one of the leading channels of communication, especially for businesses. Most people check their email daily or even multiple times a day. This means that email marketing is one of the most cost-effective ways to reach your customers — as long as you have the experts on your side.
At Performance Driven Marketing, we specialize in using email marketing strategies to help our clients increase their conversions and build relationships with their customers. We’re experts in ensuring your campaigns are as effective as possible — every element, from engaging content to eye-catching images to attention-grabbing subject lines, works together to create the perfect email.
If you’re looking for ways to take your marketing strategy to the next level, contact us today to learn more about why email marketing is right for you.
What is Email Marketing?
Email marketing is exactly what it sounds like — sending emails directly to your previous and prospective customers to market your business. When done correctly, it’s an excellent tool for securing repeat business and encouraging prospective customers to convert.
Email marketing can benefit your business in many ways, including:
- Analytics: Email marketing systems provide detailed analytics, giving you insight into the effectiveness of your marketing campaigns.
- Cost-effectiveness: Email marketing can create big results at a relatively low cost, which means an excellent ROI.
- Automation capabilities: With modern email marketing tools, messages can be automated, helping you save time and energy.
- Sharing information: Emails can be used to share important information, including newsletters, marketing offers, announcements, and event invitations.
- Fostering loyalty: Regularly touching base with customers keeps your business at the forefront of their minds and encourages them to work with you again.
- Increasing conversions: Staying in contact with prospects makes them more likely to convert.
Email Marketing Systems We Prefer
At Performance Driven Marketing, we have experience with various email marketing systems, including MailChimp, Constant Contact, HubSpot, ActiveCampaign, InfusionSoft, Go High Level, and more. We’ll help you choose the right system for your business based on your needs, goals, customer base, and budget.
The Ingredients of a Successful Email Campaign
Creating a successful email campaign isn’t as simple as typing up some information, attaching a couple pictures, and clicking send. Our team at Performance Driven Marketing knows how to craft email campaigns that deliver results, considering elements such as:
- Building a list: First, you need to build a list of people to send your emails to. This means providing a way for website visitors to opt into your email list, typically via a form.
- Ensuring relevance: If your emails aren’t relevant to your customers’ interests, they’ll unsubscribe. Ensuring content is relevant is key to building an engaged customer base.
- Making your email stand out: Due to the popularity of email as a communication tool, you will need to make your emails stand out from the rest so that customers can’t help but click on them.
- Readability: Your marketing emails must be structured for easy reading — it’s best to keep them short and to the point.
- Timing: Emails must be sent at the perfect time to maximize their impact on your clientele. This means analyzing engagement data from previous campaigns and determining the optimal sending time.
- Mobile optimization: These days, most people check their emails from their phones, which means that your marketing emails must be optimized for mobile.
- Branding: Your emails should follow your established color schemes and messaging, reinforcing your branding.
- Legal considerations: Marketing emails must have a way to unsubscribe and information about your business — without them, you could face legal consequences.
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Testimonials
The Proof is in the Profits
Unsure if you can achieve the same results? Here are some of our clients and how working with PDM in the long-term can increase your revenue.
87%
Increase in
client revenue
50%
Increase in lead
quality
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We have been with PDM for 10 years now .They are the best at what they do and for us that is making our phone ring. They are very innovative and keep us on the cutting edge of internet marketing . We recommend them to everyone.
Kyle Gomm
Advanced Door -
We have been working with PDM for the last 11 years. They have always been there for us. They are reliable and easy to work with. Most importantly, they get results!
Bryan Borne
Bronco Fence -
Vic and his team at Performance Driven Marketing have increased sales for my company just in the first couple months that I have been working with them. They also have done a great job with our business cards and brochures.
Kent Isaccson
Brush Brothers Painting -
Over the years I have never stayed with a marketing company longer than a year with just so-so results. PDM has actually listened to me. I got more leads and the quality of leads were much better! Very happy
Eddy Correll
Multiman Services -
“Performance Driven Marketing has been outstanding to work with. They have really helped our company stay on top of everything “internet.” I can honestly say that they have helped us increase our business.”
Joni Bailey
Rocky Mountain Movers -
“Victor and his team built our website at Goff Plumbing and I couldn’t be happier! What an amazing company to work with. Their name says it all, I’ve seen great results!”
Malachi Goff
Goff Plumbing -
“We have used Performance Driven Marketing for 4 years now. They have given us results. They are fantastic at solving problems that seem to come up in this ever changing SEO market. We had used 4 companies before them that gave a lot of promises, but did not give us results in the time they said was needed…but they did keep our money. Victor’s team is great!”
Wayne Rappleye
Genuine Comfort
Trust the Experts at Performance Driven Marketing
Email marketing is a convenient way to spread information and convert prospects into customers. If you’re considering adding emails to your marketing strategy, trust Performance Driven Marketing to help you craft a campaign that’s tailored to your business’s unique needs. Contact us today to learn more!
Frequently Asked Questions
How often should I send marketing emails?
The ideal email frequency depends on your audience, industry, and goals. Many businesses see success with one to four emails per month, while others benefit from weekly campaigns. We help determine the right schedule to keep your audience engaged without overwhelming their inboxes.
How do you grow an email subscriber list?
Growing a quality email list starts with offering valuable content, promotions, or resources that encourage people to subscribe. We use proven strategies like website sign-up forms, lead magnets, landing pages, and targeted campaigns to attract engaged subscribers organically.
Will my emails end up in spam folders?
While no one can guarantee every email reaches the inbox, following email marketing best practices significantly improves deliverability. We optimize your campaigns with verified sending domains, high-quality content, proper list management, and industry standards to help your emails reach your audience.
How much does email marketing cost?
The cost of email marketing varies depending on factors like the size of your subscriber list, the number of campaigns, automation needs, and content creation. We offer customized solutions based on your business goals and budget, so you only pay for the services you need.