SEO copywriting is a unique Internet writing style designed to serve three functions:
- Increase online ranking in the search engine results
- Increase quality website traffic
- Connect with search terms that people are using to find information on your site
Quality SEO copywriting will continue to allow a reader to clearly understand the information, while also having the correct optimization on the side the Internet crawlers use to turn up the search results.
Understanding SEO Copywriting
There are multiple differences between traditional copywriting and writing for search engines. What the main difference pertains to the keywords, key search terms, and key phrases used to find the content? For example, let’s say you own a custom jewelry design store. If you want to reach your customers, you will likely start with the basic term people use to find a store similar to yours [custom jewelry store] is likely to be one of your top terms. Now, the trick is making you correctly use the term instead of just inserting it here and there. Google wants content that answers questions from readers, and they want to see information that stands out from all the other websites.
The Power of the Search Engines
Did you know that more than 3.7 billion people use the Internet, with Google averaging 3.5 billion searches each day? As we already know the Internet fuels a lot of business, so it is vital to have writing that meets the online requirements.
To appear in the top results, you need website content that meets SEO standards, but is still readable and quality to the readers. In essence, content on your website needs to be written for two different readers. The first person you are writing for is the actual HUMAN reader. You want information your customers find relevant, and they are compelled to read. The second person you are writing for is the search engine SPIDERS.
PDM Pro Tip: As you need to hit two targets, it pays to hire a writing team that understands how to effectively meet these parameters.
Helping Content to Rank
SEO does have several elements throughout a webpage that allow it to rank properly within the search engines. The Periodic Table of SEO success factors provided by SearchEngineLand.com have been the standard for most SEO professionals for years:
As you dive into the table, you will see the most important element here is QUALITY.
When You Need to Hire Professional SEO Copywriting Services
One way to know if your website needs refreshing is to look at your Google Analytics. If you notice your website traffic is down, or you aren’t even getting indexed, you need to hire professional copywriting services. Here are three ways to know if you need help:
- Your website isn’t showing up in Google, or you have pages that are not even indexed.
- The pages you have created do not keep readers on them for a long time, or you aren’t even getting people to click on them.
- Landing pages are not converting from ads or other online marketing techniques.
- Your website content is too short, and you don’t like it already!
- You had a friend build your site, or a relative, or a former SEO company, and the content was not ever properly optimized in the first place.
If you have found yourself in this content rut, call our Ogden writing team. Performance Driven Marketing writers are located in-house, native English-speaking, and college-educated individuals with decades of experience in a broad range of industries. We work closely with you to ensure that your website content is compelling, captures your voice, and will make a difference in your website ranking. Give us a call today and get started on your SEO copywriting journey today!