AI improvements have started to sneak their way into every aspect of our lives. Asking everyday questions to ChatGPT, asking Gemini to create a meal plan, or having Artificial intelligence design your website are just a few examples of how AI is taking over our world.
When it comes to your business, AI can be a helpful tool when used correctly. However, using AI website builders may not be the best option if you want to drive traffic to your site and connect with your customers. Comparing these robot website builders to human developers can show you just how much AI lacks in the creativity department. Let’s dive deeper into AI-developed websites and how you can achieve a balance of AI work and the human touch.
AI Still Has Limitations
One of the biggest considerations when using AI is that it can still make mistakes. AI can pull incorrect information, misunderstand your vision, or create something that looks, well, just wrong. Avoid people with 3 hands or disproportional buildings by using a human-created art piece or photograph.
Artificial intelligence that customizes websites still has limitations, meaning you may not be able to make your site layout unique, change certain colors, or use custom fonts. Fancy sliders, animations, or videos may not be possible with a basic website builder.
Human Creativity And Tone Rank Better
Content and human touches are one of the things that help your website to feel approachable by customers. The way AI writes can be clunky and hard to read, whereas a human will have a more conversational tone, which is necessary if you want to reach your target audience. Websites need content on subpages in order for Google to rank them for search results. The content that you put on your website helps customers understand what services you provide and learn more about what your business stands for. Writing from a human is the best way to ensure your customers or interested parties feel seen and keep coming back to your company.
Lack Of Brand Customization
Simple website builders may only have preset color schemes or themes for you to choose from. If your brand is known for certain colors, fonts, or other branding elements, it is important to carry that into your website. Branding is helpful in making your company and products easily recognizable. Without the help of an experienced web developer, the AI may mistake certain colors or not have the option to customize colors at all. If you want to make a website that is all your own and fully fits your brand style, working with a website development team is the best way to do so.
Good UX and UI Come From Humans
While the branding and back-end construction of a website are important, the process of using the website is just as important. User experience and user interface refer to how the website operates, how the mouse moves, or the controls needed to navigate the website with ease. If your UX and UI are clunky, users may not enjoy visiting the website. Smooth transitions and easy controls can drastically improve how your website operates on different devices and screens.
Can You Balance AI Work And Human Work?
While none of us will be able to fully escape AI, you can utilize it in the right way without allowing it to take over your business operations. Artificial intelligence can be used as a tool for practicing the layout of your website, conducting comprehensive research, and staying on top of trends.
Utilizing chatbots or artificial intelligence to help you find what topics users are looking for before you write all of your subpage content is a great way to achieve a balance between human work and AI. Replacing all human touches can be damaging to the longevity and reputation of your company, so it is important to find a balance of utilizing these tools while showing your employees you value their contributions. Employees may be able to use ChatGPT summaries or research to make their lives easier, while still using their creativity to make quality websites, designs, and content.
Customized Websites From PDM Utah
Performance Driven Marketing has a team of dedicated professionals who use their human skills to create a website that will serve the modern customer base. PDM specializes in customized and human-designed websites for all of our clients, allowing them to reach their target audience and maintain consistent branding. Our web developers are efficient, creative, and highly skilled in understanding current website trends.
No matter what industry you are in, we can create a website that flows easily while providing the needed information to your customers. Through written word, videos, and photos, our website designs will provide a sleek experience for your customers. Reach out to us to get started on a modern website build today!