When it comes to marketing for your business, there are a lot of items to juggle. As a business owner, you have a lot on your mind, which can affect the time and brain power you have to spend on marketing. Multiple people in the industry offer content and social media marketing, but is a marketing manager or a marketing agency best for your business? An in-house marketing manager will be working with you side-by-side, while an agency will be off-site, providing you with tools to push your business to new people. This blog will break down the differences and give insights on which one will best improve your business.
One Person Vs. A Skilled Team
A marketing manager is hired as an employee of your company and works alongside members of your team. They work in your office to help create content, write blog posts, run ads, and make marketing campaigns. You can communicate your vision directly to the marketing manager and discuss any questions with them immediately.
A marketing agency has a large team of professionals who all have different experiences. Agencies will hire graphic designers, writers, ad experts, web developers, and marketing specialists to help you build a well-rounded strategy. Since these agencies aren’t working next to you every day, there could be some disconnect between your vision and what an agency feels is best.
Speed And Execution
Time constraints are one major issue that sole marketers face, especially when they have multiple responsibilities. A marketing manager may be running your social media, ad accounts, and writing content, which can take lots of time when you want the content to be of the highest quality. While a marketing manager can certainly execute a project in a timely manner, it may be slightly slower than a large team whose sole responsibility is marketing.
At an agency like Performance Driven Marketing, we have hired multiple professionals who are dedicated to a specialty in the marketing realm. Our content writers are focused on website writing, blogs, and location pages each and every day. An agency has every member of their team on a timeline and can complete projects much more efficiently than if a website or monthly marketing strategy were on one person’s shoulders.
Data-Driven Insights
Working with an agency will provide you with real-time insights on how their work is impacting your business. Agencies will be able to provide you with Google Analytics, worthwhile leads, and more insights on how their work is truly pushing your business out to new people. Having these insights can also help them pivot when something isn’t working. Analyzing the data will help them make decisions on how to change their strategy for the future.
More Abundant Resources
Marketing managers will only have the tools that you provide them. While modern technology has become extremely advanced, there are some roadblocks that managers will have to work around, unless they are able to upgrade the equipment or programs.
Agencies will have more bandwidth and money to provide resources to their team. State-of-the-art technology, data analysis programs, editing software, and multiple monitors are just a few things that can make a marketer’s job much smoother. Impactful marketing campaigns are easier to implement when you have all the right tools and industry help at your fingertips.
Cost Efficiency
Hiring a marketing manager is just like hiring any other employee for your company. You will need to provide this employee with benefits, days off, and training in addition to a dedicated workspace. If your marketing manager is unable to fulfill their duties or has gaps in their skill set, you may find yourself outsourcing for different work, such as videography, web development, or graphic design. This can add to your yearly costs and poses a higher risk to your ROI.
Working with an agency like Performance Driven Marketing is more cost-effective. An agency charges you a monthly fee that encompasses your web hosting, social media posting, content, graphic design and printing, and access to any other tools you may need. There are no recruiting headaches or hiring processes to go through when you choose an agency. Once you have found a reliable company, you can stick with them for as long as you like.
Marketing Strategies From PDM
When you work with our marketing agency, you get access to a team full of educated professionals who are experts in their field. Our owners have been working in marketing for many years, giving us the knowledge of how the landscape has changed and will continue to change. Working with an agency may seem like a large investment, but when your business starts to grow, you will be able to see your initial investment return tenfold. Work with our team to boost your SEO rankings, reach new clients, and build a solid reputation.
